Bachelor in Business Psychology: Application and Admissions –

Start your path to a successful career.

The Bachelor in Business Psychology (BBP) is a unique university-level undergraduate program, which blends organizational psychology with practical management skills. 

While outstanding intellectual abilities are considered, we also take a particular interest in exceptional personal and interpersonal skills. We take a holistic approach to every application, so we consider your whole personality and look beyond your academic proficiency. We are looking for creative, intelligent, and ambitious team players who wish to combine an interest in human behavior and psychology with international business practices. Excellent communication skills and fluency in English are also essential.

Admission requirements

What you need to know about our admission requirements:

Secondary school diploma or equivalent higher education entrance qualification (e.g., IB, Abitur, A-Levels). If your secondary school diploma has not been issued by the application deadline, you may apply with the most recent mid-term report card/predicted grades from your final school year.

To check whether you are eligible to study in Germany, please review either of the following websites:
Uni Assist 
Anabin (available only in German)

WHU accepts one of the following English language tests: 

We recommend that you plan to take the English test well in advance. This gives you plenty of time to retake the test by the deadline if you don't get the required score on your first attempt.

If you are graduating from an English-taught school (English as a subject is not sufficient), you may be exempt from an English test. In this case, we ask you to please upload a confirmation from your school in our application portal.

Achieved through either a business-related internship or apprenticeship amounting to a total of six weeks in the field of (organizational) psychology, e.g. human resource management and consulting, advertising psychology, market research, or in business-related areas such as marketing and sales, administration, finance and taxes, or areas such as communication, media, corporate social responsibility or sustainability. The pre-study internship can be completed in a start-up, small to medium-sized company or corporation.

This practical experience can also be a combination of multiple internships lasting at least two weeks each. Internships shorter than two weeks, older than two years, or completed at your family's business will not qualify. The internship(s) must be completed before the start of the program.

* Proof of English proficiency and confirmation of (upcoming) internship(s) must be submitted by May 31, 2022, at the latest. Please note that the English test must be completed by the end of April/beginning of May (correction time approx. 2 weeks). Please allow even more time for the Cambridge C1 Advanced test (correction time approx. 3 months). The actual internship(s) must be completed before the start of the program.


Application Documents

You can download the application documents here:


Important Dates

The new dates for the application period, submission of the application fee, and the admission rounds for 2024 will be published here very soon.

Study start: 
September 1, 2024

Admission Process

Our three-step application process –
Get started now!

If you meet the admission requirements and are motivated to start your future now, you will be eligible to take part in the three-step admission process. We carefully select approximately 250 students in total for our bachelor programs per year.

Step-by-step application process:

Once you have reviewed the Bachelor Programs’ admission requirements please read through the required application documents (pdf) and then complete the following steps:

You may be eligible to apply for the recognition and crediting of external achievements. Please view information sheet on the recognition and crediting of external achievements for more information.

Application fees

Applications submitted until March 5 will receive an application fee waiver.
After March 5, a non-refundable application fee of EUR 50,00 is charged for processing each application received by WHU.

We recommend wire transfer as the most efficient payment method:
Beneficiary: WHU – Otto Beisheim School of Management
Bank name and address: Sparkasse Koblenz, Bahnhofstr. 11, 56068 Koblenz, Germany
IBAN: DE85 570 501 20 00000 94102

Please name the payment transaction as follows: "100421-last name, first name".

Upon review of all application materials, we will invite qualified candidates to participate in the final admission round. We select candidates based on academic performance as well as personal characteristics and extracurricular activities.

In this step, we want to learn more about you. The admission round consists of three parts:

  • Online analytical test (sample questions, pdf); here you can find a sample quiz to test your skills
  • Online assessment (presentation and questions on personality and motivation)
  • Online one-on-one interviews

The decision is usually made within a week after the final step of the admission round and you will receive the results via e-mail.

You can also reserve your study offer for a year if you are planning a gap year after school (e.g. work & travel, internship, au-pair). In this case, you can of course defer submission of your English certificate and proof of work experience until the following year.

Your application

You missed the application deadline?


Please note: To download the forms, we recommend to save them on your desktop (right mouse click, save as) and then open them afterwards with Adobe Reader DC from there. 

Apply now!

Taking a gap year? An early application is possible.

If you are graduating but still wish to take a year off, no problem - apply early! You can submit your proof on internship and English language skills later on.

Our online application portal will open in October!