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Learning by doing –

Helping you become a succesful Event Manager.

In the WHU Bachelor programs, we provide you with the necessary skills to embark on a successful event management career in the business world. As a Bachelor student, we expect you to not only take part in our many events and student clubs but also to lead them! By getting involved you will learn how to manage and organize an event from start to finish, including budget planning, catering management, event infrastructure, and leveraging the network to find influential speakers.

Additionally, WHU allows you to tailor your future career by offering a broad curriculum, two internships, an international exchange semester, and a final thesis.

Frequently asked questions –
Study Event Management at Bachelor level.

Event management means planning and organizing events and activities. Event managers take care of catering, workforce planning or the execution of the event. Depending on the focus (sports, culture, etc.), the requirements for an event manager also vary. The event management course is a basic course of study, which is completed with a bachelor's degree.

The event management prerequisites are, on the one hand, a general university entrance qualification or a vocational baccalaureate and, on the other hand, a good command of English. In addition, you should of course have an interest in the event industry. The event management degree is awarded after a successful bachelor’s degree. The event management program has a standard length of study of six semesters, which also includes internships and an exchange semester where you can train your international communication skills.

Even though both event managers and event merchants plan and organize events, there is a significant difference. Event managers have usually completed an event management degree, while event clerks have completed an apprenticeship. This naturally results in differences in terms of salary and career opportunities. In event management studies, prospective managers are also taught knowledge of personnel management. In addition, event managers tend to work more in the internal area, for example in accounting.

The tasks of an event manager are very numerous and cover a wide range of topics. During your event management studies, which culminate in a bachelor’s degree, you will learn the basic theoretical planning models that help you structure an event from start to finish and organize its implementation so that people feel comfortable at your event. Event management is an up-and-coming industry that demands more and more from graduates, and you have very good opportunities for advancement here.

Event management professions are very versatile and can be practiced almost anywhere, because almost everyone needs someone to organize an event. For example, you can work for associations, cities, agencies, or event centers (e.g. an arena). There is also the possibility that you become self-employed. If you consider studying event management, the career opportunities are excellent.

Of course, the salary of an event manager strongly depends on the employer and your professional experience. Nevertheless, starting salaries are around €2,700 per month (Source link:https://www.absolventa.de/karriereguide/arbeitsentgelt/einstiegsgehalt). Due to the wide range of employment opportunities and promotion prospects, event managers with professional experience can earn up to €7,000 per month.

Wide-range of events – Developing your organization skills.

We host many large, well-known events on campus - some of which you may have already heard of. Whether you love sports, technology, entrepreneurship, community, or simply the world of finance, there is something for everyone. Check out some of our events below.


Get started – Register now for a personal consultation!

Interested in a career in event management? Not sure how the WHU Bachelor Programs can help you achieve your goal? Don't delay - just schedule a call with our friendly recruiting team.

BSc Marketing & Admissions Team

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