Custom Programs

Custom Programs delivered every year

30+

Coorperating Companies every year

60+

Faculty Members at WHU

50+

campi with worl-class facilities

German Business School for Degree Programs

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Customized Solutions - Individually tailored to your business goals.

We focus on your success.

Customized solutions Discover the benefits Our clients

Our Customized Programs are designed to enhance the development of your leadership in both general management and specific focal areas. We also tailor the methods of the programs precisely to the individual needs of participants and the strategic challenges of your company.

The result? Measurable, sustainable learning success that propels you and your leaders to the next level. Through close collaboration in the development, implementation, and customization of our programs to fit your company's specific requirements, we create an educational experience tailored to you. Discover how we can collectively achieve your corporate goals. Let's shape the future together.

Customized solutions

At WHU, we craft individual learning concepts that empower your company and leaders to evolve and become champions of change. Through innovation, pioneering new pathways, and comprehensive guidance across all stages, we ensure that your learning experience yields sustainable impact.

Understanding your goals is essential to us - let's get on the journey together towards tailoring a specialized educational path for your organization.

Tailored to Your Strategy. Jointly Developed.

1 Needs Assessment & Program Design

Client & WHU: Co-creation of program design

Impact for your company:

Identify your Needs: We design a program together with you according to your needs
Identify your Top Talents: We teach them and create a sustainable learning experience together with you
Identify your Budget: We design a project that suits your conditions

First, we assess our client’s specific needs and strategic priorities. Jointly, we develop program goals that are in line with the client’s overall strategy. Depending on the program contents, we choose a Faculty Director and assign faculty who will teach in the program. Program design starts with drafting an initial program outline. Together with our client and the Faculty Director, we then fine-tune the curriculum and finalize program guidelines and contents.

2 Program Delivery & Management

WHU: Introduction, In-class or virtual or hybrid seminar facilitation

Client: Date Scheduling in accordance with WHU, Participant Nomination, Participation of Top Executives in the seminar and/or social events

Beyond our aim to design and deliver excellent programs tailored to your unique needs, we are committed to delivering a high-quality service level to both clients and their employees taking part in the programs.

3 Evaluation & Follow-Up

Customized company adjustments

Explore our unique opportunity to tailor proven programs from our open program catalogue to fit your company's needs. You have the option to align existing programs from our wide array of open programs to match the specific requirements of your organization. Every company is unique, which is why we offer the flexibility to customize our proven educational content for individuals to align with your company's goals and culture.

Take a look at our catalog

Discover the benefits

As members of a renowned business school specializing in management education, we take pride in our extensive expertise and diverse range of topics. Complemented by our faculty's practical experience and high-caliber instructors from the WHU network, we offer top-quality education.

Our expertise

WHU is continually ranked among the top global Business Schools for its General Management Programs (MBA, EMBA, MSc) in renowned rankings (Financial Times, Economist).
WHU has a proven track record in producing successful founders and board-level members.
WHU Executive Education has almost 20 years of experience in designing and delivering customized programs.

Facts & figures

About WHU

+50 faculty members

~ 2,000 students

> 200 partner universities

> 160 partner companies

About WHU

Our faculty

Our professors are at the core of WHU, contributing to our degree programs, executive education, and research initiatives. These faculty members are experts in their respective fields, publishing their work in prestigious academic journals and boasting extensive experience in executive education. Moreover, our professors maintain close connections with diverse companies, providing insights into their current challenges, operational methods, and strategies. Learn more about our faculty here.

Statements from our faculty:

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Professor Miriam Müthel

Chair of Organizational Behavior

"Prepare your company for the complex world of today and tomorrow. Our Customized Programs will teach your employees what it means to be impactful managers in the complex business world of today and tomorrow. Your talents will enhance their strategic abilities to drive your business forward."

A grey-haired man wearing a blue shirt and dark suit jacket looks into the camera

Professor Jürgen Weigand

Institute for Industrial Organization

"Against the rich background of our faculty we provide your company’s senior leaders with inspiration and latest perspectives. We challenge all participants extremely so that no one leaves the programme unchanged and together as a group they will add value for your company.
"

Adjunct Professor Peter Witt

Professor of Technology and Innovation Management

"At WHU, we develop tailor-made training for all companies that set themselves ambitious goals. From multinational corporations to young start-ups - as diverse as the companies in the market are, so is the experience background of our faculty."

Professor Michael Frenkel

Chair of Macroeconomics and International Economics

"WHU’s customized Executive Education will be designed according to your company’s highly individual needs. In the run-up to a program, we work intensively with you to develop a custom-fit training that matches you and your talents to take your business forward.
"

A man in a dark suit folds his arms and smiles happily

Professor Utz Schäffer

Institute of Management Accounting and Control

"Controllers need to reinvent themselves in the digital transformation and work on roles, mindset and competencies! Therefore, business acumen, personal competencies and analytics are key!"

Professor Fabiola Gerpott

Chair of Leadership

"A WHU Customized Program can support your company’s ambition to create and maintain a truly diverse and inclusive organization. We know how to put participants out of their comfort zone, challenge them and make them realize how important diversity is.
"

Professor Lutz Kaufmann

Chair of Business Negotiations & Procurement I

"We want you and your teams to be effective in an ever-changing business world. Managers and their teams have to negotiate daily – internally and externally, virtually and in-person. The better they negotiate the better your firm’s results will be. Our approaches are firmly rooted in reality and own research, we provide evidence-based advice and are known for our uniquely interactive, experiential sessions. Just let us know your particular challenges – we develop a program for you that goes even above and beyond."

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WHU Campus Vallendar and Düsseldorf

WHU’s goal of providing new direction to German business and management education is spread across two locations, Vallendar and Düsseldorf.

Our Bachelor (BSc), Master (MSc), Kellogg-WHU Executive MBA, and Doctoral programs take place in Vallendar, while our Full-Time MBA, Part-Time MBA, and Executive Education programs are held in Düsseldorf.

Customized Programs can be both delivered in Düsseldorf and Vallendar or at a location of your choice.

Campus Vallendar –

Where future meets heritage.

Vallendar is located in the Upper Middle Rhine Valley. With its castles, historic towns, and towering vineyards, this section has been awarded UNESCO world heritage site status. Major cities are dotted along the banks, and Koblenz marks the meeting of the rivers Rhine and Moselle. Perfectly placed, Vallendar and its surrounding area offer plenty to see and do.

Learn more about Campus Vallendar

Campus Düsseldorf –

An international hotspot

Düsseldorf is the capital of the state North Rhine-Westphalia and is located on the banks of the river Rhine. Its 600,000 inhabitants make Düsseldorf a vibrant and international city in which to live, study, and work.

Learn more about Campus Düsseldorf