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Master of Science (MSc)
17 / 21 months
Vallendar & abroad
First degree
Business-related field, STEM or other
Data informs decision-making. And the ability to translate data into meaningful strategy will raise you a cut above the rest. That is what we will teach you on our Master in Business Analytics Program.

Why Business Analytics?

Expected growth in labour demand by occupation from 2022 – 2032 (%)

Benefit from high industry demand (and job security).

A Master’s degree in this field opens doors to abundant job opportunities, positioning you as an indispensable asset in this evolving landscape.

Source: US Bureau of Labour Statistics

Most significant challenges to an organization's pursuit of its data and analytics objectives (%)

Unlock global career prospects. 

Business analytics expertise offers versatile opportunities worldwide as demand for this skillset grows. Explore diverse sectors like healthcare, retail, technology, and more, as more companies undergo digital transformation.

Source: McKinsey Global Institute (2016)

US graduates in business and STEM fields, 100% = 9.5 million from 2016 to 2026

Bridge the gap between business and science

Four times as many analytics translators are needed compared to the current workforce. Act as a ‘business translator’ between management and data scientists, unlocking the potential of data and analytics for high-impact company use cases.

“The McKinsey Global Institute estimates that in the United States alone, companies will need two million to four million translators in the next decade.”

Source: McKinsey Global Institute (2016)

Tech trend job postings, 2021 - 2022 

Be at the forefront of technology innovation

As new technologies are reshaping the business models and opportunities across sectors, companies are turning to specialized tech talent to address new challenges in digitalization, decarbonization and AI. 

“Job postings for fields related to tech trends grew by 400,000 between 2021 and 2022, with generative AI growing the fastest.”

Source: McKinsey Technology Report (2023)

Your career options as an "analytics translator"

  • Embrace roles at start-ups with responsibilities in the digital landscape.
  • Set up your own venture that has analytics at its heart.
  • Benefit from the strong WHU alumni and founder networks – WHU was ranked second in Europe only behind the University of Oxford in generating unicorn founders.
  • Join analytics teams at top players: retailers, logistics champs, manufacturers, banks, pharma.
  • Support projects and fast-track to analytics management roles.
  • Launch your career as a "business analyst," (see diagram below) bridging the gap between stakeholders (managers, users) and technical teams (data, software, data science).
  • High-demand in the job market awaits! (Check out this source for US-specific figures.)
Illustration of the positioning of business analytics translators in the data science project workflow as often found in corporate environments.
Image Description: Illustration of the positioning of business analytics translators in the data science project workflow as often found in corporate environments.

Advisory board insights

Dr. Imme Baumüller
Director Data, BI and Analytics
Vaillant Group
"I can't imagine a world ten years from now where you do not have analytical skills in each company's business domain, at least not in the companies that are leading in their market."
Dr. Markus Kurch
Chief Operating Officer
"As COO at Crealytics, I see the impact of essential business analytics. In my world, it’s not just about the teams or AI crunching numbers; it’s also about ‘translating’ those numbers into insights and action."
Peter Breuer
Senior Partner
McKinsey & Company
"Analytics and AI offer significant value potential for every company, with analytics translators the critical “glue” between the business side and the “analytics machine room.”"
Howard Langer
Global Transformation Director
"The absence of a quality business translator ensures delay, confusion, and pain. With the right individual with the right skills in place, the path to impact is infinitely faster."

Lifelong career support

If you have an eye for detail, you will probably have noticed our strong student employment stats. A big part of the credit for that success goes to the WHU Career Center. 

Run by experts, partnered with world-leading organizations and offering exciting internships, it will maximize your chances of landing the job you want in your industry of choice. 

a woman sitting at a table with a woman holding a pen

Business Analytics News

Professor Christoph Hienerth Guests at MIT Innovation Lab

Professor Christoph Hienerth Guests at MIT Innovation Lab

Professor Hienerth visits MIT Sloan School of Management to discuss the importance of human activity for innovation

WHU is Europe’s Most Efficient School for Entrepreneurs

New Study: WHU is Europe’s “Most Efficient” School for Entrepreneurs

A new survey from venture capital firm Redstone sees WHU reach pole position in Europe

WHU’s MBA Class of 2023 Toss their Hats to the Skies

WHU’s MBA Class of 2023 Toss their Hats to the Skies

Over 170 students from WHU’s MBA programs celebrate with family and friends at Düsseldorf’s Congress Center


Master Programs
Virtual Class Visits

Experience our Master programs online! Join a class in action and get a glimpse into life as a WHU student.
Master Event, Part-Time Master Event, MBA Event, Global Online MBA Event
Berlin After-Work Information Session
Off-campus / September 18, 2024
MBA Event, Global Online MBA Event, Master Event, Part-Time Master Event
Hamburg After-Work Information Session
Off-campus / September 19, 2024
MBA Event, Global Online MBA Event, Master Event
Brussels After-Work Information Session
Off-campus / September 25, 2024
Master Event
QS Discover Master's Fair Warsaw
Off-campus / October 03, 2024

Semester Dates

Fall Semester 2024 

Welcome week: 21. – 30. Aug.
Lecture period: 02. Sep. – 18. Dec.
Exam weeks: 21. – 25. Oct. and 16. – 20. Dec.

Spring Semester 2025

Lecture period: 13. Jan. – 23. Apr.
Exam weeks: 03. – 10. Mar. and 24. – 30. Apr.
Capstone Module Abroad (90 cr track): 04. – 10. May

WHU Entrepreneurship Center: Start-up thinking, analytical approach

Do you have a plan for a start-up and need support? Want to connect to the WHU ecosystem? Develop your entrepreneurial mindset with the help of our in-house expertise to accelerate your future in analytics. Let's get started!

A group of people sitting and talking on a party