Master in Business Anayltics: Curriculum –

Where technology, business, and leadership intersect.

What makes our new WHU Master of Science program Master in Business Analytics (MiBA) so special is that it focuses on the areas of data analytics, business fundamentals, and leadership. There is high demand for graduates with competencies in these three core areas. Our new program offers you the unique opportunity to combine a broad business background with solid and specialized knowledge of business analytics, data science and digital transformation.

The core electives impart essential elements and fundamentals for a comprehensive understanding of management as well as analytical methods and tools. The electives and concentrations enable you to focus on certain areas that you will need in your future role as an analytics translator. Choose one of the three pathways Entrepreneurial Analytics, Marketing Analytics and Supply Chain Analytics or feel free to combine electives in order to design your individual program according to your own interests and career aspirations.

In addition to participating in a rigorous academic curriculum, you will also have the opportunity to take part in various student-, program-, and career center-organized events, conferences and incubators, such as IdeaLab!, Career Day, SensAbility, Euromasters, and many more.

Year one
  • Programming (Python)
  • Statistics & Optimization Essentials
  • Finance Essentials
  • Performance Measurement in Companies
  • Predictive Analytics
  • Visual Analytics
  • Databases & Internet Technology
  • Coding Workshop
  • Prescriptive Analytics & Machine Learning
  • Generative AI for Business

Each pathway consists of three consecutive modules

  • Entrepreneurial Analytics pathway
  • Marketing Analytics pathway
  • Supply Chain Analytics pathway
  • Decision Support Systems
  • Advanced Organizational Behavior
  • Financial Technologies
  • Sustainable Operations Management
  • Business and Analytics Integrator Skills
  • Leadership in Practice

The capstone is a one-week module abroad where students attend tailor-made lectures and visit local companies to experience international business ecosystems.

Year two

You will gain valuable work experience and the opportunity to apply theory learned in class through an internship in Germany or abroad. The Career Center supports you in finding an internship position via a broad range of activities such as individual career counseling, workshops, and company presentations.

The Master thesis concludes your studies, providing you the opportunity to apply the skills and knowledge you have gained throughout the course of the Master Program. While writing your thesis, you will be supervised by a WHU faculty member. You may also write your thesis in collaboration with a company.

The Master in Business Analytics Program also includes an optional semester abroad at one of WHU's 200 partner universities worldwide. During the semester abroad, you will gain a global perspective and immerse yourself in another culture.

Explore our international options 

After two semesters at WHU, students have the opportunity to earn a second degree by completing two more semesters at one of our Double Degree Partner universities. In addition to a Master of Science degree from WHU, the second degree will either be a Master of Science or an MBA.

Explore our Double Degree options

Advisory Board

Master in Business Analytics Advisory Board –
Ensuring relevance and quality in a fast-evolving field.

Our Master in Business Analytics Advisory Board advises on the program content to ensure that it is relevant and that you are equipped with the skills and knowledge necessary to excel in the field of data analytics.

The members of the Advisory Board are:

  • Dr. Imme Baumüller, Director Data, BI and Analytics, Vaillant Group
  • Howard Langer, Global Transformation Director - Strategic Revenue Management, Mars    
  • Justine Rochon, SVP Global Biostatistics & Data Sciences, Boehringer Ingelheim    
  • Peter Breuer, Senior Partner, Quantum Black, McKinsey & Company
  • Dr. Markus Kurch, Chief Operating Officer, Crealytics
  • Hauke Timmermann, Digital Business Models Consultant, eco - Association of the Internet Industry

  • Dr Marc Hitschfeld, COO Transport Post & Paket, DHL

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