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Master in Business Analytics: Curriculum

Three of the most wanted skills in business. One cutting-edge program. We have kept everything that makes us Germany’s #1 business school – small classes, big ideas, and real-life case studies.

And focused it all on the future – business leadership, digital transformation, and the limitless power of data.
A man and woman discussing at a Two people discussing at a business event.

What makes our new WHU Master of Science program Master in Business Analytics so special? Our highly relevant program focuses on the areas of data analytics, business fundamentals, and leadership. There is high demand for graduates with competencies in these three core areas. WHU offers you the unique opportunity to combine a broad business background with solid and specialized knowledge of business analytics, data science and digital transformation.

The core electives impart essential elements and fundamentals for a comprehensive understanding of management as well as analytical methods and tools. The electives and concentrations enable you to focus on certain areas that you will need in your future role as an analytics translator. Choose one of the three concentrations in Entrepreneurial Analytics, Marketing Analytics and Supply Chain Analytics or feel free to combine electives in order to design your individual program according to your own interests and career aspirations.

The Master in Business Analytics advisory board

Dr. Imme Baumüller
Dr. Imme Baumüller
Director Data, BI and Analytics
Vaillant Group
Howard Langer
Howard Langer
Global Transformation Director - Strategic Revenue Management
Peter Breuer
Peter Breuer
Senior Partner
Quantum Black, McKinsey & Company
Dr. Markus Kurch
Dr. Markus Kurch
Chief Operating Officer
Justine Rochon
SVP Global Biostatistics & Data Sciences
Boehringer Ingelheim
Hauke Timmermann
Digital Business Models Consultant
eco - Association of the Internet Industry
Dr. Marc Hitschfeld
COO Transport Post & Paket


Year 1

Recommended courses:

  • Python Programming
  • Quantitative Methods
  • Finance
  • Foundations of Management

September - October

Core Modules

  • Predictive Analytics
  • Data Visualisation & Storytelling
  • Databases & Internet Technology


  • Game Theory
  • Transportation Management

November - December

Core Modules

  • Prescriptive Analytics & Machine Learning
  • Generative AI for Business


  • Actionable Customer Analytics
  • Advanced Organizational Behavior
  • Decision Support & Analytics
  • Financial Econometrics
  • Heinz-Nixdorf-Lecture: Strategic Intellectual Property Management

September - April

Each concentration consists of three consecutive modules:

  • Entrepreneurial Analytics 
  • Marketing Analytics 
  • Supply Chain Analytics 

January - February

Core Modules

  • Business and Analytics Integrator Skills


  • Carbon Analytics
  • E-commerce Operations Management
  • Financial Technologies
  • Operations Research
  • Pricing Analytics
  • Responsible Leadership
  • Strategic Technology and Innovation Management

March - April

Core Modules

  • Leadership in Practice


  • Data Driven Entrepreneurship
  • Managing Resilient and Sustainable Supply
  • Supply Chain Optimization
  • Sustainable Operations Management
  • Text, Image, and Video Mining
  • Visual Prototyping

One week, May

The capstone is a one-week module abroad where students attend tailor-made lectures and visit local companies to experience international business ecosystems.

Year 2

You will gain valuable work experience and the opportunity to apply theory learned in class through an internship in Germany or abroad. The Career Center supports you in finding an internship position via a broad range of activities such as individual career counseling, workshops, and company presentations.

September – January (90 ECTS), January – May (120 ECTS)

The Master thesis concludes your studies, providing you the opportunity to apply the skills and knowledge you have gained throughout the course of the Master Program. While writing your thesis, you will be supervised by a WHU faculty member. You may also write your thesis in collaboration with a company.

September - December

The Master in Business Analytics Program also includes an optional semester abroad at one of WHU's 200 partner universities worldwide. During the semester abroad, you will gain a global perspective and immerse yourself in another culture.

Every international student is invited, and encouraged, to take part in a German course. German courses can be taken for credits or just for the fun of it – something that only applies to the German courses.

German at WHU:

  • All of our German courses focus on the interactive, communicative aspects of learning a language. And as well as vocabulary and grammar you also learn a lot about everyday life, the culture and history of Germany. In the more advanced courses we also cover topical issues from politics and business.
  • WHU offers German courses at all levels in accordance with the CEFR (Common European Framework of Reference for Languages): from absolute beginners A1.1 to intermediate level B1 and advanced C1.
  • Every participant can receive a certificate of participation at the end of the course.

Want to know more?

Download the Curriculum Overview or visit the Online Course Guide for detailed information on the core electives and electives.

Curriculum Info

Our faculty

Professor Dr. Christian Schlereth
"Future leaders will navigate through a maze of decisions. It’s imperative for these leaders to discern truth from data and cultivate a critical mindset. We empower students with the most powerful analytical tools and challenge them to apply them directly to real-world data. "
Professor Dr. Arne Strauss
"This program concentrates on combining corporate concerns with an analytical approach, managing any analytical projects, and implementing the results into the company’s business."
Professor Dr. Dries Faems
"My course teaches students to leverage data analytics tools like Python, Power BI and Generative AI to gain actionable insights for startups. Through real-world projects, students learn to build dashboards, analyze competitors, and automate data tasks to drive data-informed decision making."
Professor Dr. Stefan Spinler
" The Master in Business Analytics curriculum offers you a deep dive into Generative AI. Understanding this technology will support you in building state-of-the-art business applications."

Optional Double Degree

After two additional semesters at our partner university, our students earn a full second degree (either an MBA or a Master of Science) in addition to a Master of Science degree from WHU.

a smiling woman in a graduation gown