Master in Business Analytics: Curriculum
And focused it all on the future – business leadership, digital transformation, and the limitless power of data.
What makes our new WHU Master of Science program Master in Business Analytics so special? Our highly relevant program focuses on the areas of data analytics, business fundamentals, and leadership. There is high demand for graduates with competencies in these three core areas. WHU offers you the unique opportunity to combine a broad business background with solid and specialized knowledge of business analytics, data science and digital transformation.
The core electives impart essential elements and fundamentals for a comprehensive understanding of management as well as analytical methods and tools. The electives and concentrations enable you to focus on certain areas that you will need in your future role as an analytics translator. Choose one of the four concentrations in Entrepreneurial Analytics, Financial Analytics, Marketing Analytics and Supply Chain Analytics or feel free to combine electives in order to design your individual program according to your own interests and career aspirations.
There are two available tracks for the Master in Business Analytics Program: 90 credits or 120 credits, lasting 17 or 21 months respectively.
90-credit track (17 months): An accelerated path that includes a one-week international capstone module. This is the standard track for MiBA and is open to students who have completed at least three months of study or work experience outside of Germany.
120-credit track (21 months): This option includes a semester abroad at one of our partner universities worldwide – ideal for students looking for a more extensive international academic experience.
Curriculum
The pre-master module provides foundational concepts and principles across key business topics, helping you build a solid foundation, refresh prior knowledge, or deepen your understanding of certain business topics. The pre-master module courses are delivered entirely online, providing a self-paced learning experience.
The following courses are highly recommended for MiBA students:
- Foundations of Management
- Financial Accounting
- Python Programming
- Quantitative Methods
Additionally, the following course can be taken if interested:
- Introduction to Economics
September - October
Core Modules
- Data Visualisation & Storytelling
- Databases and Internet Technology (including Coding Workshop)
- Predictive Analytics
Electives
- Game Theory
- Transportation Management
November - December
Core Modules
- Generative AI for Business
- Prescriptive Analytics and Machine Learning
Electives (choose one course):
- Actionable Customer Analytics
- Advanced Corporate Finance
- Advanced Organizational Behavior
- Decision Support & Analytics
- Heinz-Nixdorf-Lecture: Strategic Intellectual Property Management
January - February
Core Module
- Business and Analytics Integrator Skills
Electives (choose two courses):
- Data-driven Business Optimization
- E-commerce Operations Management
- Financial Technologies
- Negotiations
- Pricing Analytics
- Strategic Technology and Innovation Management
March - April
Core Modules
- Psychology of Leadership
Electives
- Building and Scaling Successful Companies - the WHU founder lecture
- Data Driven Entrepreneurship
- Financial Statement Analysis and Valuation
- Leadership in Professional Service (working title)
- Managing Resilient and Sustainable Supply
- Supply Chain Optimization
- Sustainable Operations Management
- Text, Image, and Video Mining
- Visual Prototyping
September - April
Concentrations allow you to specialize in selected business fields. Each concentration consists of three consecutive modules.
The Master-in-Business Analytics program currently offers the following three concentrations, each with its associated courses:
- Entrepreneurial Analytics:
- Heinz-Nixdorf-Lecture: Strategic Intellectual Property Management (Quarter 2)
- Strategic Technology and Innovation Management (Quarter 3)
- Data Driven Entrepreneurship (Quarter 4)
- Financial Analytics:
- Advanced Corporate Finance (Quarter 2)
- Financial Technologies (Quarter 3)
- Financial Statement Analysis and Valuation (Quarter 4)
- Marketing Analytics:
- Actionable Customer Analytics (Quarter 2)
- Pricing Analytics (Quarter 3)
- Text, Image, and Video Mining (Quarter 4)
- Supply Chain Analytics:
- Transportation Management (Quarter 1)
- Carbon Analytics (Quarter 3)
- Supply Chain Optimization (Quarter 4)
One week, May
The 90 credit track also includes a one-week capstone module.
The capstone is a week-long module abroad where students gain valuable experience in international business ecosystems by attending tailor-made lectures and visiting local companies.
Every international student is invited, and encouraged, to take part in a German course. German courses can be taken for credits or just for the fun of it – something that only applies to the German courses.
German at WHU:
- All of our German courses focus on the interactive, communicative aspects of learning a language. And as well as vocabulary and grammar you also learn a lot about everyday life, the culture and history of Germany. In the more advanced courses we also cover topical issues from politics and business.
- WHU offers German courses at all levels in accordance with the CEFR (Common European Framework of Reference for Languages): from absolute beginners A1.1 to intermediate level B1 and advanced C1.
- Every participant can receive a certificate of participation at the end of the course.
You will gain valuable work experience and the opportunity to apply theory learned in class through an internship in Germany or abroad. The Career Center supports you in finding an internship position via a broad range of activities such as individual career counseling, workshops, and company presentations.
September – January (90 credit track), January – May (120 credit track)
The Master thesis concludes your studies, providing you the opportunity to apply the skills and knowledge you have gained throughout the course of the Master Program. While writing your thesis, you will be supervised by a WHU faculty member. You may also write your thesis in collaboration with a company.
September - December
The Master in Business Analytics Program also includes an optional semester abroad at one of WHU's 200 partner universities worldwide. During the semester abroad, you will gain a global perspective and immerse yourself in another culture.
Every international student is invited, and encouraged, to take part in a German course. German courses can be taken for credits or just for the fun of it – something that only applies to the German courses.
German at WHU:
- All of our German courses focus on the interactive, communicative aspects of learning a language. And as well as vocabulary and grammar you also learn a lot about everyday life, the culture and history of Germany. In the more advanced courses we also cover topical issues from politics and business.
- WHU offers German courses at all levels in accordance with the CEFR (Common European Framework of Reference for Languages): from absolute beginners A1.1 to intermediate level B1 and advanced C1.
- Every participant can receive a certificate of participation at the end of the course.
Want to know more?
Download the Curriculum Overview or Learning Competencies, or visit the Online Course Guide for detailed information on the core electives and electives.
Optional Double Degree
After two additional semesters at our partner university, our students earn a full second degree (either an MBA or a Master of Science) in addition to a Master of Science degree from WHU.
Find out more