Entrepreneurship that benefits society
Master in Entrepreneurship Program
Degree
Master of Science (MSc)
Duration
17 / 21 months
Location
Vallendar & abroad
Language
English
Next intake
September 1st
First degree
Business-related, STEM, or other
Are you a changemaker? A risk-taker with an eye for opportunity? Whether you want to start a company while you study or create an impact in the world, we give you the tools and insights you need. Our growing network of founders and investors will help you get your career off to a flying start.
23% of our MiE graduates (2020–2024) started their own company
$846m raised in venture capital funds in 2022
16 of Germany’s billion-dollar companies founded by WHU alumni
Over 63,000 jobs generated by WHU alumni
Your studies. Your focus. Your career tracks in the WHU Master in Entrepreneurship
A Career Track is a recommended combination of elective courses that helps you tailor your master’s program to your professional goals. Each track is designed to build deep expertise in a specific area while still giving you the freedom to explore other interests. These tracks serve as a flexible guide to help you make strategic course choices without limiting your ability to shape your own unique academic journey. You are welcome to follow a Career Track or create your own path based on your personal interests and aspirations.
Innovation & Product Development
Transform ideas into tangible products. This track combines innovation management with strategic intellectual property expertise and hands-on visual thinking skills. Develop, sketch, and refine concepts into viable offerings, while learning how to generate value, protect it, and translate innovation into novel business models.
If you are aiming for a career in innovation & product development, we recommend the following courses:
Quarter 2
- Heinz-Nixdorf-Lecture: Strategic Intellectual Property Management
Quarter 3
- Strategic Technology and Innovation Management
Quarter 4
- Visual Prototyping
Sales Expertise for Entrepreneurs
Sales is a core function for start-ups, founders, and existing innovative businesses. We’ll equip you with tools to design, manage, and optimize sales and revenue funnels, whether for start-ups or innovative firms. Understand how scaling sales drives performance, sharpens strategy, and secures long-term success.
Sounds interesting? Here are some recommended courses for you:
Quarter 2
- B2B Pricing: Negotiation, Calculation & Strategy
Quarter 3
- Leading the High-Performance Sales Force / Product and Shopper Marketing
Analytical Skills for Entrepreneurs
In an information and knowledge economy, data and analytics are a core resource. While it is becoming increasingly simpler to pull data via AI-assisted processes, understanding that data is still an art. Learn to collect, interpret, and apply data effectively, and strengthen one of the most powerful skill sets for modern start-ups and organizations.
Here are the courses we recommend:
Quarter 2
- Actionable Customer Analytics
Quarter 3
Quarter 4
- Business & Analytics Integrator Skills / Data Driven Entrepreneurship
Family Business Entrepreneurship
Family-owned and family-operated firms constitute a major share of companies across economies worldwide and play a central role in driving economic growth, particularly in Germany. This track is designed for students who envision a career in family firms and seek to master leadership, governance, and value creation in this unique context. It also provides valuable insights into family business succession, ownership, and long-term sustainability.
Here are some suitable course recommendations:
Quarter 2
- Strategic Management of Hidden Champions
Quarter 3
- Leadership in Practice
Quarter 4
- Managing The Family Business
Entrepreneurial Finance
Identify the financial engines behind entrepreneurial growth. This track covers venture capital, M&A, and financial technologies, equipping you to evaluate funding strategies and scaling opportunities. Prepare for roles in start-up finance or build the expertise to fund and grow your own venture.
Here are the courses we recommend for you:
Quarter 2
- Venture Capital Finance
Quarter 3
- Financial Technologies / Mergers & Acquisitions
Sustainable Innovation & Entrepreneurship
Sustainability is redefining business, and this track connects entrepreneurial thinking with responsible innovation, enabling you to develop future-oriented business models and supply chains. Learn how to address societal challenges while building ventures that are strategically resilient and influence transformation needed in business today.
Interested? Here are some suitable course recommendations:
Quarter 2
- Sustainable Innovation & Entrepreneurship (course)
Quarter 3
- Designing Sustainable Global Supply Chains / Sustainability and Marketing
A network that pays it forward
Our unicorn founders and thriving start-ups are just the beginning. At WHU, we teach more than entrepreneurship—we shape responsible leaders. Between 2019 and 2023, 25% of our Master in Entrepreneurship graduates founded their own company after completing their studies. Our students have generated over 63,000 jobs, built a global network of mentors and role models, and tackled real-world problems to create a lasting, positive impact.
Driving entrepreneurship in Germany and beyond
The heart of innovative thinking
With entrepreneurship such a key part of who we are at WHU, it’s important to keep track of all our activities. Our Entrepreneurship Center connects the dots of a thriving network, linking founders with the WHU Accelerator, fostering student-led clubs and events, and advancing research. A network that fuels innovation and collaboration.
7,500+ members worldwide in our alumni association
Global connections for global people
You have the ideas; we have the people to help you realize them. Not just on campus but all over the world. Our alumni network spans the globe, with an active community ready to give you the support you need. All you have to do is reach out.
Support for every step of the way
Unlimited career paths with WHU
No career uncertainty here. Even if you’re not someone with founder goals, we know plenty who are ready to employ you. With so many companies and industry partners in our network, you can be sure there’s a place for you and your skills. Our Career Center is ready to guide you along the way.
A campus-wide approach to AI
WHU is shaping the future of business education.
We equip our students and staff with cutting-edge technology by being the first business school in Germany to integrate OpenAI into our curricula, research, and operations. Unlimited access to ChatGPT Edu, designed specifically for academic institutions, means our community gains a decisive advantage. Smarter learning. Streamlined workflows. AI-driven analysis.
A passionate cohort. An inspiring study environment
Creativity takes place every day at WHU. Even with our wider network at your fingertips, ground-breaking start-ups are born right here on campus. Connect with founders, ask questions, and spark new ideas. Learn from experienced entrepreneurs who challenge your thinking. Get hands-on experience, taking your business idea from concept to launch. Collaborate with peers who think big—and inspire you to think even bigger.
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Frequently asked Questions
Do I need to own a company, be a founder, or involve myself in a startup to apply for this program?
No, applicants do not need to be current entrepreneurs. A pitch deck based on a viable business idea is required for the application, but it may represent a concept rather than an existing company.
Find out more about our admission requirements here: Master in Entrepreneurship – Application & Admissions
Can I study the Master in Entrepreneurship program even if I don’t want to found a company?
Yes, the Master in Entrepreneurship is ideal for students interested in innovation, intrapreneurship, consultancy, venture capital, or roles within startup ecosystems. It is not necessary to found a business to benefit from or succeed in the program.
Is it necessary for my pitch deck to be based on an actual business?
No, your pitch deck should present a credible business concept (10-slide outline) with market understanding and financial assumptions; it does not need to correspond to an operating venture.
Read more about our admission requirements here: Master in Entrepreneurship – Application & Admissions
What are the career perspectives of Master in Entrepreneurship graduates?
Alumni often go into founding startups, working in corporate innovation, venture capital, or consultancy. WHU Entrepreneurship Center and Accelerator programs offer coaching, pitch feedback, and network access for aspiring entrepreneurs.
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