Master in Entrepreneurship: Our Curriculum

September - October

Core Modules

• Accounting for Entrepreneurs
  This course revisits and applies fundamental corporate finance and accounting concepts. It helps students increase their financial intelligence to manage capital budgeting and other financial decisions as well as interactions with capital markets more effectively.
• Sprint2Berlin
  The Sprint2Berlin has been the starting point for several start-ups of our students in the past. During this course you develop a real business idea (either given or new) and then finally pitch it to real investors at the end of the course.

Electives (pick one)

• B2B Pricing: Negotiation, Calculations, Strategy
• B2C Price Management
• Entrepreneurial Selling
• International Strategy
• The Analytics’ Edge
• Transportation Management
• Value Creation in Family Firms

November - December

Core Modules

• Advanced Entrepreneurial Finance
  This course will help all students who consider starting their own company to build and run more successful firms and aims to familiarize students with entrepreneurial finance and business models.
  Students will solve two interactive entrepreneurial case studies in the two areas and one in-class case in Berlin, while building up a network of future partners among startups, consultancies, investors, and a law firm in Berlin.
• Platform Markets and Regulations
  Many of today’s biggest, fast-growing, and disruptive companies, such as Google, Amazon, Uber, Airbnb, or PayPal, rely on platform business models. Hence, it is important to understand how platform markets work and how regulations influence their success, considering raising concerns that they may engage in anti-competitive behaviors.

Electives (pick one)

• Actionable Customer Analytics
• Advanced Organizational Behavior
• Heinz-Nixdorf-Lecture: Strategic Intellectual Property Management
• International Marketing Management
• International Strategy
• Modern Tools and Applications of Data Science
• Venture Capital Finance

January - February

Core Modules

• Corporate Entrepreneurship
  This course is designed for those interested in learning how managers can create, develop, sustain and lead innovative new businesses or initiatives within their organizations. Through real-life projects with some of Germany’s leading companies and by adopting an open systems perspective, we will focus on how corporate managers can effectively tap into external environment to initiate change, drive innovation and build new growth platforms.

Electives (pick two)

• E-commerce Operations Management
• Financial Technologies
• Leading the High-Performance Sales Force
• Managing Data Science
• Mergers & Acquisitions
• Psychology of Leadership
• Service Excellence
• Strategic Technology and Innovation Management
• Sustainability and Marketing

March - April

Capstone Module Abroad (for 90-Credit Track)

Students in the 90-credit track are required to complete a one-week capstone module.

The capstone is a one-week module abroad where students attend tailor-made lectures and visit local companies to experience international business ecosystems.

Electives (pick three)

• Building and Scaling Successful Companies
• Data Driven Entrepreneurship
• Elements of Computational Intelligence
• Financial Statement Analysis and Valuation
• Leadership in Practice
• Luxury Brand Management
• Sustainable Operations Management
• Visual Prototyping

May - July

You will gain valuable work experience and the opportunity to apply theory learned in class through an internship in Germany or abroad. The Career Center supports you in finding an internship position via a broad range of activities such as individual career counseling, workshops, and company presentations.

September - December

The Master in Entrepreneurship Program also includes a semester abroad at one of WHU's 200 partner universities worldwide. During the semester abroad, you will gain a global perspective and immerse yourself in another culture.

January - May

The Master thesis concludes your studies, providing you the opportunity to apply the skills and knowledge you have gained throughout the course of the Master Program. While writing your thesis, you will be supervised by a WHU faculty member. You may also write your thesis in collaboration with a company.