Master in Entrepreneurship: Curriculum –

An innovative program designed for your success.

The Master in Entrepreneurship Program has two available tracks: 90 credits or 120 credits, lasting 17 or 21 months respectively.  

90 credit track: Students who have completed a Bachelor’s degree with at least 210 ECTS credits are able to choose the 90 credit track. This track lasts 17 months and includes a one-week international module, the capstone module. For admission to an MSc program with 90 cr (MiF, MiE), proof of study or work experience outside Germany of at least 12 weeks is additionally required. If students have acquired less than 300 ECTS-cr in total after completing the Master's degree examination, they will be informed of this in writing.

120 credit track:  Students who have completed a 180 ECTS credit Bachelor’s degree will join the 120 credit track lasting 21 months. In this track, you will spend your third semester in either the Master or MBA program at one of our 200 partner universities.

The program takes place on our campus in Vallendar, including modules in Berlin and Düsseldorf.

The diversity of the core modules is applicable to the real-life founding of a startup: from more to less quantitative modules, they offer the fundamental knowledge needed to run your own entrepreneurial venture successfully.

  1. Accounting and Financial Analysis 
    This course revisits and applies fundamental corporate finance and accounting concepts. This understanding helps students increase their financial intelligence to manage capital budgeting and other financial decisions as well as interactions with capital markets more effectively. Both finance and accounting intersect when insiders and outsiders analyze the performance and expected value of a business or project. Our primary goal will be to uncover and avoid some of the common misunderstandings, mistakes and fallacies in financial decsion-making that lead to value-decreasing decisions.
  2. Sprint2Berlin
    The Sprint2Berlin course takes you right into the start-up ecosystem of WHU and is the first real experience for you as being founder in our curriculum. You develop a real business idea (either given or new) and then finally pitch it to real investors at the end of the course. This class has been the starting point for several start-ups of our students in the past. Will you be the next successful founder?
  3. Advanced Entrepreneurial Finance

    This course will help all students who consider starting their own company to build and run more successful firms and aims to familiarize students with entrepreneurial finance and business models.
    Students will solve two interactive entrepreneurial case studies in the two areas and one in-class case in Berlin and connect with startups, consultancies, investors, and a law firm in Berlin to build up a network of future partners.

  4. Platform Markets and Regulations 
    Many of today’s biggest, fast-growing, and disruptive companies, such as Google, Amazon, Uber, Airbnb, or Paypal, rely on platform business models. While platform markets are revolutionizing the competitive landscape with some of them becoming even industry leaders, their privileged positions raise concerns that they may engage in anti-competitive behaviors. Digital platforms are thus currently facing severe legal problems which are not only costly for those firms but also set their future success at risk. Whether you think about creating a platform business yourself or using existing platforms to facilitate your newly created business, it is important to understand how platform markets work and how regulations influence their success.

  5. Corporate Entrepreneurship

    Continuous creation and exploitation of new business opportunities within the company is an imperative for success. However, corporations often struggle with the identification of promising growth opportunities and the development of new business ideas. This is in part due to the fast changing environment and in part because organizational structures, routines and incentive systems are not always appropriate for the current dynamics and technological settings.
    This course is designed for those interested in learning how managers can create, develop, sustain and lead innovative new businesses or initiatives within their organizations. We are especially concerned with the interface between the corporation and the innovation and the entrepreneurial ecosystems within which it is embedded. By adopting an open systems perspective, we will focus on how corporate managers can effectively tap into external environment to initiate change, drive innovation and build new growth platforms.
    During this course, participants will collaborate extensively in groups with some of Germany’s leading companies in real-life projects. They will not only hone their skills in solving these real-life corporate entrepreneurship problems, they will get to present their entrepreneurial ideas and solutions to executives from those companies.

After having taken the mandatory Core Module, students choose 7 Electives. 

  • Value Creation in Family Firms

  • Entrepreneurial Selling

  • International Strategy

  • B2B Pricing: Negotiation, Calculation, Strategy

  • Transportation Management

  • The Analytics' Edge

  • Heinz-Nixdorf-Lecture: Strategic Intellectual Property Management

  • Venture Capital Finance

  • Field Experiments in Organizations

  • Advanced Organizational Behavior

  • International Marketing Management

  • Actionable Customer Analytics

  • Sustainable Marketing

  • Modern Tools and Applications of Data Science

  • Service Excellence

  • New Product Development

  • E-commerce Operations Management

  • Strategic Technology and Innovation Management

  • Mergers & Acquisitions

  • Financial Technologies

  • Psychology of Leadership

  • International Strategy

  • Leading the High-Performance Sales Force

  • Blockchain Programming

  • Financial Statement Analysis and Valuation

  • Visual Prototyping

  • Building and Scaling Successful Companies

  • Leadership in Practice

  • Luxury Brand Management

  • B2C Price Management

  • Managing Data Science

  • Web Mining

  • Sustainable Operations Management

The MiE Program also includes an international component, such as the study abroad semester (120 credit track) or the capstone module (90 credit track). Our unique network of more than 200 partner universities across six continents creates the perfect educational ecosystem for broadening your perspectives and expanding your knowledge of business, economies, and cultures worldwide.

Explore our international options

Having completed your first two semesters at WHU, you will gain valuable work experience through an internship in Germany or abroad. The Career Center supports you in finding an internship position via a broad range of activities such as individual career counseling, workshops, and company presentations.

As a Master in Entrepreneurship student, you also have the opportunity to work on your own business idea as part of the internship whilst being supervised by our faculty and corporates from the exclusive WHU network.

One specific opportunity in the Master in Entrepreneurship is to write your final thesis on a business model, which can be your real business idea you are trying to develop. This kind of thesis usually comprises the following parts:

  1. An introduction to the business model and its component parts
  2. The analysis of the major hypotheses that concern this business model. These hypotheses are defined, test settings are developed, the hypotheses are tested and hypotheses then confirmed or rejected
  3. A conclusion of the test of all hypotheses, i.e. where do we go from here?

Thus, overall this type of thesis is a great opportunity to really contribute to your entrepreneurial journey and development because you can work and experiment on your real idea and startup ambition.

Throughout the program, you will have the opportunity to identify and test your own business ideas while being supported by prominent corporates from the exclusive WHU network. You will also develop specific tools and skills that are particularly relevant for entrepreneurs, such as coding and prototyping.

For more detailed information on the electives and international module please see the Online Course Guide.

In addition to participating in a rigorous academic curriculum, you will also have the opportunity to take part in various events organized by our students and the Career Center such as IdeaLab!, Founders Career Day, SensAbility, Euromasters, and many more.

The annual WHU Master Graduation Day takes place in the fall. 

Exploring innovation abroad–
A unique entrepreneurial experience.

In the Master in Entrepreneurship, there is the possibility to choose the 90-credit track. This track includes a one-week capstone module in the U.S., Asia, or within Europe. Accompanied by faculty members, you will take advantage of cross-cultural learning experiences through tailor-made lectures combined with local company visits.

Hear from Master in Entrepreneurship student Paul on his reasons for choosing Tel Aviv University and feel inspired by the vibrant and thrilling entrepreneurial atmosphere of the growing start-up hub in Tel Aviv.