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The Master in Entrepreneurship (MiE) is Germany’s first Master of Science program in entrepreneurship. It addresses graduates who would like to found their own business, start a career in various companies or start-ups, or manage a family business. You will experience a unique program that covers business functions, innovation, product development, and technologies, including field trips to entrepreneurial hubs such as Berlin and Düsseldorf. Throughout the program, you will have the opportunity to identify and test your own business ideas while being supported by prominent corporates from the exclusive WHU network. You will also learn specific tools and skills that are particularly relevant to entrepreneurs, such as coding and prototyping.
Students take the following five Core Modules (35 ECTS):
Industrial organization is a field of microeconomics that explores the dynamics of industries and in particular the way firms compete with each other. Therefore, this course focuses on strategic competitive behavior, with special attention being paid to the perspective of newly founded ventures. Within this context we will discuss how to assess entry timing, pricing mechanisms and R&D investments, as well as how regulations impact strategy design. The course uses a mixture of case studies, lectures and guest lectures.
After having taken the mandatory Core Modulse, students choose 7 Electives. At least four Electives have to be chosen from the following Modules:
The course examines new venture investments from the perspective of a VC investor.
It includes the following topics:
This course is as close as it gets to founding your own company. You will work out an idea for a company. You will analyze the market. You will think about your financials, your marketing approach, etc. The class ends with a final pitch in front of a jury with actual VCs, who might be willing to invest into your company right after the course. For some students, the endeavor of founding their own company ends with their final presentation. Others might want to found their company right after WHU. Either way, this course is a great way to get a feeling of what it takes to be an entrepreneur.
In an era of massive IT advances, computational intelligence is swiftly becoming an integral part of modern businesses. This course first builds a firm quantitative basis in business functional areas including procurement, production, and distribution. Students will master necessary technical skills to successfully apply advanced modeling methods. More importantly, this course will provide students with profound knowledge on core enabling technologies in the context of Internet of Things and cloud background. A significant portion of the course will be entirely dedicated to computer simulations, smart computing applications, as well as virtual enterprise experimentation.
This course focuses on key Operations Management topics to support company growth, demand & capacity risk management, closed-loop supply chain logistics and big data analytics for price and sales optimization, assortment planning and staffing.
It includes topics such as:
Entrepreneurs, apart from their skills as innovators and builders need to be sellers. However, due to all the effort going into the day to day business management, capital acquisition and company building many entrepreneurs overlook the importance of gaining first customers and developing scalable demand from the market. This course is about developing a sound sales and customer acquisition strategy.
This module will include aspects of:
This module is about new opportunities and business models in the social field. It will provide students with an alternative to purely profit oriented businesses and introduce a whole new range of options with regards to organizational types, markets, customer segments, and partners.
It will include aspects, such as:
This module is about entrepreneurship in SMEs and family firms. Students will gather knowledge of how to overcome the challenges of being entrepreneurial in a resource-constrained, long-established business. Moreover, they will learn about harvesting the opportunities of turning an established SME/family firm in an entrepreneurial business.
It will include aspects, such as: