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The Master in Entrepreneurship program is a consecutive business science program, which is fitted for applicants holding a business-related academic degree who either have or are interested in gaining entrepreneurial experience.
With the new 17 or 21 month study program, WHU responds to the increasing demand of professionals in the start-up sector and the corporate world. The program does not only attract future founders, but also entrepreneurial thinking personalities who want to work at innovative companies and organizations after their graduation. It offers a broad insight into central topics such as building a new venture, corporate entrepreneurship, entrepreneurial finance, innovation, product development and technologies, as well as family business and social entrepreneurship.
Studies start September 01, 2018 with two semesters at the WHU campus in Vallendar that include six Core Modules (5 ECTS each) and seven Electives (35 ECTS in total).
Students holding a 210 ECTS Bachelor’s degree have the opportunity to join the 90 Credit Track where a one week long international Capstone Module to one of the business metropolises in America, Asia, or Europe is included. It consists of customized lectures on chosen topics as well as company visits. Afterwards, students complete an internship of at least 4 weeks before starting their Master’s Thesis. Students holding a Bachelor's degree with 210 ECTS or more credits will also be able to join the 180 ECTS Credit Track
Students holding a Bachelor’s degree with at least 180 ECTS will participate in the 120 Credit Track. After their studies for two semesters in Vallendar, students complete an internship of at least 6 weeks and will complete their Master’s thesis subsequently to their study abroad.
In addition to the regular internship, WHU now offers a start-up internship for this Master Program: Teams can work on their own start-up and will be hosted by prominent incubators, accelerators, and corporates from the WHU network.
Students take the following five Core Modules (35 ECTS):
Industrial organization is a field of microeconomics that explores the dynamics of industries and in particular the way firms compete with each other. Therefore, this course focuses on strategic competitive behavior, with special attention being paid to the perspective of newly founded ventures. Within this context we will discuss how to assess entry timing, pricing mechanisms and R&D investments, as well as how regulations impact strategy design. The course uses a mixture of case studies, lectures and guest lectures.
After having taken the mandatory Core Modulse, students choose 7 Electives. At least four Electives have to be chosen from the following Modules:
The course examines new venture investments from the perspective of a VC investor.
It includes the following topics:
This course is as close as it gets to founding your own company. You will work out an idea for a company. You will analyze the market. You will think about your financials, your marketing approach, etc. The class ends with a final pitch in front of a jury with actual VCs, who might be willing to invest into your company right after the course. For some students, the endeavor of founding their own company ends with their final presentation. Others might want to found their company right after WHU. Either way, this course is a great way to get a feeling of what it takes to be an entrepreneur.
In an era of massive IT advances, computational intelligence is swiftly becoming an integral part of modern businesses. This course first builds a firm quantitative basis in business functional areas including procurement, production, and distribution. Students will master necessary technical skills to successfully apply advanced modeling methods. More importantly, this course will provide students with profound knowledge on core enabling technologies in the context of Internet of Things and cloud background. A significant portion of the course will be entirely dedicated to computer simulations, smart computing applications, as well as virtual enterprise experimentation.
This course focuses on key Operations Management topics to support company growth, demand & capacity risk management, closed-loop supply chain logistics and big data analytics for price and sales optimization, assortment planning and staffing.
It includes topics such as:
Entrepreneurs, apart from their skills as innovators and builders need to be sellers. However, due to all the effort going into the day to day business management, capital acquisition and company building many entrepreneurs overlook the importance of gaining first customers and developing scalable demand from the market. This course is about developing a sound sales and customer acquisition strategy.
This module will include aspects of:
This module is about new opportunities and business models in the social field. It will provide students with an alternative to purely profit oriented businesses and introduce a whole new range of options with regards to organizational types, markets, customer segments, and partners.
It will include aspects, such as:
This module is about entrepreneurship in SMEs and family firms. Students will gather knowledge of how to overcome the challenges of being entrepreneurial in a resource-constrained, long-established business. Moreover, they will learn about harvesting the opportunities of turning an established SME/family firm in an entrepreneurial business.
It will include aspects, such as: