WHU
Duration:
2 Weeks
Academic Modules:
9
US Credits:
3-4
Registration fee:
125€
Language:
English
Topics:
Business & culture

Six reasons for the Online Bachelor European Summer Program – Why to choose our new online format

  1. The program is very interactive, e.g. live classes with break-out sessions, group discussions, case studies
  2. WHU  is continuously ranked among Europe‘s Top Business Schools in major international rankings
  3. You can study this program from the comfort of your home
  4. You meet online like-minded people from different countries and work together with them
  5. The program also includes social events, e.g., a welcome meeting, a photo competition, and a buddy program
  6. You get credit transfer for your program

Learn about Europe's business world – Interactive live class meetings and discussions

By participating in WHU's short-term online program, which is specifically designed for undergraduate business students from Australia, New Zealand and Asia, you will get the chance to learn more about the international business world in Europe. Being among Europe's top-ranked business schools, WHU provides you with a unique learning experience. You will have the opportunity to attend interactive live class meetings and work together with students from different locations via virtual breakout sessions.

The next program will take place from January 14 to January 26, 2024.

The academic modules of the program include:

  1. THE EUROPEAN UNION AND THE EURO
  2. GERMAN HISTORY AND SOCIETY IN A EUROPEAN CONTEXT
  3. INTERCULTURAL COMMUNICATION
  4. BUSINESS ENVIRONMENT AND STRATEGIES OF FDI INVESTORS IN CENTRAL AND EASTERN EUROPE
  5. THE RELEVANCE OF FAMILY BUSINESSES IN EUROPE
  6. RAISING CAPITAL IN EUROPEAN CAPITAL MARKETS
  7. B2C MARKETING IN EUROPE
  8. THE BUSINESS TAX ENVIRONMENT IN EUROPE
  9. ENTREPRENEURSHIP AND INNOVATION FROM A EUROPEAN PERSPECTIVE

The program is taught entirely in English and comprises 52 academic hours (equivalent to three - four US credits).

There is no tuition for students enrolled at and nominated by one of WHU's partner institutions. Check if your university is part of our Global Partner Network and find out more about the program below.

In their own words – Testimonials from program participants

The Online Bachelor European Summer Program offers Bachlor students from Australia, New Zealand and Asia the opportunity to enjoy a tailor-made and in-depth learning experience in a European business environment.

Find out why the Online Bachelor European Summer Program is the best choice for you!

Program participants

1/7
Qais Al-Saadi
Curtin University
Australia
"Great course and excellent teaching staff. I really enjoyed learning different subjects in the business world and getting more knowledge of European countries and markets."
Tianjiao Zhang
Xi'an Jiao Tong Liverpool University
China
"It was a truly valuable experience. The program’s curriculums provided comprehensive knowledge of the business field and gave me the opportunity to work with students from different backgrounds to learn from high-level scholars."
Dina Tzagadouris
Deakin University
Australia
"An amazing programme which helped me build the skills required to understand and do business in Europe from both a local and international perspective. I learned from some of the best professors in the field and made new and lasting friendships with students around the world."
Abbie Gellatly
Queensland University of Technology
Australia
"From the initial application to the final exam it was extremely well organised and the professor as well as administrators made communication very easy. The units covered were extremely interesting and every single one of the professors were engaging and I gained valuable insight on a whole range of topics that I had not previously had exposure to. This programme has clearly been designed to utilised online technologies and the consideration of time differences was very much appreciated. The assignments and break-out rooms were structured in a way that encouraged knowledge application and made you think outside of the box."
Laura Middleton
Macquarie University
Australia
"It may not have been the original plan for how I wanted my exchange experience to go, but I am so glad that I could virtually participate in this great program. Thank you to the teams at Maccquarie University and WHU for facilitating this opportunity and successfully adapting the program to an online model. A key takeaway from the program was the friendships I was still able to develop and the opportunity to listen to a new speaker each day as they spoke on a topic that they were highly qualified and kowledgeable in. I look forward to hopefully being able to visit Germany in the future and utilise my new understanding and knowledge of how business is conducted in Europe."
Rebecca Goodsell
Curtin University
Australia
"I recently participated in the WHU European Summer Program and it’s was fantastic. We were able to learn from a different teacher and professor each day about a different topic, and it was all well structured and easy to follow. Being able to learn about Business in Europe from my own home in Australia was both efficient and fun! I highly recommend the program to anyone thinking of participating."
Olivia Blakey
The University of Waikato
New Zealand
"I thoroughly enjoyed WHU's program and would 100% recommend it! I gained valuable insights and knowledge into how businesses operate in Europe and found all the professors to be excellent with great resources! I feel as though I have completed this program with a variety of new skills that I can utilise when I travel to Europe later this year. Even if you don't major in international business, this program may still be a perfect opportunity for you to broaden your knowledge of the major business subjects in an international context. Everything in this program is well organised; timezones are considered, and the breakout rooms give you time to share your thoughts and learn from other students across the world."
1/7

Take the next step –
Find out more about registration and payment

Apply by December 01, 2023!

  1. Your home university nominates you at WHU.
  2. After you have been nominated by your university, please fill in the registration form electronically, sign it and send it to sophie.schulze[at]whu.edu. Registration Forms sent without a signature will not be accepted.
  3. Pay the registration fee of 125 €. Please note that the registration is only complete when the fee has been paid online. All fees are non-refundable if you are accepted into the program. After filling in the Registration Form, please pay the registration fee online via our partner PayPal. The login information will be provided via e-mail.
  4. Start your online experience at WHU!

The fee for students enrolled at and nominated by our partner universities is €125.

Providing academic excellence – WHU’s top-notch international faculty

Our expert faculty is actively engaged in research, allowing us to incorporate the latest relevant findings for the European business world into our curriculum. We also complement our outstanding faculty with relevant international faculty members from our partner schools, as well as lectures, real-life cases, and workshops from top practitioners and subject-matter experts.

Take a look at the faculty profiles of the Online Bachelor European Summer Program:

Professor Michael Frenkel
Professor Michael Frenkel
Professor Christian Andres
Professor Christian Andres
Professor Tim Brexendorf
Professor Tim Brexendorf
Professor Dries Faems
Professor Dries Faems
Professor Sonia Ferencikova
Professor Sonia Ferencikova
Assistant Professor Julia de Groote
Assistant Professor Julia de Groote
Assistant Professor Barbara Stage
Assistant Professor Barbara Stage

Frequently Asked Questions –
Quick facts about the program

The course is specifially designed for undergraduate business students from our partner universities in Australia, New Zealand and Asia.

A typical day consists of a lecture, interactive group work, and a review session (as a reference, please refer to the schedule from the previous program)

Yes, the classes are all taught live via Zoom.

All classes of the program will be taught live via Zoom. Please make sure to have a good internet connection and a laptop/computer with microphone and camera.

You will get access to our online learning platform "Moodle" a few days before the start of the program. There you can find materials, such as pre-readings, zoom links, and other information.

Yes, your attendance is mandatory.

No, you only have to pay the registration fee of €125. The fee covers all program costs.

Once you have successfully completed the program, we will send the certificate with your final grade to your home university.

Get in touch –

We're looking forward to hearing from you.

We are happy to answer all questions you might have about the program in general, or regarding its content or organization. Please also contact us if you wish to get in touch with previous participants in order to gain insight into their experiences.

WHU