Why join the WHU Automotive Club?
- The automotive industry is Germany’s most important industry with revenue of more than 400 bn Euros (2019) and more than 2,2 million jobs (7% of all jobs in Germany) being created
- According to LinkedIn, more than 400 WHU Alumni work or have worked in the automotive industry
- Both in the active phase as WHU MBA students and afterwards as alumni, there’s no interlink to the automotive industry
Our mission is to build bridges between WHU and the automotive industry. By providing knowledge and networks both for WHU MBA students and industry experts in order to become cross-functional leaders to actively manage the transformation of Germany’s most important industry.
Join our next event!
Our guest lecturer will be Eric Kueppers. Eric is CEO of Rosenberger Group and was recently appointed making him the first non-family manager in the existence of Rosenberger Group. In the guest lecture, Eric will share with us his experience in taking over the leadership of a family-owned business. In addition, he will talk about the ongoing transformation occurring at Rosenberger to address future challenges in the automotive sector.
On January 20, we had the great honor to open our WHU Automotive Club together with Dr. Kjell Gruner, CEO & President of Porsche Cars North America and WHU – Otto Beisheim School of Management alumnus and with our academic advisor and director of the WHU strategy & marketing chair, Professor Martin Fassnacht.
Kjell gave us insights on the Porsche Strategy 2030, how it is being implemented at Porsche Cars North America and elaborated the challenges of new omnichannel eco systems.
We closed the session with great career tips by Kjell: Hiring someone needs trust. A brand creates trust. Regard yourself as a brand and build upon it.
Thank you very much Kjell, Professor Fassnacht and the more than 180 listeners for joining us founding our club. A great honor to have started with you our journey.
On March 8, we had a great event of our WHU Automotive Club together with Anna Hendel, Managing director of diconium (a 100% software subsidiary of the VW group) and WHU students, alumni and other experts.
Anja gave us a lot of insights into transformation and future trends of the automotive industry, explained techno-mental, social-cultural and other differences between hardware and software, and ways how to adapt a company to the changes through new approaches of working together.
Also, Anja provided our participants with career opportunities and how to “become a digital champion” at diconium. Thank you very much Anja for such interactive event, actual content, and plenty insights and all our participants for joining us!
Get to know our team members
Sherry Fei Ju