The Center of Digitalization invites the public and the WHU community to check out its latest experiments in virtual and augmented reality on June 16
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Public Relations at WHU
Our daily business –
Conveying experts for your purposes.
The press office is the interface between the business school and the public. For your interviews, we convey experts who will provide you with qualified information concerning various economic topics as well as studying at WHU.
View the digital annual report
WHU Knowledge
Visit WHU's knowledge platform to find concrete and reader-friendly scientific findings, expert opinions from our researchers on daily topics, best practice examples from the business world, and exciting podcasts and video contributions in your field of interest! Learn from experienced practitioners and find inspiration in the numerous podcasts and video lectures from our professors! Knowledge becomes immediately applicable here.
WHU Management Experts
Top in management research –
In-depth expertise for newspaper, TV or radio interviews
Our professors cover a wide range of business and economic topics. In research and teaching, they deal with economic and monetary policy issues, start-ups, leadership, and corporate governance issues. They also specialize in marketing, financing, controlling, and logistics topics, and are happy to provide their respective expertise as discussion partners.
We would be happy to support you in your search for a suitable contact. Otherwise, we encourage you to browse through our expert database and find the contact person who fits your area of interest yourself.
Professor Dr. Nadine Kammerlander
Areas of expertise:
- Company Succession, Family Business, Family Firm, Family Office, Leadership, German Mittelstand
- Corporate Venturing, Digitalization, Employer Branding, Entrepreneurial Exit, Innovation
Chair of Family Business
Professor Dr. Martin Fassnacht
Areas of expertise:
- Brand Image, Dynamic Pricing, Marketing, Price Management, Consumer Behavior
- Discounter, Retail, Trade Goods, Luxury Brands, Online Retail, Omnichannel Business
Chair of Marketing and Commerce
Professor Dr. Christoph Hienerth
Areas of expertise:
- Business Creation, Business Start-Up, Entrepreneurship, Founder, Incubator, Start-Up Scene
- Corporate Entrepreneurship, Entrepreneurial Risk and Uncertainty, Social Entrepreneurship
Chair of Entrepreneurship and New Business Development
Professor Dr. Christian Hagist
Areas of expertise:
- Healthcare Economics, Healthcare Reform, Pension Schemes, Retirement, Social Insurance
- Ageing, Demography, Economic Policy, Economics of Family Firms, Fiscal Sustainability
Chair of Intergenerational Economic Policy
Professor Dr. Miriam Müthel
Areas of expertise:
- Business Ethics, Corporate Ethics, Ethics, Leadership, Organizational Behavior, Shared Leadership
- Crisis Management, Chinese Companies, International Management, Sino-German Collaborations
Chair of Organizational Behavior
Professor Dr. Markus Rudolf
Areas of expertise:
- Asset Management, Banking, Capital Market Theory, Financial Risk Management, Portfolio Optimization, Panama Papers
- Brexit, Grexit, Euro, Crypto Currency, European Monetary Union, Interest Rate Structure, Private Banking
Chair of Finance
Professor Dr. Sascha L. Schmidt
Areas of expertise:
- Bundesliga, Football, Future of Sports, e-sports, Sports Business, SPOAC, Sporttech, National Team, Olympics
- Careers for Top Athletes, Digitalization, Sports Management, Sports Economics, Strategic Mangement, Sports Innovation
Chair of Sports and Management
News & stories
The latest updates from WHU – On student life, research, and more.
Discover current news press releases from WHU in regards to student life, research, and WHU in general. Furthermore, please also find the latest media appearances of our experienced WHU faculty members in newspapers, magazines, on radio, and TV.
WHU on Social Media
Follow us on social media –
Keep up with our latest news and activities.
Contact us
Contact the team –
We look forward to hearing from you!
The Public Relations team is looking forward to answering any questions you may have about WHU, its programs, or the latest research findings. Please get in touch with the team if you are looking for an expert statement from one of the WHU professors. presse(at)whu.edu
WHU's Public Relations Team:
Bernadette Wagener
Press Officer / Associate Director Public Relations
+49 (0)261 6509 540
Nicolas Vogt
Manager Public Relations
+49 (0)261 6509 544
Travis Mueller
Manager Public Relations
+49 (0)261 6509 541
Dajana Leppin
Manager Public Relations
+49 (0)261 6509 546
Ines Alwardt
Manager Public Relations
+49 (0)261 6509 543
Press photos
Selected images of WHU for download.
WHU Marketing