Tuesday, 20. June 2017

Award for WHU Alumna Dr. Simon

An article of WHU alumna Dr. Carina Simon has recently been announced as "Highly Commended Paper" for the 2017 Journal of Product & Brand Management Literati Awards.

The title of the article is "The impact of external social and internal personal forces on consumers’ brand community engagement on Facebook“ and it was written in co-authorship of apl. Professor Dr. Tim Brexendorf and Professor Dr. Martin Fassnacht.

Please find more information about the award as well as the original article (until June 20) under the following link.