WHU – Otto Beisheim School of Management and Stiftung Mercator have jointly established the new Chair for “Digital Sustainable Urban Transport.” The chair will begin its work from 2018 with the filling of a new professorship.
“The new Chair for Digital Sustainable Urban Transport permits us to expand our course offerings at WHU with the addition of an important area. The chair is a great addition to our existing offerings in the fields of logistics and digitalization,” said Prof. Dr. Markus Rudolf, Dean of WHU. “We are particularly pleased with the good co-operation with Stiftung Mercator, which made creation of this new chair possible.”
Discussing the foundation-sponsored professorship, Dr. Lars Grotewold, Director of the Centre for Climate Change at Stiftung Mercator, pointed out: “The chair will provide the managers of today and tomorrow with the knowledge and tools they need to bring their business success increasingly in line with policies of climate protection. WHU has a long history of success in research and instruction on business management. That makes it precisely the right place to implement a project like this.”
Specifically, the chair will contribute to, develop and test digitalization-based business models aiming to reduce the carbon footprint of transporting persons and goods in metropolitan areas. The professorship will be advertised beginning in autumn of 2017. An internationally recognized expert is expected to be appointed to the chair in the beginning of 2018. The chair adds to the strength of the Supply Chain Management Group and the Center of Digitalization that are already in place at WHU. Stiftung Mercator will initially provide financing for the chair for a period of six years.