Management ideas

Monday, 18. February 2019

WHU cooperates with TSG, DFL and MIT

Bundesliga club TSG 1899 Hoffenheim, DFL Deutsche Fußball Liga and WHU – Otto Beisheim School of Management are jointly bringing the world’s first MIT Sports Entrepreneurship Bootcamp to Germany.

[more]

Monday, 11. February 2019

Moral compass helps in crises

How to rebuild a brand after a crisis successfully, demonstrated Dr. Rob Britton, who was appointed Managing Director of Advertising at American Airlines three weeks after the tragic terrorist...

[more]

Wednesday, 12. December 2018

WHU on Controlling - in Ten Videos

Understand the basics of controlling by viewing short videos – an offer from the Institute for Management Accounting and Control that has received more than 80,000 clicks.

[more]

Monday, 10. December 2018

The Future of Mobility

The fifth Entrepreneurship Roundtable entitled "Shaping the Future of Mobility: How will the Future of Mobility look like?" took place on December 7 at the WHU Campus Düsseldorf.

[more]

Friday, 07. December 2018

Opening of the CIMA Center at WHU

The Institute of Management Accounting and Control (IMC) of WHU – Otto Beisheim School of Management, and the Chartered Institute of Management Accountants (CIMA), the world’s leading, largest...

[more]

Wednesday, 28. November 2018

No Chance for Variable Electricity Rates

A new study by WHU - Otto Beisheim School of Management analyses the reasons why consumers predominantly reject variable electricity rates despite their high savings potential. However, it also shows...

[more]

Wednesday, 28. November 2018

Cooperation with the Dirk Nowitzki Foundation

WHU - Otto Beisheim School of Management and the Dirk Nowitzki Foundation have signed a cooperation agreement. The central object of the cooperation is the scientific support of the further...

[more]