Management ideas

Monday, 17. February 2020

The Investment Punk Visits WHU

He is an investment banker, real estate entrepreneur, publicist and investment punk. In a polarizing and at the same time inspiring guest lecture held as part of the Python course at WHU - Otto...

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Thursday, 13. February 2020

Opinion: Saving the Automotive Industry

Investments in new technologies alone will not save the German automotive industry - Professor Dr. Dries Faems, Chairholder for Entrepreneurship, Innovation and Technological Transformation at WHU -...

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Friday, 07. February 2020

Successful Open Innovation Strategies

For multinational companies, cooperation with external partners is crucial for the development of new technologies and innovations. They are therefore increasingly pursuing an open innovation...

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Friday, 07. February 2020

Digital Transformation: Time To Wake Up?

The figures that Dr. Sebastian Walter has brought to lecture hall K-001 must make you think: Only about twelve percent of companies undergoing M&A transformation are actually doing so successfully....

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Tuesday, 04. February 2020

Shared Services For Increased Efficiency

While companies on the one hand strive to develop better and better products and distribution structures in order to increase sales, efficiency can also be thought of from the other side: in terms of...

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Friday, 31. January 2020

Efficient Use Of Customer Data For Marketing

Every company strives online for the most accurate possible knowledge about its (potential) customers. The majority of them use Google Analytics to analyse customer behaviour, for example the time...

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Tuesday, 28. January 2020

Blockchain Technology: Trust Is The Basis

Bitcoin, Ethereum or the planned Libra payment system from Facebook - all of them and many other crypto currencies use the so-called blockchain technology. But while these alternative currencies have...

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