Management ideas

Wednesday, 17. February 2016

Willingness to Pay is Predictable

Which products are especially appealing to customers? Will an innovative product survive in the market? And what price are customers willing to pay? Currently most market research agencies and...


Thursday, 21. January 2016

Why Retail, of all Things?

WHU Alumnus Marlon Braumann gives insights into the history of his startup "store2be"


Friday, 15. January 2016

The Secret of Group Emotion

When people come together in groups they eventually begin to share emotions. These collectively experienced emotions are called group emotions. Thus, how we feel as individuals depends in part on...


Tuesday, 15. December 2015

Goodnity - A Social App Business

How do you start an app business with a team made up only of business students?


Wednesday, 09. December 2015

"The Awestruck Effect"

Astonishing research finding: Charismatic leaders cause followers to suppress emotions and thus potentially bring about ‘perilous consequences’ for companies.


Tuesday, 08. December 2015

Value Creation in Private Equity & Venture Capital

WHU Offers New Program on April 28 and 29, 2016, on the Düsseldorf Campus


Monday, 07. December 2015

Budgeting in Times of Economic Crisis

IMC paper to be published in Contemporary Accounting Research