Which products are especially appealing to customers? Will an innovative product survive in the market? And what price are customers willing to pay? Currently most market research agencies and...
WHU Alumnus Marlon Braumann gives insights into the history of his startup "store2be"
When people come together in groups they eventually begin to share emotions. These collectively experienced emotions are called group emotions. Thus, how we feel as individuals depends in part on...
How do you start an app business with a team made up only of business students?
Astonishing research finding: Charismatic leaders cause followers to suppress emotions and thus potentially bring about ‘perilous consequences’ for companies.
WHU Offers New Program on April 28 and 29, 2016, on the Düsseldorf Campus
IMC paper to be published in Contemporary Accounting Research