Generation Z wants first class media content, but more individualisation – and is willing to pay for it.
At the Digital Social Summit, the first digital summit of the third sector, on 21 and 22 February in Berlin, more than 400 civil society actors from all over Germany discussed the opportunities and...
WHU paper finds need for strict selection, ambitious projects and trust-based governance
Bundesliga club TSG 1899 Hoffenheim, DFL Deutsche Fußball Liga and WHU – Otto Beisheim School of Management are jointly bringing the world’s first MIT Sports Entrepreneurship Bootcamp to Germany.
How to rebuild a brand after a crisis successfully, demonstrated Dr. Rob Britton, who was appointed Managing Director of Advertising at American Airlines three weeks after the tragic terrorist...
Understand the basics of controlling by viewing short videos – an offer from the Institute for Management Accounting and Control that has received more than 80,000 clicks.
The fifth Entrepreneurship Roundtable entitled "Shaping the Future of Mobility: How will the Future of Mobility look like?" took place on December 7 at the WHU Campus Düsseldorf.