Management ideas

Tuesday, 26. March 2019

Future Study Bundesliga Consumption

Generation Z wants first class media content, but more individualisation – and is willing to pay for it.


Thursday, 28. February 2019

The Digitization of Civil Society

At the Digital Social Summit, the first digital summit of the third sector, on 21 and 22 February in Berlin, more than 400 civil society actors from all over Germany discussed the opportunities and...


Tuesday, 19. February 2019

Subsidizing Regional Innovation

WHU paper finds need for strict selection, ambitious projects and trust-based governance


Monday, 18. February 2019

WHU cooperates with TSG, DFL and MIT

Bundesliga club TSG 1899 Hoffenheim, DFL Deutsche Fußball Liga and WHU – Otto Beisheim School of Management are jointly bringing the world’s first MIT Sports Entrepreneurship Bootcamp to Germany.


Monday, 11. February 2019

Moral compass helps in crises

How to rebuild a brand after a crisis successfully, demonstrated Dr. Rob Britton, who was appointed Managing Director of Advertising at American Airlines three weeks after the tragic terrorist...


Wednesday, 12. December 2018

WHU on Controlling - in Ten Videos

Understand the basics of controlling by viewing short videos – an offer from the Institute for Management Accounting and Control that has received more than 80,000 clicks.


Monday, 10. December 2018

The Future of Mobility

The fifth Entrepreneurship Roundtable entitled "Shaping the Future of Mobility: How will the Future of Mobility look like?" took place on December 7 at the WHU Campus Düsseldorf.