Management ideas

Monday, 11. February 2019

Moral compass helps in crises

How to rebuild a brand after a crisis successfully, demonstrated Dr. Rob Britton, who was appointed Managing Director of Advertising at American Airlines three weeks after the tragic terrorist...

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Wednesday, 12. December 2018

WHU on Controlling - in Ten Videos

Understand the basics of controlling by viewing short videos – an offer from the Institute for Management Accounting and Control that has received more than 80,000 clicks.

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Monday, 10. December 2018

The Future of Mobility

The fifth Entrepreneurship Roundtable entitled "Shaping the Future of Mobility: How will the Future of Mobility look like?" took place on December 7 at the WHU Campus Düsseldorf.

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Friday, 07. December 2018

Opening of the CIMA Center at WHU

The Institute of Management Accounting and Control (IMC) of WHU – Otto Beisheim School of Management, and the Chartered Institute of Management Accountants (CIMA), the world’s leading, largest...

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Wednesday, 28. November 2018

No Chance for Variable Electricity Rates

A new study by WHU - Otto Beisheim School of Management analyses the reasons why consumers predominantly reject variable electricity rates despite their high savings potential. However, it also shows...

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Wednesday, 28. November 2018

Cooperation with the Dirk Nowitzki Foundation

WHU - Otto Beisheim School of Management and the Dirk Nowitzki Foundation have signed a cooperation agreement. The central object of the cooperation is the scientific support of the further...

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Thursday, 08. November 2018

“Fake it until you make it”

“Fake it until you make it” is an image associated with startups. But what if startups are not the actor but the target? Are they deceived more often than established companies are? Professor Dr....

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