Management ideas

Friday, 28. June 2019

Acquisition of new customers for SMEs

On June 26, this year's Forum Mittelstand on "Structured New Customer Acquisition" took place on the Vallendar campus of WHU.


Thursday, 04. April 2019

Prof. Hagist Expert in Bundestag Hearing

On 1 April, Professor Dr. Christian Hagist was invited as an expert to a hearing of the Interior Committee of the German Bundestag.


Tuesday, 26. March 2019

Future Study Bundesliga Consumption

Generation Z wants first class media content, but more individualisation – and is willing to pay for it.


Thursday, 28. February 2019

The Digitization of Civil Society

At the Digital Social Summit, the first digital summit of the third sector, on 21 and 22 February in Berlin, more than 400 civil society actors from all over Germany discussed the opportunities and...


Tuesday, 19. February 2019

Subsidizing Regional Innovation

WHU paper finds need for strict selection, ambitious projects and trust-based governance


Monday, 18. February 2019

WHU cooperates with TSG, DFL and MIT

Bundesliga club TSG 1899 Hoffenheim, DFL Deutsche Fußball Liga and WHU – Otto Beisheim School of Management are jointly bringing the world’s first MIT Sports Entrepreneurship Bootcamp to Germany.


Monday, 11. February 2019

Moral compass helps in crises

How to rebuild a brand after a crisis successfully, demonstrated Dr. Rob Britton, who was appointed Managing Director of Advertising at American Airlines three weeks after the tragic terrorist...