On June 26, this year's Forum Mittelstand on "Structured New Customer Acquisition" took place on the Vallendar campus of WHU.
On 1 April, Professor Dr. Christian Hagist was invited as an expert to a hearing of the Interior Committee of the German Bundestag.
Generation Z wants first class media content, but more individualisation – and is willing to pay for it.
At the Digital Social Summit, the first digital summit of the third sector, on 21 and 22 February in Berlin, more than 400 civil society actors from all over Germany discussed the opportunities and...
WHU paper finds need for strict selection, ambitious projects and trust-based governance
Bundesliga club TSG 1899 Hoffenheim, DFL Deutsche Fußball Liga and WHU – Otto Beisheim School of Management are jointly bringing the world’s first MIT Sports Entrepreneurship Bootcamp to Germany.
How to rebuild a brand after a crisis successfully, demonstrated Dr. Rob Britton, who was appointed Managing Director of Advertising at American Airlines three weeks after the tragic terrorist...