On November 24, WHU – Otto Beisheim School of Management hosted an Entrepreneurship Roundtable organized by MBA students on the Düsseldorf campus. This time, the event revolved around the topic: “The New Business Formula – How Corporates Win the New Business Game.”
Following welcoming remarks by Patrick Breuer, Director of the Entrepreneurship Roundtable, and Professor Dr. Christoph Hienerth, Chairholder of Entrepreneurship and New Business Development I at WHU, Rainer Lindenau, Managing Partner at mm1, presented the results of a study jointly conducted by WHU and mm1. The study surveyed 25 VCs (venture capitalists) and CVCs (corporate venture capitalists), including respondents at Lakestar and Earlybird, and analyzed the outstanding business initiatives of recent decades – with Microsoft, Apple and Amazon among them. The result of the study is a scientifically grounded master plan designed to help companies evaluate their business activities and increase their own chances for success: the so-called “New Business Formula.”
The second item of the event was a panel discussion dedicated to the subject of the evening: “The New Business Formula – How Corporates Win the New Business Game.” This topic was discussed by Juliane Schiefer, Head of Venture at Ceconomy AG; Florian Sowoboda, founder of Liberty Ventures and Barzahlen.de; Dustin Figge, founder and Managing Director of Homelike; Dr. Bernhard Düttmann, former CFO of Lanxess and Beiersdorf, member of Supervisory Boards and business angel; and Ravi Kurani, Principal at Earlybird Venture Capital. The discussion was moderated by Dr. Sven Greulich, Kellogg-WHU EMBA alumnus and Partner at Orrick, Herrington & Sutcliffe. The participants discussed current trends, reported on experiences from their own practical work from a very broad range of perspectives, and provided interesting food for thought for CVCs and founders alike.
About the event series:
The Entrepreneurship Roundtable is an initiative by MBA students at WHU. It is designed to provide a platform where participants can discuss business ideas, practice “pitches” and obtain advice from experts in the world of startups and entrepreneurship. The student club also organizes events to build a network and facilitate interaction among VCs, CVCs, founders, legal experts and business professionals.