Fourth WHU Hauptstadt-Dialog

The WHU Foundation and the Haniel Foundation invited guests to attend the traditional WHU Hauptstadt-Dialog on November 30 in Berlin. In the premises of MHP Lab, a Porsche subsidiary, more than 50 benefactors, WHU, Kellogg-WHU and Haniel Stiftung alumni and other guests from politics and the business community came together to discuss the topic: “What’s next? Drivers for the next stage of digitalization.”

In the two opening keynotes, Dr. Mahdi Derakhshanmanesh, Head of Porsche Digital Lab Berlin, and Martin Ott, Managing Director of Central Europe of Facebook, impressively highlighted the topic from their respective individual perspectives. Dr. Derakhshanmanesh dedicated himself to the topic of “New working worlds and innovative technologies – A mutual dependence” and outlined the magnitude of the systemic effects that companies have to consider when adapting to the latest developments.

WHU alumnus Martin Ott offered participants an exciting look behind the scenes at Facebook and outlined the considerations involved in Facebook’s strategic direction over the next ten years. The relevance of these aspects, not just to business representatives but also to the many representatives of non-profit organizations on hand, was demonstrated by the many questions and remarks that came from the audience. The results of the latest WHU study on “Digitalization in non-profit organizations” also underscore the importance of digital strategies.

The 5th Hauptstadt-Dialog is planned for November 2018.