The fourth Children’s University or ‘KinderUni’ was held at the Düsseldorf Campus of WHU – Otto Beisheim School of Management on Saturday, September 30, 2017. With attendance high once again, the event gave 71 children between the ages of 6 and 10 a playful insight into the world of economics.
Following a group breakfast, WHU professors offered clear, child-friendly introductions to the day’s topic. In his lecture, Professor Dr. Sascha L. Schmidt explained how well-known football clubs make money today, and why a modern club must be run very much like a business to succeed.
In the second lecture of the day, Professor Dr. Jochen Menges asked how one can take responsibility to change the world. Drawing from the example of successful executives, the children learned that all manner of change begins with a vision. As managers of their own futures, they had an opportunity to draw their own visions, and to present these to the other children from the podium.
Parents accompanying their children to the event were invited to watch live broadcasts of the lectures in separate lecture halls, or to participate in guided tours of the campus and inform themselves about WHU. At the conclusion of this year’s KinderUni, tomorrow's students were presented with certificates for participating, along with a small gift.