A jury of the International Controller Association (ICV) has decided to grant WHU graduate Gero Hippke the first prize of the Controlling Newcomer Award 2018 for his master’s thesis “Business Intelligence at Bayer: Enhancing Management Decision-Making and Empowering Controlling”. Gero Hippke wrote his thesis under the supervision of Professor Dr. Utz Schäffer, Institute of Management Accounting and Control (IMC), and Dr. Lothar Burow, former Head of Corporate Business Intelligence at Bayer AG.
The thesis of Gero Hippke takes on an innovative approach by giving an account of its topic and the implications of the introduction of state-of-the-art business intelligence (BI) systems at Bayer AG, a long-standing corporate partner of the Institute of Management Accounting and Control. Based on a series of interviews with controllers at Bayer AG, Gero Hippke has developed a teaching case and an accompanying teaching note. He offers detailed insights into the application of BI at Bayer AG. The thesis addresses challenges and important steps in adopting BI systems and tools and emphasizes how controlling can take ownership of BI to increase the effectiveness and efficiency of the controlling function.
The Controlling Newcomer Award is dedicated to the transfer of innovative and applicable ideas from the academic to the professional controlling practice. The ICV will invite Gero Hippke and Professor Dr. Utz Schäffer to the CIB Controlling Inspiration Berlin in fall 2018 to accept the award and present the thesis to a wider audience of practitioners and academics alike.
In addition to “Business Intelligence at Bayer: Enhancing Management Decision-Making and Empowering Controlling”, the IMC has developed a series of teaching cases in controlling and strategy execution that are available for download and use in management education.