Thursday, 28. July 2011

Sustainability in the financial market – Prof. Burcin Yurtoglu speaks at the BUGA

Prof. Dr. Burcin Yurtoglu, who holds the chair for Corporate Finance at WHU, spoke about sustainability in the financial market at the BUGA (National Garden Show) on July 27th.

Prof. Burcin Yurtoglu

In his talk, he showed that the term "sustainability" has developed into a buzzword that may never be left out. Businesses and financial service firms use the term as a matter of course, and the number of sustainable investment opportunities is growing constantly.

The financial expert defined sustainability in his lecture, and described three categories that could be used to evaluate whether or not a financial institution operates sustainably. His first category was sustainable business practices; his second, engagement by the business in the sense of Corporate Social Responsibility (CSR); and third, whether sustainable investment opportunities are offered. These endeavors will, according to Yurtoglu, also be increasingly rewarded in the international financial market. "Doing good and investing profitably are not mutually exclusive."

The talk was given at the BUGA as part of a collective presentation made by universities in the middle Rhine region. In lectures, researchers from the participating universities provided insight into their areas of study. The joint presentation was made possible by the Foerderkreis Wirtschaft und Wissenschaft in der Hochschulregion Koblenz (Society for the Promotion of Business and Science in the University Region Koblenz). The society’s director, Dr. h.c. mult. Karl-Juergen Wilbert, stressed at the event that the National Garden Show is a formative occurrence in the development of the region. According to Wilbert, the universities in the region provide the "software" for this development and are the drivers of change. This made it logical for the universities to make an appearance at the BUGA.

The next event will take place on August 24th. More information about it can be found here.