WHU - Otto Beisheim School of Management, together with the Bundesliga club TSG Hoffenheim, the DFL Deutsche Fußball Liga, and the Massachusetts Institute of Technology (MIT), has successfully organized the world's first MIT Sports Entrepreneurship Bootcamp in Germany.
70 students, young professionals, and entrepreneurs from 28 nations gathered at the PreZero Arena in Sinsheim from September 7 to 13. In a one-week high-speed learning program focusing on innovation and entrepreneurship, the participants worked together on topics relating to the future of sport and technologies. The graduates received an MIT certificate and access to a unique network of former boot campers, many of whom have successfully founded companies.
Experienced lecturers and coaches from MIT and WHU implemented the program. Guest lectures rounded off the program. TSG Managing Director Dr. Peter Görlich spoke to the participants about digital data analysis and the use of Big Data at the Hoffenheim Bundesliga club. DFL Managing Director Christian Seifert informed the boot campers about the strategy of the German Soccer League to integrate all elements of the media value chain vertically within the organization.
MIT, one of the world's leading technical universities, regularly organizes boot camps on various topics all over the world. The boot camp in the TSG Hoffenheim stadium was the first boot camp to deal with the sports industry. The organizers draw a positive conclusion.
"The participants of this first MIT Bootcamp are pioneers in the field of sports business. I am sure that some of them will have a great career in sport ahead of them. They all follow their passion and bring the right spirit to be successful. Without MIT, we would not have been able to bring these people together from 28 countries. I would like to thank them as well as our partners DFL Deutsche Fußball Liga, TSG Hoffenheim, and Sporttotal," said Professor Dr. Sascha L. Schmidt, Director of the Center for Sports and Management at WHU.