On October 27, WHU-Otto Beisheim School of Management celebrated the 20th anniversary of the Kellogg-WHU Executive MBA program with some 450 guests from all over the world. In the town hall in Vallendar, the alumni and friends of the Kellogg-WHU network enjoyed a colorful program of lectures and inspiring speeches.
Professor Dr. Markus Rudolf, Dean of WHU, and Greg Hanifee, Associate Dean of the Executive MBA Global Network of the Kellogg School of Management, emphasized in their welcome speeches the importance of the 20-year-old partnership, which was established in the late 90s by Professor Dr. Dr. h.c. mult. Horst Albach and the late Dean of the Kellogg School of Management, Donald J. Jacobs.
After a photographic journey through 20 years of the Kellogg-WHU Executive MBA by the Academic Director and Deputy Dean of WHU, Professor Dr. Jürgen Weigand, and Program Director Hanne Mai, the Chairman of the Supervisory Board of Deutsche Bank, Professor Dr. Paul Achleitner, offered the guests intriguing insights into the ambivalent topic of regulating banks in the digital age.
Two equally instructive and entertaining master lectures were given by Professor Dr. Karl Schmedders and Professor Dr. Peter Witt, who proved with their audience-acclaimed lectures, why they repeatedly received the Best Teacher Award. Schmedders shed light on the hype surrounding "big data" and revealed its disruptive possibilities and limitations. Witt focused on how managers can establish and live the "entrepreneurial spirit" in traditional companies.
The highlight of the day was the talk by Iron Maiden singer Bruce Dickinson, who impressively described how companies can turn customers into fans. The singer, pilot, and entrepreneur outlined successful relationship management from personal anecdotes and experiences and advised the audience not to let chances pass by unused. After a campus tour in which the graduates from 20 years together with their fellow students from recent cohorts, had the opportunity to discover the many innovations on the Campus Vallendar before the evening concluded with a solemn dinner party at the historic city center of Koblenz.
The Kellogg-WHU Partnership
The union of Kellogg and WHU represents an outstanding example of effective synergy between the US and Europe, and over the last 20 years this network has gone from strength to strength. The Financial Times 2017 ranking reflects the program’s success, naming it the number one EMBA program in Germany. The partnerships with Kellogg School of Management doesn’t stop in Europe, with six schools at seven locations in total making up the global Executive MBA campus: Kellogg Executive MBA in Evanston-Chicago, Kellogg Executive MBA in Miami, Kellogg-HKUST in Hong Kong, Kellogg-Recanati in Tel Aviv, Kellogg-Schulich in Toronto, and Guanghua-Kellogg in Beijing all join WHU in forming the most prestigious network of its kind. This unique global partnership has generated an executive program with a world-class reputation in just two decades. The program is now viewed as a leader in providing cross-cultural, intercontinental, and cutting-edge global education for executives. Since its creation, the program has equipped more than 1,000 accomplished executives with the skills to become successful 21st century leaders.