Wednesday, 04. October 2017

Consultants from A.T. Kearney and managers from Coca-Cola European Partners discuss purchasing strategies in the WHU BSc-Program

On September 19 and 21, our team welcomed five guests in the course on “Supply Management” (BSc-Program). In interactive sessions, Peter Scharbert, Hanka Jattke, and Dr. Gavin Meschnig from A.T. Kearney, and Sanam Moayedi-Stummer and Katharina Magerl from Coca-Cola European Partners (CCEP) shared detailed insights on the practical use of “The Purchasing ChessboardTM”, a tool developed by A.T. Kearney for deriving and implementing purchasing strategies. Based on four strategies, the Purchasing ChessboardTM derives 16 approaches and distinguishes 64 methods to work with suppliers to reduce costs, increase value, and mitigate supply risks. After introducing the approach, course participants had the opportunity to practically apply their newly-acquired methodological knowledge using sanitized case studies from previous ATK consulting projects, and recent real-life case studies from Coca-Cola European Partners, and to discuss their results in class with the guests.

Peter Scharbert has been working for A.T. Kearney since 1999, focusing on procurement-related topics. He serves as Vice President of A.T. Kearney. Dr. Meschnig joined A.T. Kearney in 2014. Previously, he had earned his PhD at WHU – Otto Beisheim School of Management. After obtaining her Master’s degree from WHU in 2015, Hanka Jattke joined A.T. Kearney as Senior Business Analyst. A.T. Kearney is an international strategic management consultancy with strong expertise in procurement. The firm is currently located in 40 countries and has a workforce of roughly 3,500 employees.

Sanam Moayedi-Stummer is the HR Director of Business Partner Supply Chain, and Katharina Magerl is the Category Lead for Sales & Marketing Agencies at Coca-Cola European Partners. Both have numerous years of experience working on projects in and around procurement. CCEP is currently the largest independent bottling partner of the Coca-Cola Company, having been founded in the fusion of the three largest European bottling partners in 2016, and currently consisting of approximately 27,000 employees.

Guest sessions are a key element in the research-based and practice-focused supply management courses at WHU. Across industries, companies ‘invest’ 50% of what they earn on the sales side into their suppliers. Selecting cost-competitive, innovative, and flexible suppliers is therefore essential for buying companies. Against this background, it is only logical that at WHU, one of the leading business schools in Europe, supply management is a compulsory core courses in its BSc-Program. WHU’s leading position in SCM research results in innovative and empirically based course contents. Content-rich field trips and guest sessions with experienced practitioners are carefully integrated into the overall flow of each course to maximize the learning impact for all students.