On April 1, 2019, WHU officially welcomed the first cohort of the new Customized Master of Science in Management and Entrepreneurship (CMiME). The program, which will be taught for the first time on Campus Vallendar and in Berlin, consists of a diverse group of 32 students with a broad spectrum of educational experience, ages and nationalities. 31 percent of the students come from international countries such as Canada, France, Portugal, and the United Kingdom. The students work in German and international companies, including the established companies Zalando and audibene, founded by WHU alumni.
The CMiME program is the first of its kind for WHU and aims to provide an innovative approach to the professional development of employees who want to maximize their career opportunities in the company through a Master's degree. "In our one-year part-time program, we provide students with the skills to solve problems they face in a rapidly changing business environment. In addition to topics such as management and central business functions, our teaching content focuses intensively on questions relating to entrepreneurship, technology, and digitization," explains Professor Dr. Markus Rudolf, Dean of WHU.
The students had already completed an online course in March. On April 1, the class officially began with a detailed introduction to the courses by program coordinator Dr. Steffen Löv, who introduced the students to the course structure and the international module in Tel Aviv. In Israel, the participants will visit start-up companies from a wide variety of industries within a week and gain valuable practical experience.
"We attach great importance to ensuring that our current and future managers can expand their skills and knowledge in a wide range of relevant management topics," explains Dr. Marco Vietor, WHU alumnus and co-founder of audibene. "The Customized Master of Science is the perfect format to help us do this. Our employees will personally benefit from participating in the program as well as audibene as a company".
Robert Gentz, WHU alumnus, co-founder and board member of Zalando, is also convinced of the added value of the new part-time master's program: "We are very excited to help develop the program and to send top talents directly in the founding year. Zalando thrives on an entrepreneurial spirit, and it is, therefore, essential for us that our employees think and act entrepreneurially. The part-time master offers a valuable opportunity for further training."