All WHU members are currently showing great effort in mastering the corona crisis. This website is to present both our contribution and our commitment to the world outside. Even in times of crisis, WHU stays true to its core values. WHU professors share their expertise with the public in different formats, for instance, videos, online sessions, interviews and editorial contributions in the media. They explain the impacts of the crisis, give an outlook of the changes from different economic perspectives, and propose innovative solutions, each being an expert in their field.
In the course of the digital development of teaching formats and as a response to the corona crisis, WHU has launched the online sessions series "Business in a Post-Corona World - Impact of the Current Crisis on the Future of Businesses, Markets, and the Economy". WHU faculty and guest speakers highlight current topics and provide new insights into the corona crisis and its effects on companies and the economy.
In a joint project with the Koblenz Chamber of Commerce and Industry (IHK), WHU established the Forum Mittelstand online sessions "Future strategies for small and medium-sized businesses - Set the right course now!” WHU professors analyze the situation for companies and show what steps entrepreneurs can take. The lectures will be held in German and online. They can thus also be attended by company representatives who are not based within the immediate reach of Vallendar and Koblenz as well as by an interested public.
Corporate Culture and Corona
Professor Dr. Peter Witt, Honorary Professor at WHU, is talking about the way we work together in times of corona. He answers the questions in how far our corporate culture changes, whether the crisis boosts intrapreneurship or rather a bureaucracy, and which organizational effects will remain.
How Finance Professionals See the Crisis
Professor Dr. Marko Reimer, Professor of Management Accounting & Control, presents key findings of two crisis surveys among CFOs and controllers recently conducted by WHU’s Institute of Management Accounting and Control in cooperation with the International Association of Controllers (ICV).
COVID-19 Needs Heroes, but not Heroic Leadership
Professor Dr. Miriam Müthel elaborates on the question of what leadership and good employee management mean in the current situation. The online session is not available online, but this article provides a summary of the content.
COVID-19 And Its Implications For The Upcoming Generational Storm
Professor Dr. Christian Hagist, Chair of Economic and Social Policy at WHU, talks about the trade-off between saving statistical life and economic costs and how this is a harbinger for the generational storm of the next decades.
This Is (Not) (Yet) a Financial Crisis
Professor Dr. Axel Wieandt, honorary professor at WHU, explores the impact of the COVID-19 pandemic on the European financial system, with a special focus on European banks.
Do not underestimate Germany's recession in 2020!
Germany, like most other countries, is facing a severe recession. Recent forecasts for Germany predict a decline in GDP of “only” 3 to 7 percent in 2020. Professor Dr. Michael Frenkel shows why these assumptions appear overly optimistic and why the decline may be considerably stronger.
B2B Sales in and after the Covid-19 Crisis
Professor Dr. Ove Jensen, Professor of Sales Management and Business-to-Business Marketing, examines the following questions: a) What changes in the procurement behaviour of customers? b) How should we adapt our sales argumentation? c) How should we adjust our sales prices?
Tax Policy after the Corona Crisis
Professor Dr. Martin Jacob, Professor of Finance, Accounting, and Taxation, discusses how tax policy can help after the corona crisis. He discusses whether corporate taxes, value added taxes or income taxes should be reduced and explains how taxes can boost investment and create jobs after the crisis.
How the Corona Crisis Changes B2C Business
Professor Dr. Martin Fassnacht provides food for thoughts on how consumers are changing their buying behavior due to the Corona crisis. Based on those changes he will outline strategic implications for B2C businesses with a focus on marketing, customer relationship management, and smart data.
How Long Will the Coronavirus Lock-down Last?
In his webinar, Professor Dr. Markus Rudolf, Dean of WHU and Professor of Finance, gives a statistical analysis of the success and the prospective duration of the corona fighting measures in different countries and analyzes the potential impact on European economic prosperity as well as potential counter measures.
Leveraging Innovation Opportunities in Times of Corona
Professor Dr. Dries Faems, Professor of Entrepreneurship, Innovation, and Technological Transformation, demonstrates the importance of sustaining innovations during times of crisis. He explains why companies should question existing routines, explore disruptive technologies and focus on the role of innovation ecosystems.
The Implications of COVID-19 for Corporate Financing and Investments
Professor Dr. Christian Andres, Professor for Empirical Corporate Finance, takes a closer look at how the Corona shock affects the liquidity of corporations, what are the implications for capital markets and whether corona is going to change the financial planning, payout, and investment policies.
When and how will the coronavirus affect our economy? What impact will it have on the different economic sectors?
In their videos, WHU Professors give a forecast on what's to expect in the upcoming weeks and months.
WHU Professor Dr. Christian Andres elaborates on the relationship between the COVID-19 crisis and financial markets.
Can government subsidies help securing jobs and companies‘ liquidity? WHU Professor Dr. Martin Jacob gives a basic explanation of what steps governments can take during the COVID-19 pandemic to help companies and the economy.
WHU Professor Dr. Christian Schlereth talks about the human understanding of exponential growth in the context of the current corona crisis.
The corona crisis brings uncertainty and change. This makes it all the more important to analyse the real effects of the crisis. WHU professors dedicate their research to these key areas in order to make fact-based statements about the future of the economy after corona.
This overview shows a selection of interviews, articles, and contributions on the various effects of the corona crisis on different fields of the economy by our professors in the media.
This section shows from different angles how the WHU community reacted to the corona crisis by seamless switching to digital teaching, studying and working, as well as committing to the society.
IDEAHACK 2020 - WHU's Hackathon premiered in an online format.Read more
A hashtag that shapes and describes our lives.
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We would love to let the world know what the WHU spirit really means to us. That despite the fact that everything around seems to stand on its head, we keep WHU running!