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WHU Experts on Corona

We share our knowledge

All WHU members are currently showing great effort in mastering the corona crisis. This website is to present both our contribution and our commitment to the world outside. Even in times of crisis, WHU stays true to its core values. WHU professors share their expertise with the public in different formats, for instance, videos, online sessions, interviews and editorial contributions in the media. They explain the impacts of the crisis, give an outlook of the changes from different economic perspectives, and propose innovative solutions, each being an expert in their field. 

Discover the WHU Online Sessions

In the course of the digital development of teaching formats and as a response to the corona crisis, WHU has launched the online sessions series "Business in a Post-Corona World - Impact of the Current Crisis on the Future of Businesses, Markets, and the Economy". WHU faculty and guest speakers highlight current topics and provide new insights into the corona crisis and its effects on companies and the economy. 

In a joint project with the Koblenz Chamber of Commerce and Industry (IHK), WHU established the Forum Mittelstand online sessions "Future strategies for small and medium-sized businesses - Set the right course now!” WHU professors analyze the situation for companies and show what steps entrepreneurs can take. The lectures will be held in German and online. They can thus also be attended by company representatives who are not based within the immediate reach of Vallendar and Koblenz as well as by an interested public.

Corporate Culture and Corona

Professor Dr. Peter Witt, Honorary Professor at WHU, is talking about the way we work together in times of corona. He answers the questions in how far our corporate culture changes, whether the crisis boosts intrapreneurship or rather a bureaucracy, and which organizational effects will remain. 

Full online session

How Finance Professionals See the Crisis

Professor Dr. Marko Reimer, Professor of Management Accounting & Control, presents key findings of two crisis surveys among CFOs and controllers recently conducted by WHU’s Institute of Management Accounting and Control in cooperation with the International Association of Controllers (ICV).

Full online session

COVID-19 Needs Heroes, but not Heroic Leadership

Professor Dr. Miriam Müthel elaborates on the question of what leadership and good employee management mean in the current situation. The online session is not available online, but this article provides a summary of the content. 

Read the article  

COVID-19 And Its Implications For The Upcoming Generational Storm

Professor Dr. Christian Hagist, Chair of Economic and Social Policy at WHU, talks about the trade-off between saving statistical life and economic costs and how this is a harbinger for the generational storm of the next decades.

Full online session

This Is (Not) (Yet) a Financial Crisis

Professor Dr. Axel Wieandt, honorary professor at WHU, explores the impact of the COVID-19 pandemic on the European financial system, with a special focus on European banks.

Full online session

Do not underestimate Germany's recession in 2020!

Germany, like most other countries, is facing a severe recession. Recent forecasts for Germany predict a decline in GDP of “only” 3 to 7 percent in 2020. Professor Dr. Michael Frenkel shows why these assumptions appear overly optimistic and why the decline may be considerably stronger.

Full online session

B2B Sales in and after the Covid-19 Crisis

Professor Dr. Ove Jensen, Professor of Sales Management and Business-to-Business Marketing, examines the following questions: a) What changes in the procurement behaviour of customers? b) How should we adapt our sales argumentation? c) How should we adjust our sales prices? 

Full online session (in German)

Tax Policy after the Corona Crisis

Professor Dr. Martin Jacob, Professor of Finance, Accounting, and Taxation, discusses how tax policy can help after the corona crisis. He discusses whether corporate taxes, value added taxes or income taxes should be reduced and explains how taxes can boost investment and create jobs after the crisis.

Full online session

How the Corona Crisis Changes B2C Business

Professor Dr. Martin Fassnacht provides food for thoughts on how consumers are changing their buying behavior due to the Corona crisis. Based on those changes he will outline strategic implications for B2C businesses with a focus on marketing, customer relationship management, and smart data.

Full online session

How Long Will the Coronavirus Lock-down Last? 

In his webinar, Professor Dr. Markus Rudolf, Dean of WHU and Professor of Finance, gives a statistical analysis of the success and the prospective duration of the corona fighting measures in different countries and analyzes the potential impact on European economic prosperity as well as potential counter measures.

Full online session

Find updated statistics and simulations on COVID-19 

Leveraging Innovation Opportunities in Times of Corona

Professor Dr. Dries Faems, Professor of Entrepreneurship, Innovation, and Technological Transformation, demonstrates the importance of sustaining innovations during times of crisis. He explains why companies should question existing routines, explore disruptive technologies and focus on the role of innovation ecosystems.

Full online session

The Implications of COVID-19 for Corporate Financing and Investments

Professor Dr. Christian Andres, Professor for Empirical Corporate Finance, takes a closer look at how the Corona shock affects the liquidity of corporations, what are the implications for capital markets and whether corona is going to change the financial planning, payout, and investment policies. 

Full online session

Videos on Corona Effects

When and how will the coronavirus affect our economy? What impact will it have on the different economic sectors?
In their videos, WHU Professors give a forecast on what's to expect in the upcoming weeks and months.

WHU Professor Dr. Christian Andres elaborates on the relationship between the COVID-19 crisis and financial markets. 

Can government subsidies help securing jobs and companies‘ liquidity? WHU Professor Dr. Martin Jacob gives a basic explanation of what steps governments can take during the COVID-19 pandemic to help companies and the economy.

WHU Professor Dr. Christian Schlereth talks about the human understanding of exponential growth in the context of the current corona crisis.

Research results on Corona Effects

The corona crisis brings uncertainty and change. This makes it all the more important to analyse the real effects of the crisis. WHU professors dedicate their research to these key areas in order to make fact-based statements about the future of the economy after corona.

Professor Dr. Sascha Schmidt speaks at the jubilee

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Professor Dr. Markus Rudolf presents his insights at the Koblenz Weeks of Democracy

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WHU Dean Professor Markus Rudolf speaks at the Koblenzer Wochen der Demokratie

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The IT department implements megatrends but also has to react at short notice

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How to find a new foundation with business partners after Corona

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During the first week of September, one keynote a day will be delivered online

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Article by Professor Dr. Utz Schäffer and Professor Dr. Barbara E. Weißenberger in the FAZ.

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In the media on Corona Effects

This overview shows a selection of interviews, articles, and contributions on the various effects of the corona crisis on different fields of the economy by our professors in the media. 

Date Media Title Quoting
January 21, 2021 Rhein-Zeitung WHU-Rektor im Interview: „Die Digitalisierung wurde versäumt“ Prof. Dr. Markus Rudolf
January 21, 2021 Mastercard Schweiz COVID-19 beschleunigt technologische Innovationen im Wintersport Prof. Dr. Sascha L. Schmidt
September 23, 2020 Rhein-Zeitung WHU-Rektor erklärt, warum Verschwörungstheoretiker gefährlich sein können: „Freiheit ist der größte Feind der Demokratie“ Professor Dr. Markus Rudolf
September 9, 2020 BusinessBecause COVID-19 Campus Updates for European Business Schools WHU
August 13, 2020 SPIEGEL Der Zünd-Stoff: Maskenstreit in Deutschland Professor Dr. Martin Fassnacht
August 6, 2020 Handelsblatt Warum vielen Studenten Fiebermessen lieber ist als Lernen vor der Webcam Professor Dr. Markus Rudolf
June 20, 2020 Deutschlandfunk "Geisterspiele in der Bundesliga: Der Heimvorteil ist abgebrannt" Assistant Professor Dr. Dominik Schreyer
June 12, 2020 WirtschaftsWoche "Digitales Arbeiten braucht neue Routinen und Regeln" Professor Dr. Fabiola Gerpott
May 27, 2020 TV Mittelrhein Campus TV: Die Online-WHU Professor Dr. Martin Jacob
May 25, 2020 Handelsblatt "Wer nicht kooperiert, stirbt": Familienunternehmen fehlt Innovationskraft für die Nachkrisenzeit Professor Dr. Nadine Kammerlander
May 19, 2020 Handelsblatt WHU-Umfrage: Jedes zweite Unternehmen setzt in der Coronakrise auf Hilfen vom Bund WHU Controller Panel (IMC)
May 15, 2020 manager magazin Verändert Corona das Geschäftsmodell des Profifußballs? Professor Dr. Sascha L. Schmidt
May 6, 2020 RP Online Serie Forscher in der Region: Der Profisport auf dem Weg aus der Krise Professor Dr. Sascha L. Schmidt
May 4, 2020 FM magazine 5 steps towards corporate resilience Professor Dr. Utz Schäffer
May 3, 2020 Freie Presse Die Sorge um die Arbeit ist zurück Assistant Professor Dr. Elena Shvartsman
May 3, 2020 Controller Magazine Coronavirus crisis: controllers' time to shine! Professor Dr. Utz Schäffer and Professor Dr. Jürgen Weber
April 30, 2020 FAZ.net Wer Freiheiten hat, nutzt sie Professor Dr. Mei Wang
April 29, 2020 Hamburger Abendblatt Sport in der Corona-Krise: VfB-Sportchef attackiert die eigene Branche Professor Dr. Sascha L. Schmidt
April 28, 2020 Frankfurter Rundschau "Corona wird uns eine neue Realität bescheren" Professor Dr. Sascha L. Schmidt
April 17, 2020 Beschaffung Aktuell Persönlichkeitsmerkmale im Einkauf – auch Psychopathen lassen sich steuern Professor Dr. Lutz Kaufmann
April 14, 2020 kicker Bundesliga-Clubs und Corona: Risiko mit Chancen Professor Dr. Sascha L. Schmidt
April 14, 2020 Handelsblatt Die Tupperparty geht online – mit überraschenden Folgen Professor Dr. Martin Fassnacht
April 14, 2020 Manager Magazin Die Stunde der Leader - für viele Fußball-Clubs geht es ums Überleben Professor Dr. Sascha L. Schmidt
April 7, 2020 Rhein-Zeitung WHU-Rektor Markus Rudolf hat Ländertrends errechnet: Wann endet die Krise? Professor Dr. Markus Rudolf
April 6, 2020 kicker Bundesliga-Clubs und Corona: Für die Tiefenkrise nicht stark genug Professor Dr. Sascha L. Schmidt
April 5, 2020 Deutschlandfunk "Wir stehen vor einer Neuordnung des Systems Fußball“ Professor Dr. Sascha L. Schmidt
April 2, 2020 Vietnamnet Vietnamese lecturer publishes research on Covid-19 from quarantine area Huynh Luu Duc Toan
April 1, 2020 SPIEGEL Wirtschaft Hamsterkäufe in Corona-Angst: Der Klopapierkomplex Professor Dr. Martin Fassnacht
April 1, 2020 Handelsblatt Ein Blick in den Abgrund: Vermögensverwalter verlieren durch Corona Milliarden Professor Dr. Lutz Johanning
March 31, 2020 Handelsblatt Umfrage zur Coronakrise: Controller rechnen mit Erholung für Unternehmen im Juli WHU Controller Panel (IMC)
March 30, 2020 Blick.ch Zukunftsforscher Sascha L. Schmidt über den Sport nach Corona Professor Dr. Sascha L. Schmidt
March 28, 2020 Rhein-Zeitung WHU-Rektor im Interview: Warum Deutschland großen Spielraum bei der Verschuldung hat Professor Dr. Markus Rudolf
March 22, 2020 Rhein-Zeitung Wie lange verkraftet die Wirtschaft einen Shutdown? Professor Dr. Markus Rudolf
March 21, 2020 das aktuelle Sportstudio Sport in Zeiten der Corona-Pandemie Professor Dr. Sascha L. Schmidt
March 19, 2020 Ökonomenblog INSM In Zeiten von Corona: Warum aktuelle Börsenkurse nicht gegen kapitalgedeckte Altersvorsorge sprechen Professor Dr. Christian Hagist
March 16, 2020 ZEIT Campus Online Digital gegen das Virus Professor Dr. Markus Rudolf
News on Corona Effects

This section shows from different angles how the WHU community reacted to the corona crisis by seamless switching to digital teaching, studying and working, as well as committing to the society.

Studying abroad during the COVID-19 pandemic? Three students share their experiences

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Christian Wulff, Christian Lindner, Erich Vad, and Judith Williams shared their forward thinking ideas at forumWHU.

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Dr. Marlon Braumann and other WHU alumni establish the AMES Foundation

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IDEAHACK 2020 - WHU's Hackathon premiered in an online format.

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Number of students increases further even in times of Corona

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IdeaLab! – WHU Founders‘ Conference 2020 connected students with founders and investors in an online format.

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Kellogg-WHU Executive MBA and Executive Education back on campus

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#wekeepWHUrunning –
A hashtag that shapes and describes our lives.

Share your personal feelings, statements, and experiences on the current situation with the entire community! Tell us honestly how are you feeling? What are your thoughts on the current situation? How does working/teaching/studying at WHU feel for you at the moment?

Use the Hashtag #wekeepWHUrunning in your own posts or when sharing our WHU posts! Or send your comments/stories, photos, video clips, etc. to us on our WHU Instagram Channel or via marketing(at)whu.edu!

We would love to let the world know what the WHU spirit really means to us. That despite the fact that everything around seems to stand on its head, we keep WHU running! 

Contact us

Contact us –
We look forward to hearing from you.

Public Relations Department

Bernadette Wagener
Press Officer / Associate Director Public Relations

+49 (0)261 6509 540