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Learnings From the Early Days of Ecommerce in Family Businesses

While the mail order industry used to be disruptive itself some firms struggled more than others when new competitors entered the scene

When the Internet and, with it, ecommerce started to disrupt the mail order industry in the late 1990s, the latter was characterized by a high proportion of family firms and a low level of innovativeness. A new study shows that, in case of disruptive industry change, family influence may function for better or worse for incumbent firms.


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