WHU Knowledge is the online knowledge platform of WHU - Otto Beisheim School of Management, one of Germany’s leading business schools. It provides hands-on insights for business executives, journalists, politicians, associations, and fellow researchers on numerous economic and managerial subjects. WHU Knowledge bundles the expertise of the WHU – Otto Beisheim School of Management chairs and invites for a lively exchange.
Search for specific topics in one of our nine fields of interest or let yourself be surprised by browsing through the newest articles, getting exciting new insights. All articles have been selected for their practical relevance, are to the point and quick to read, and have a strong foundation in research. They are authored by a member of one of Europe’s most relevant faculties when it comes to economic sciences or renowned guest authors. Get inspired!
We will be happy to inform you about new articles via our newsletter.
If you wish to submit an article for publication, please contact us at presse(at)whu.edu.
Learnings From the Early Days of Ecommerce in Family Businesses
While the mail order industry used to be disruptive itself some firms struggled more than others when new competitors entered the scene
When the Internet and, with it, ecommerce started to disrupt the mail order industry in the late 1990s, the latter was characterized by a high proportion of family firms and a low level of innovativeness. A new study shows that, in case of disruptive industry change, family influence may function for better or worse for incumbent firms.