About WHU Knowledge

WHU Knowledge is the online knowledge platform of WHU - Otto Beisheim School of Management, one of Germany’s leading business schools. It provides hands-on insights for business executives, journalists, politicians, associations, and fellow researchers on numerous economic and managerial subjects. WHU Knowledge bundles the expertise of the WHU – Otto Beisheim School of Management chairs and invites for a lively exchange.

Search for specific topics in one of our nine fields of interest or let yourself be surprised by browsing through the newest articles, getting exciting new insights. All articles have been selected for their practical relevance, are to the point and quick to read, and have a strong foundation in research. They are authored by a member of one of Europe’s most relevant faculties when it comes to economic sciences or renowned guest authors. Get inspired!

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If you wish to submit an article for publication, please contact us at presse(at)whu.edu.

Top news
Sports Sponsorship at the Crossroads
How sports sponsorships will benefit from disruptive times


The Olympic Games in Tokyo (July 23 to August 8) will take place without spectators, and it will not be the last time that sports mega-events are held in front of empty stands. Does this mean the death of sports sponsorship?  A Delphi study from WHU – Otto Beisheim School of Management together with Vereinigung Sportsponsoring-Anbieter (VSA) concludes quite the opposite, stating that sports sponsorship will adapt and may even expand further.

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Latest articles
Podcasts & Videos
Family Businesses & SMEs

Co-CEO Clara Sasse of Dr. Sasse Group explains how successors are determined successfully

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Management & Controlling

How using the right performance evaluation model can help in selecting motivated people

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Finance & Accounting

How Bitcoin and Co. are changing the world of banking (part 7/7)

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Entrepreneurship & Innovation

German policy makers need to better understand the distinction between invention and innovation

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