About WHU Knowledge

WHU Knowledge is the online knowledge platform of WHU - Otto Beisheim School of Management, one of Germany’s leading business schools. It provides hands-on insights for business executives, journalists, politicians, associations, and fellow researchers on numerous economic and managerial subjects. WHU Knowledge bundles the expertise of the WHU – Otto Beisheim School of Management chairs and invites for a lively exchange.

Search for specific topics in one of our nine fields of interest or let yourself be surprised by browsing through the newest articles, getting exciting new insights. All articles have been selected for their practical relevance, are to the point and quick to read, and have a strong foundation in research. They are authored by a member of one of Europe’s most relevant faculties when it comes to economic sciences or renowned guest authors. Get inspired!

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Top news
Fake News is More Than Just Fabricated Content
Deceptive rhetorical devices used in public and medial discourse can influence general opinion—and often go undetected

To date, “fake news” has been defined as fabricated content that intends to manipulate or shape opinions. A new study from the Chair of Digital Marketing at WHU – Otto Beisheim School of Management shows that fake news goes far beyond this known definition: even news that is factually accurate can fall victim to deceptive rhetorical devices and, in effect, influence people's opinions. Yet, these devices often go undetected, and fake news can often spread without restraint.

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Latest articles
Podcasts & Videos
Family Businesses & SMEs

Professor Nadine Kammerlander on what effects 2022, a year characterized by crisis, had on family businesses

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Management & Controlling

To-do lists, check lists, shopping lists. Lists are a rather common part of everyday life—and they could be vital integration and administrative tools in times of crisis

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Finance & Accounting

How culture and institutions shape risk and time preferences

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Podcasts & Videos

The “hope is not a strategy” podcast with Professor Jürgen Weigand

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