About WHU Knowledge

WHU Knowledge is the online knowledge platform of WHU - Otto Beisheim School of Management, one of Germany’s leading business schools. It provides hands-on insights for business executives, journalists, politicians, associations, and fellow researchers on numerous economic and managerial subjects. WHU Knowledge bundles the expertise of the WHU – Otto Beisheim School of Management chairs and invites for a lively exchange.

Search for specific topics in one of our nine fields of interest or let yourself be surprised by browsing through the newest articles, getting exciting new insights. All articles have been selected for their practical relevance, are to the point and quick to read, and have a strong foundation in research. They are authored by a member of one of Europe’s most relevant faculties when it comes to economic sciences or renowned guest authors. Get inspired!

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Top news
The Metaverse Era – Also for the Sports Industry?
A new consumer experience for sports enthusiasts

Are we about to witness the “next big thing”? Or only a fleeting phenomenon? And what potential can the often discussed metaverse offer to the world of sports? Taking a sports industry perspective, Professor Sascha L. Schmidt and Johannes Fühner of WHU – Otto Beisheim School of Management have analyzed this digital parallel world—one into which large companies invest millions. Based on the analysis of existing use cases, they explain what opportunities are emerging for the various stakeholders in the sports industry.

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Podcasts & Videos

The benefits reaped in professional networking platforms are largely contingent on individual behavior

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Podcasts & Videos

Individual investors struggle to react appropriately

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Entrepreneurship & Innovation
Management & Controlling

Three attributes can make a CFO perform significantly better during acquisitions

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Supply Chain Management

Companies should work on reducing differing degrees of digital readiness with their suppliers to avoid fragmentation and bottlenecking

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