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Fake News is More Than Just Fabricated Content
Deceptive rhetorical devices used in public and medial discourse can influence general opinion—and often go undetected
To date, “fake news” has been defined as fabricated content that intends to manipulate or shape opinions. A new study from the Chair of Digital Marketing at WHU – Otto Beisheim School of Management shows that fake news goes far beyond this known definition: even news that is factually accurate can fall victim to deceptive rhetorical devices and, in effect, influence people's opinions. Yet, these devices often go undetected, and fake news can often spread without restraint.