Co-CEO Clara Sasse of Dr. Sasse Group explains how successors are determined successfullyRead more
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Sports Sponsorship at the Crossroads
How sports sponsorships will benefit from disruptive times
The Olympic Games in Tokyo (July 23 to August 8) will take place without spectators, and it will not be the last time that sports mega-events are held in front of empty stands. Does this mean the death of sports sponsorship? A Delphi study from WHU – Otto Beisheim School of Management together with Vereinigung Sportsponsoring-Anbieter (VSA) concludes quite the opposite, stating that sports sponsorship will adapt and may even expand further.