About WHU Knowledge

WHU Knowledge is the online knowledge platform of WHU - Otto Beisheim School of Management, one of Germany’s leading business schools. It provides hands-on insights for business executives, journalists, politicians, associations, and fellow researchers on numerous economic and managerial subjects. WHU Knowledge bundles the expertise of the WHU – Otto Beisheim School of Management chairs and invites for a lively exchange.

Search for specific topics in one of our nine fields of interest or let yourself be surprised by browsing through the newest articles, getting exciting new insights. All articles have been selected for their practical relevance, are to the point and quick to read, and have a strong foundation in research. They are authored by a member of one of Europe’s most relevant faculties when it comes to economic sciences or renowned guest authors. Get inspired!

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If you wish to submit an article for publication, please contact us at presse(at)whu.edu.

Top news
Restricting Executive Compensation is an Uphill Battle
Why taxing companies differently doesn’t combat excessive executive payments

Well. At least they tried. In the fight against a widening pay gap, the Austrian government limited how tax deductible an extraordinarily high executive compensation can be. A new study reveals that this tax reform failed to meet its goals—and that someone else may have to foot the bill.

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Latest articles
Podcasts & Videos

The “hope is not a strategy” podcast with Professor Jürgen Weigand

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Marketing & Sales

Deceptive rhetorical devices used in public and medial discourse can influence general opinion—and often go undetected

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Family Businesses & SMEs

How family businesses can rejuvenate pre-established structures, keep their business model cost effective, and secure survival in the times of crisis

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Family Businesses & SMEs

The capital that mid-sized, family-led companies can use to master digitalization

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