WHU Knowledge

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WHU Knowledge is the online knowledge platform of WHU - Otto Beisheim School of Management, one of Germany’s leading business schools. It provides hands-on insights for business executives, journalists, politicians, associations, and fellow researchers on numerous economic and managerial subjects. WHU Knowledge bundles the expertise of the WHU – Otto Beisheim School of Management chairs and invites for a lively exchange.

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The Metaverse Era – Also for the Sports Industry?

A new consumer experience for sports enthusiasts

Sascha L. Schmidt / Johannes Fühner

Are we about to witness the “next big thing”? Or only a fleeting phenomenon? And what potential can the often discussed metaverse offer to the world of sports? Taking a sports industry perspective, Professor Sascha L. Schmidt and Johannes Fühner of WHU – Otto Beisheim School of Management have analyzed this digital parallel world—one into which large companies invest millions. Based on the analysis of existing use cases, they explain what opportunities are emerging for the various stakeholders in the sports industry.