WHU Entrepreneurship Center


Monika Hauck

Managing Director


Prof. Dr.

Christoph Hienerth




Why is there such an amazing entrepreneurial spirit at WHU? Because over the last 30 years, our students and alumni have created more than 500 startups, among which 5 became unicorns. The topic of entrepreneurship is still on the rise and students are more than ever interested in entrepreneurial activities, either in starting their own venture or within a corporate setting by developing technology, novel products and services. The WHU Entrepreneurship Center has been established with a clear goal to support this tradition and motivation of our students. We want to engage with corporate partners, startups, investors, alumni and students to jointly build and strengthen the WHU entrepreneurship ecosystem around its locations in Vallendar, Düsseldorf and Berlin.

The Entrepreneurship Center focuses on three major fields of activities: 1) Research and Education, 2) Supporting and Coaching and 3) Entrepreneurship Ecosystem Building. We welcome all activities, projects and cases from individual entrepreneurs and established companies that wish to engage in joint work with highly motivated students and researchers.

Research and Education

Within the framework of a research based business school the Entrepreneurship Center contributes to the diffusion of top tier research and practically oriented case studies: It connects the entrepreneurship related chairs and research activities to WHU’s stakeholders and business partners. We perform research that is based on current phenomena and real needs of businesses and help to solve some of the challenges that individual or corporate entrepreneurs face.

Our partners can participate in and shape such knowledge creation by facilitating Bachelor, Master and MBA thesis topics or supporting PhD level research. In that respect, the role of the Entrepreneurship Center is to generate, and diffuse research and information about latest tools and methods to identify promising business ideas and various approaches of cooperation between investors, incumbent firms and startups. 

Supporting and Coaching

WHU has always strived to build a creative and innovative environment, which inspires others to develop an entrepreneurial mindset. For future entrepreneurs and startups, the Entrepreneurship Center can provide valuable information about firm internal entrepreneurial topics and search processes, selection criteria, financing opportunities and cooperation frameworks. For center members and strategic partners on the corporate side, the Center can contribute to identifying promising ideas and individuals and thereby fueling the deal flow processes.

We advise corporate startups and innovation managers looking for latest tools and insights to test and develop their novel business ideas. We support our partners in fostering internal entrepreneurship culture and creativity or in sourcing for innovative solution via external Open Innovation projects with students and startups. Together with the WHU Incubator, the WHU Entrepreneurship Center organizes startup roadshows and facilitates individual matching on demand. 

Ecosystem Building

WHU has had a large share in making Berlin one of the most prominent startup hubs worldwide. We are well connected to entrepreneurs, investors, incubators, accelerators and individuals who are part of the exceptional entrepreneurial network of WHU. The Entrepreneurship Center further aims at building future startup, corporate and university connections and thereby developing a vital entrepreneurial ecosystem around WHU and its locations in Vallendar, Düsseldorf and Berlin.

We are especially interested in building interdisciplinary startup teams and matching business students to students from technical and natural science research institutions. In the form of lectures, conferences and specific events at WHU, the Entrepreneurship Center provides opportunities for all actors of the ecosystem to meet and collaborate, thereby jointly shaping the future development of the startup scene in Germany and beyond.



WHU and Henkel intensify cooperation

The new cooperation between Henkel X, the digitalization department of Henkel, and WHU Entrepreneurship Center has a particular focus on strengthening female entrepreneurship. We not only want to encourage women to use their entrepreneurial potential, but also to equip them with the necessary know-how and useful networks. 

WHU Master in Entrepreneurship in the Süddeutsche Zeitung

In February, Süddeutsche Zeitung reported about entrepreneurship studies offered in Germany. Monika Hauck, managing director of the WHU Entrepreneurship Center, was interviewed in this context and spoke about the WHU Master in Entrepreneurship program and the diverse and highly sought-after career opportunities it offers to its graduates.

WHU Fashion Revolution Night

Shaping the Future of the Fashion Industry

WHU Entrepreneurship Center hosted the second Fashion Revolution event on the WHU campus Düsseldorf. The focus of the event was sustainability and innovation in shoe production and consumption. Startup and corporate presentations were followed by a lively panel discussion on material and technological innovation and changing business models in the fashion industry.

WHU Entrepreneurship Center Founder Series

To promote the entrepreneurship spirit among our students, partners and society at large, the WHU Entrepreneurship Center has launched the "WHU Founders Series", which are digital formats via which we share startup stories, advice and first-hand insights from WHU alumni.

Master in Entrepreneurship Sprint Module in Berlin

The new batch of Master in Entrepreneurship students started the semester with a Sprint2Berlin course where they worked on developing and testing their own new business ideas. An important part of the course was gaining up-to-date insights by visiting startups, investors and established corporations active in the Berlin startup scene.

Cooperation: WHU and METRO AG

METRO AG and the WHU Entrepreneurship Center held an official opening event to mark the beginning of a new cooperation. The goal of the partnership being to provide practical and scientific networking  in the areas of entrepreneurship and life-long learning.

Lessons Learned from Start-ups

Corporate representatives from a diverse set of German firms, from METRO AG to Viessmann Group, gathered together at an annual Entrepreneurship Roundtable event to discuss the best practise on how to harness the innovative power of and cooperate with startups. Specific focus was placed on the rising investors‘ interest in the food startup scene.

by Falco Peters

Sustainability and Innovation in the Textile Industry

WHU Entrepreneurship Center joined the efforts with a social enterprise Fashion Revolution and organized an event on the topic of innovative startups in the field of social and sustainable entrepreneurship. Academic and industry experts discussed the pressing issues in the fashion supply chains as well as the opportunities for new business creation and technology entrepreneurship.

Female Founder and Future Founder Scholarships

In order to promote entrepreneurial mindset and diversity among startup founders, WHU has launched six scholarships for Future Founders and Female Founders in its Master in Entrepreneurship Program. Each scholarship covers two semesters of tuition at WHU.

Innovation Project with Eprimo and Viessmann

Open Innovation at its best - in Spring Semester 2018, two German corporates active in the energy sector, Eprimo and Viessmann, joined efforts and cooperated on an open innovation project with WHU Master Students.

Germany's 1st Master of Science in Entrepreneurship

Entrepreneurship is deeply rooted in WHU’s history and the students' interest in starting their own business is growing rapidly. WHU therefore launched Germany's 1st Master of Science program in Entrepreneurship in September 2017.

Corporate Venturing & Learning from the Startup Nation Israel

At WHU Campus Düsseldorf, internationally renowned speakers, including senior Israeli diplomats, business executives and successful entrepreneurs, came together and discussed opportunities for corporate investments in startups.

Corporate Innovation from Silicon Valley to Rhine Valley

Together with reps of renowned German VCs and CVCs the US Ambassador John B. Emerson discussed pros and cons of corporate VC and shared his many years of experience at the WHU Entrepreneurship Roundtable.

Visual Thinking for Business MOOC

In recent years, visual skills have become vital in many different business areas such as marketing, business modeling, and new product development. This course provides valuable insights and tools for both startup founders and corporate managers.