Cutting-edge research –

Exploring the interaction between sport, business and society.

At the Center for Sports and Management we examine the social and economic effects of sport. We argue economically, think beyond disciplines and act out of passion. Read on to find out more about our commitment to research and our aim to break new ground.

The manifold interactions between sport, business and society are almost unexplored. Sport is much more than physical exercise and exciting entertainment. Sport has a high degree of social integration and is also an important economic factor - worldwide! At the heart of our research efforts is the development of a scientifically based set of methods for empirically recording and evaluating not only the economic effects but also the so-called "return to society" of sport.

Our research guidelines:

Interested in writing your thesis at the CSM?
  • Taking up current problems/questions
  • Of real stakeholder interest
  • Emotional reference
  • Easy to understand
  • Transferable findings
  • Plausibility
  • Emphasis on empirical research
  • Development of methodological competence
  • Networking with top international scientists
  • Independence despite close cooperation with interest groups
  • New territory in research and education
  • Consistent international orientation

Our research focus:

High quality and groundbreaking research in the fields of management, economics, and business administration is one of the key pillars of excellence at WHU. The school places particular emphasis on creating a stimulating environment for independent research in business and economics topics. The Center for Sports and Management pursues this mission by combining academic rigor with tangible, practical relevance in all its research activities. In detail, we try to accomplish excellence in research by targeting the following fields.

  • Determining the economic and social radiation effects (Return to Society) by elite sport, sport policies, development programs on cities, regions and countries
  • Developing sport specific measures for systematic comparison of macroeconomic and social impact of sport
  • dentifying and evaluating promising fields in the sports business from experimental study designs
  • Conducting interviews with experts on the development of international sport business by identifying consumer equitable business models
  • Analysis of personality characteristics and potentials of elite athletes for the determination of specific sports ability profiles for business
  • Identification of best practices in the areas of sourcing, recruitment, placement of top athletes as well as analysis of the development of young talent in the competitive high-performance sports

Research Cooperations –
Learn more about our partners in research.

The Center for Sports and Management cooperates with several prestigious institutions all over the world.

Since mid-2018, the Center for Sports and Management has been cooperating closely with the Laboratory for Innovation Science at Harvard (LISH) at Harvard University in Boston. As an "Affiliate Professor" of LISH, Professor Schmidt is currently pursuing a number of joint research projects with his colleagues in Boston. LISH is a Harvard-wide research program lead by faculty co-directors Karim Lakhani, Harvard Business School; Eva Guinan, Harvard Medical School; and David Parkes, Harvard School of Engineering and Applied Sciences; with support from the Institute for Quantitative Social Science.

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The National Center for Econometric Research (NCER) was founded in July 2006 in Brisbane, Australia. It is a research organisation dedicated to enhancing econometric research and to disseminating the outcomes to policymakers, business professionals, and the academic community. This research embraces all forms of econometrics, including the development of new methodologies, estimating quantitative models of economic and financial behaviour, assessing the effects of public policy and projecting the effects of alternative policy proposals. Prof. Dr. Benno Torgler leads the sportometrics program within NCER, which focuses on econometric analysis of data in sports. Prof. Dr. Sascha L. Schmidt is research fellow of the sportometrics program at NCER.

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Chairholder Prof. Dr. Sascha L. Schmidt cooperates closely with various professors at Harvard Business School (HBS) in Boston and is part of the Digital Initiative, which studies the digital transformation of the economy, and seeks to shape it by equipping leaders and engaging our community with cutting-edge research. As a think/do start-up at Harvard Business School, D/I brings together leading scholars and practitioners to explore the re-invention of business in a digital, networked, and media-rich environment. Together with his colleagues at HBS Prof. Schmidt published numerous Harvard Case Studies.

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Professor Schmidt is a research fellow of the Centre for the Eurasian Sport Industrya leading institution in the field of sport, engaging in the delivery of cutting-edge research, impact and education. Based in Shanghai, the centre operates across emlyon business school’s campuses, e.g. in Paris or Casablanca. Its particular expertise lies in European and Asian sport, as well as in the fields of experiences, talent, performance, digitalisation and globalisation.

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