Chair of Digital Marketing –

Our digital art is data smart.

About us

The Chair of Digital Marketing investigates questions concerning the Internet and digitalization of our everyday lives. Collaborating with leading companies in the digital sector, we strive to foster exchange between research and practice.

We provide expertise in the following areas:

  • Preference measurement for digital goods using methods like choice-based conjoint or discrete choice experiments with the goal to better understand what customers really want
  • Customer management and deriving actionable recommendations for better targeting
  • Online marketing for NGOs.

Are you a company looking to join forces for a new project, particularly on questions concerning the Internet? Are you a doctoral student who would like to work with a highly motivated team on scientifically exciting and managerially relevant problems? Please contact Professor Dr. Christian Schlereth directly here.

News and stories

Read the news from Digital Marketing –
Keep up with the latest events and activities.

New study shows how online and offline services often round up the actual amount of usage for billing purposes, thereby significantly increasing their revenues. Customers underestimate the influence of rounding up the invoice amount when choosing a service.

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On November 6th Felix Eggers, Professor for Marketing at the University of Groningen, visited us and gave an inspiring talk on "Digitalization and Consumer Preferences".

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Although building, increasing and maintaining a long-term oriented brand equity is key for companies, they often solely measure short-term oriented impact of their marketing activities on sales- or brand based metrics. In this paper, we review the theoretical background of long-term oriented brand...

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Professor Dr. Schlereth offers a keynote lecture on the potential of artificial intelligence for SMEs.

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The In Praxi - WHU Alumni Association awards one Bachelor and one Master thesis, that have the potential to impact both business and society at WHU's annual graduation ceremony.

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Professor Dr. Christian Schlereth directs course as part of new Master program at WHU.

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Our team

Professor Dr.
Christian Schlereth

Chairholder
+49 (0)261 6509 455
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Dörthe Barlach

Personal Assistant
+49 (0)261 6509 456
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Sven Beisecker

Research Assistant
+49 (0)261 6509 458
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Béatrice Martin

Research Assistant
+49 (0)261 6509 459
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Christina Reh

Research Assistant
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Simon Stolz

Research Assistant
+49-(0)-261-6509-457
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Sebastian Hein

External Doctoral Student
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Joséphine Kreische

External Doctoral Student
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Theses

Important information about theses.

The Chair of Digital Marketing offers a wide range of topics around digitalization and supervisory capacity for Bachelor and Master Theses - contact us for details. Part of the courses and theses requires the use of  XML editors. Licenses are kindly sponsored by Liquid Technologies with their software solution Liquid XML Studio. When writing your thesis, the following template is a helpful guide and contains additional information.

Download thesis template

Publications

Practical, relevant, and innovative –
Explore research and publications.

Have we caught your attention? Do you want to take a deeper look at pre-print versions of the publications listed below? Many of these can be downloaded via ResearchGate.

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Digital knowledge

Digital Marketing in motion –
Watch, listen, and learn more.

Research, interviews, and teaching.

Take a look at videos from the different areas the Chair is involved in: research, teaching, and interviews with key figures within the field of Digital Marketing, including student club WHU Inside Business.

View video playlist

Konrad-Adenauer-Stiftung

The Konrad-Adenauer-Stiftung awards scholarships to students and graduates with exceptional academic achievements and outstanding political or social commitment. Since 2016 Professor Dr. Christian Schlereth has held the position of liaison lecturer of the Konrad-Adenauer Foundation and supervises the Koblenz group of BSc, MSc, and Doctoral program scholarship students.

These scholarship students at WHU are part of a group that regularly participate in academic lectures, as well as cultural and social activities.

Are you looking for a financial scholarship? Do you have outstanding grades and course achievements? Are you involved in political, social, or cultural groups? Then you may be eligible for sponsorship by the foundation.

If you already have a KAS scholarship, contact:

christian.schlereth(at)whu.edu

+49 (0)261 6509 455

If you need support or further information, contact:

doerthe.barlach(at)whu.edu

+49 (0)261 6509 456

Application documents

Download application documents or request them via post:

Konrad-Adenauer- Stiftung e.V.
Rathausallee 12
53757 Sankt Augustin

zentrale(at)kas.de

Contact

Get in touch with us –
We look forward to hearing from you.

Dörthe Barlach

Personal Assistant
+49 (0)261 6509 456
doerthe.barlach(at)whu.edu

WHU – Otto Beisheim School of Management

Chair of Digital Marketing
Burgplatz 2
56179 Vallendar

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