Furniture for the broad masses at an affordable price: Following this idea, the founder of Ikea Ingvar Kamprad has built one of the largest furniture companies in the world.
Read more27
alumni
66th
FAZ ranking 2019
100 most influential economists
14,700+
downloads
textbook "Price Management"
28
corporate partners
Get to know our team –
Working together to inspire and achieve.
Heide Laxy
Personal Assistant
+49 (0)211 44709 441
Send email
Tetyana Kellerhoff, M.A.
Project Manager
+49 (0)211 44709 444
Send email
Sophie Biallowons, M.Sc.
Research Assistant
+49 (0)211 44709 445
Send email
Anna-Karina Schmitz, M.Sc.
Research Assistant
+49 (0)211 44709 763
Send email
Jann Vollmar, M.Sc.
Research Assistant
+49 (0)211 44709 442
Send email
Kai Köhli, M.Sc.
External Doctoral Student
Send email
Tawia Odoi, Dipl.-Kfm.
External Doctoral Student
Send email
Jürgen Pannek, Dipl.-Kfm.
External Doctoral Student
Send email
Jonas Schütz, M.Sc.
External Doctoral Student
Send email
Katharina Schmidt
Student, MSc 2021
Send email
Lucas Wegenaer
Student, BSc 2020
Send email
The alumni of the Chair of Marketing and Commerce –
Making an impact!
At the Chair of Marketing and Commerce, we inspire marketing –
In research, teaching, and business engagement.
Our research focuses on the fields of price and brand management as well as retail marketing and omnichannel business. We maintain the highest academic standards to provide practically relevant insights on the most pressing issues in marketing today.
We use various channels of business engagement, such as cooperation projects and publications in professional and scholarly journals, to facilitate an open exchange between practitioners and academia and encourage mutual inspiration. Professor Dr. Martin Fassnacht is also available as a speaker and as strategic advisor on request.
In our teaching, we aim to inspire and motivate our students by addressing the relevant questions in marketing today using state of the art, business-oriented teaching methods. Regular guest lectures and real life cases are central elements of our teaching. We offer classes in the areas of price management, retail marketing and omnichannel business.
Get inspired!
Research and business –
Balancing academic rigor and practical relevance.
Take a glance at what we are doing in the following fields:
Research
We strive to find scientifically-based and business-relevant answers to critically relevant issues of marketing.
Corporate world
We work closely with corporate partners with the aim of transferring know-how between the scientific and business worlds.
Quick links to our:
Textbook
Price Management
The most comprehensive and up-to-date pricing book reflecting the most recent state of science, including new developments in e-commerce, artificial intelligence, and deep learning.
Textbook
Price Management
The most comprehensive and up-to-date pricing book reflecting the most recent state of science, including new developments in e-commerce, artificial intelligence, and deep learning.
Read the news from our Chair –
Keep up with the latest events and activities.
During this weekend many retailers advertise with huge discounts and special offers. The US-inspired shopping day “Black Friday” has already established a firm foothold across online and traditional retail.
Read moreInternational price management is often considered as the most complex and critical issue in international marketing. On Wednesday, November 28th, we welcomed Björn Dahmen (Partner at Simon, Kucher & Partners) in our master course "B2C Price Management
Read moreToday we are delighted to host the first module of the Omnichannel Bootcamp at the WHU – Otto Beisheim School of Management. This program was designed in cooperation with the dfv Mediengruppe to meet the high demand for in-depth knowledge of the omnichannel business within retail and hospitality...
Read moreCurrent vacancies at the Chair of Marketing and Commerce
Any vacancies for academic and non-academic positions at the Chair of Marketing and Commerce will be advertised on the WHU careers page.
Stay inspired! Sign up for our quarterly newsletter and keep up to date with our research, teaching and business cooperations.
Get in touch with us –
We look forward to hearing from you.
Professor Dr. Martin Fassnacht
+49 (0)211 44709 441
Send email
LinkedIn
Facebook
Xing
WHU – Otto Beisheim School of Management
Erkrather Straße 224a
D-40233 Düsseldorf
Entrance 230
Download Campus Plan