Furniture for the broad masses at an affordable price: Following this idea, the founder of Ikea Ingvar Kamprad has built one of the largest furniture companies in the world.
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Key figures
27
alumni
66th
FAZ ranking 2019
100 most influential economists
14,700+
downloads
textbook "Price Management"
28
corporate partners
Our team
Get to know our team –
Working together to inspire and achieve.
Heide Laxy
Personal Assistant
+49 (0)211 44709 441
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Tetyana Kellerhoff, M.A.
Project Manager
+49 (0)211 44709 444
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Sophie Biallowons, M.Sc.
Research Assistant
+49 (0)211 44709 445
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Anna-Karina Schmitz, M.Sc.
Research Assistant
+49 (0)211 44709 763
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Jann Vollmar, M.Sc.
Research Assistant
+49 (0)211 44709 442
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Kai Köhli, M.Sc.
External Doctoral Student
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Tawia Odoi, Dipl.-Kfm.
External Doctoral Student
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Jürgen Pannek, Dipl.-Kfm.
External Doctoral Student
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Jonas Schütz, M.Sc.
External Doctoral Student
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Katharina Schmidt
Student, MSc 2021
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Lucas Wegenaer
Student, BSc 2020
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Alumni
The alumni of the Chair of Marketing and Commerce –
Making an impact!
As a doctoral student at the chair of Professor Fassnacht, I had the opportunity to work on a practice-oriented topic related to price management. I still benefit from this - as well as from the unique professional and private networks I was able to build up during my time at WHU.
Dr. Jochen Mahadevan, Director of Appliance Sales at Miele USA
The dissertation at the chair of Professor Fassnacht enabled me to study strategic questions related to commerce from a scientific perspective. Due to the high practical orientation of the chair, I can apply the acquired knowledge to many areas of my daily work at Bain & Company.
Dr. Christina Ellringmann, Partner at Bain & Company Germany
About us
At the Chair of Marketing and Commerce, we inspire marketing –
In research, teaching, and business engagement.
Our research focuses on the fields of price and brand management as well as retail marketing and omnichannel business. We maintain the highest academic standards to provide practically relevant insights on the most pressing issues in marketing today.
We use various channels of business engagement, such as cooperation projects and publications in professional and scholarly journals, to facilitate an open exchange between practitioners and academia and encourage mutual inspiration. Professor Dr. Martin Fassnacht is also available as a speaker and as strategic advisor on request.
In our teaching, we aim to inspire and motivate our students by addressing the relevant questions in marketing today using state of the art, business-oriented teaching methods. Regular guest lectures and real life cases are central elements of our teaching. We offer classes in the areas of price management, retail marketing and omnichannel business.
Get inspired!
Research and business
Research and business –
Balancing academic rigor and practical relevance.
Take a glance at what we are doing in the following fields:
Research
We strive to find scientifically-based and business-relevant answers to critically relevant issues of marketing.
Corporate world
We work closely with corporate partners with the aim of transferring know-how between the scientific and business worlds.
Quick links to our:
Textbook
Price Management
The most comprehensive and up-to-date pricing book reflecting the most recent state of science, including new developments in e-commerce, artificial intelligence, and deep learning.
Textbook
Price Management
The most comprehensive and up-to-date pricing book reflecting the most recent state of science, including new developments in e-commerce, artificial intelligence, and deep learning.
News
Read the news from our Chair –
Keep up with the latest events and activities.
During this weekend many retailers advertise with huge discounts and special offers. The US-inspired shopping day “Black Friday” has already established a firm foothold across online and traditional retail.
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International price management is often considered as the most complex and critical issue in international marketing. On Wednesday, November 28th, we welcomed Björn Dahmen (Partner at Simon, Kucher & Partners) in our master course "B2C Price Management
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Today we are delighted to host the first module of the Omnichannel Bootcamp at the WHU – Otto Beisheim School of Management. This program was designed in cooperation with the dfv Mediengruppe to meet the high demand for in-depth knowledge of the omnichannel business within retail and hospitality...
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Jobs
Current vacancies at the Chair of Marketing and Commerce
Any vacancies for academic and non-academic positions at the Chair of Marketing and Commerce will be advertised on the WHU careers page.
Newsletter subscription
Stay inspired! Sign up for our quarterly newsletter and keep up to date with our research, teaching and business cooperations.
Get in touch
Get in touch with us –
We look forward to hearing from you.
Professor Dr. Martin Fassnacht
+49 (0)211 44709 441
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WHU – Otto Beisheim School of Management
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