January is the number one month for the new health-related resolutions and vegan diets are on the rise. To keep up with consumers' food choices, discount chains like Aldi are stocking an increasing number of vegan options.
Read more
Key figures
27
alumni
66th
FAZ ranking 2019
100 most influential economists
16,100+
downloads
textbook "Price Management"
29
corporate partners
Our team
Get to know our team –
Working together to inspire and achieve.
Professor Dr.
Martin Fassnacht
Chairholder
+49 (0)211 44709 441
Send email
Learn more
Heide Laxy
Personal Assistant
+49 (0)211 44709 441
Send email
Tetyana Kellerhoff, M.A.
Project Manager
+49 (0)211 44709 444
Send email
Sophie Biallowons, M.Sc.
Research Assistant
+49 (0)211 44709 445
Send email
Anna-Karina Schmitz, M.Sc.
Research Assistant
+49 (0)211 44709 763
Send email
Jann Vollmar, M.Sc.
Research Assistant
+49 (0)211 44709 442
Send email
Kai Köhli, M.Sc.
External Doctoral Student
Send email
Tawia Odoi, Dipl.-Kfm.
External Doctoral Student
Send email
Jürgen Pannek, Dipl.-Kfm.
External Doctoral Student
Send email
Jonas Schütz, M.Sc.
External Doctoral Student
Send email
Katharina Schmidt
Student, MSc 2021
Send email
Lucas Wegenaer
Student, BSc 2020
Send email
Alumni
The alumni of the Chair of Marketing and Commerce –
Making an impact!
As a doctoral student at the chair of Professor Fassnacht, I had the opportunity to work on a practice-oriented topic related to price management. I still benefit from this - as well as from the unique professional and private networks I was able to build up during my time at WHU.
Dr. Jochen Mahadevan, Director of Appliance Sales at Miele USA
The dissertation at the chair of Professor Fassnacht enabled me to study strategic questions related to commerce from a scientific perspective. Due to the high practical orientation of the chair, I can apply the acquired knowledge to many areas of my daily work at Bain & Company.
Dr. Christina Ellringmann, Partner at Bain & Company Germany
The environment at the chair of Professor Fassnacht is highly dynamic, intellectually stimulating and exceptionally professional. The people you are working with help you to grow and unlock your full potential.
Dr. Henning Mohr, Head of E-Commerce Germany at Henkel Laundry & Home Care
About us
At the Chair of Marketing and Commerce, we inspire marketing –
In research, teaching, and business engagement.
Our research focuses on the fields of price and brand management as well as retail marketing and omnichannel business. We maintain the highest academic standards to provide practically relevant insights on the most pressing issues in marketing today.
We use various channels of business engagement, such as cooperation projects and publications in professional and scholarly journals, to facilitate an open exchange between practitioners and academia and encourage mutual inspiration. Professor Dr. Martin Fassnacht is also available as a speaker and as strategic advisor on request.
In our teaching, we aim to inspire and motivate our students by addressing the relevant questions in marketing today using state of the art, business-oriented teaching methods. Regular guest lectures and real life cases are central elements of our teaching. We offer classes in the areas of price management, retail marketing and omnichannel business.
Get inspired!
Research and business
Research and business –
Balancing academic rigor and practical relevance.
Take a glance at what we are doing in the following fields:
Research
We strive to find scientifically-based and business-relevant answers to critically relevant issues of marketing.
Corporate world
We work closely with corporate partners with the aim of transferring know-how between the scientific and business worlds.
Quick links to our:
Textbook
Price Management
The most comprehensive and up-to-date pricing book reflecting the most recent state of science, including new developments in e-commerce, artificial intelligence, and deep learning.
Textbook
Price Management
The most comprehensive and up-to-date pricing book reflecting the most recent state of science, including new developments in e-commerce, artificial intelligence, and deep learning.
News
Read the news from our Chair –
Keep up with the latest events and activities.
The German discount supermarket chains have consistently expanded their product range in the past years. But how does Gaming fit into this development?
Read more
On Saturday, January 11, our Part-Time MBA students welcomed Dr. Henning Mohr (Head of eCommerce Germany at Henkel Laundry & Home Care), who held a guest lecture in the Marketing Course of Prof. Dr. Martin Fassnacht.
Read more
The launch of a new or improved model of a product is part of the business for manufacturers of home appliances or electronics. But how should companies communicate the upcoming model change?
Read more
Jobs
Current vacancies at the Chair of Marketing and Commerce
Any vacancies for academic and non-academic positions at the Chair of Marketing and Commerce will be advertised on the WHU careers page.
Newsletter subscription
Stay inspired! Sign up for our quarterly newsletter and keep up to date with our research, teaching and business cooperations.
Get in touch
Get in touch with us –
We look forward to hearing from you.
Professor Dr. Martin Fassnacht
+49 (0)211 44709 441
Send email
LinkedIn
Facebook
Xing
WHU – Otto Beisheim School of Management
Erkrather Straße 224a
D-40233 Düsseldorf
Entrance 230
Download Campus Plan
