Chair of Services Marketing –

Contemporary marketing management of services.

About us

As modern societies continue to emerge as service economies, the effectiveness and efficiency of services are of central relevance to consumers, corporations, the media and public policy makers alike. Our team concentrates on current and managerially-relevant questions regarding the contemporary marketing management of services. We deploy various quantitative and qualitative empirical research methods to generate stimulating insights for the scientific community, management practice, as well as for management education.

Our team

Professor Dr.
Tillmann Wagner

Chairholder
+49 (0)261 6509 790
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CV & Publications

Katharina Weiss

Personal Assistant
+49 (0)261 6509 771
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Maximilian Lex

Research Assistant
+49 (0)261 6509 792
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Rebekka Saak

Research Assistant
+49 (0)261 6509 793
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Jasper Philipp Rollmann

External Doctoral Student
+49 (0)261 6509 791
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Cord-Christian Troebs

External Doctoral Student
+49 (0)261 6509 791
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Our research

Our publications –
A selection of journal articles and cases.

Linzmajer, Marc, Simon Brach, Gianfranco Walsh, and Tillmann Wagner (2019), “Customer Ethnic Bias in Service Encounters,” Journal of Service Research, (forthcoming).

Wagner, Tillmann, Daniel Korschun, and Cord-Christian Troebs (2019), “Deconstructing Corporate Hypocrisy: A Delineation of Its Behavioral, Moral, and Attributional Facets,” Journal of Business Research, (forthcoming).

Wagner, Tillmann, Richard J. Lutz, and Barton A. Weitz (2009). Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions, Journal of Marketing, 73(6), 77-91 (Best Published Paper Award 2009, Oxford University Centre for Corporate Reputation).

Wagner, Tillmann, Thorsten Hennig-Thurau, and Thomas Rudolph (2009). Does Customer Demotion Jeopardize Loyalty?, Journal of Marketing, 73(3), 69-85.

Get in touch

Get in touch with us –
We look forward to hearing from you.

Professor Dr. Tillmann Wagner

Chairholder

 +49 (0)261 6509 790
tillmann.wagner(at)whu.edu