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Chair of Strategy and Marketing –

We inspire business!

Key figures

28
alumni

66th
FAZ ranking 2019
100 most influential economists

16,100+
downloads
textbook "Price Management"

29
corporate partners

Our team

Get to know our team –
Working together to inspire and achieve.

Professor Dr.
Martin Fassnacht

Chairholder
+49 (0)211 44709 441
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Heide Laxy

Personal Assistant
+49 (0)211 44709 441
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Tetyana Kellerhoff, M.A.

Project Manager
+49 (0)211 44709 444
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Sophie Biallowons, M.Sc.

Research Assistant
+49 (0)211 44709 445
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Anna-Karina Schmitz, M.Sc.

Research Assistant
+49 (0)211 44709 763
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Jann Vollmar, M.Sc.

Research Assistant
+49 (0)211 44709 442
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Dominic Bergers, M.Sc.

External Doctoral Student
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Kai Köhli, M.Sc.

External Doctoral Student
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Tawia Odoi, Dipl.-Kfm.

External Doctoral Student
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Jürgen Pannek, Dipl.-Kfm.

External Doctoral Student
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Jonas Schütz, M.Sc.

External Doctoral Student
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Katharina Schmidt

Student, MSc 2021
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Lucas Wegenaer

Student, BSc 2020
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Jobs

Current vacancies at the Chair of Strategy and Marketing

Apply now as a Doctoral Student / Research Assistant (m/f/d) with focus on Omnichannel Business.

Check out our current vacancies

Alumni

The alumni of the Chair of Marketing and Commerce –
Making an impact!

About us

At the Chair of Strategy and Marketing, we inspire business–
In research, teaching, and business engagement.

Our research focuses on the fields of price and brand management as well as retail marketing and omnichannel business. We maintain the highest academic standards to provide practically relevant insights on the most pressing issues in marketing today. 

We use various channels of business engagement, such as cooperation projects and publications in professional and scholarly journals, to facilitate an open exchange between practitioners and academia and encourage mutual inspiration. Professor Dr. Martin Fassnacht is also available as a speaker and as strategic advisor on request.

In our teaching, we aim to inspire and motivate our students by addressing the relevant questions in marketing today using state of the art, business-oriented teaching methods. Regular guest lectures and real life cases are central elements of our teaching. We offer classes in the areas of price management, retail marketing and omnichannel business.

Get inspired!

Research and business

Research and business –
Balancing academic rigor and practical relevance.

Take a glance at what we are doing in the following fields:

Research

We strive to find scientifically-based and business-relevant answers to critically relevant issues of marketing.

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Corporate world

We work closely with corporate partners with the aim of transferring know-how between the scientific and business worlds.

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Quick links to our: 

Textbook

Price Management

The most comprehensive and up-to-date pricing book reflecting the most recent state of science, including new developments in e-commerce, artificial intelligence, and deep learning.

LEARN MORE

Textbook

Price Management

The most comprehensive and up-to-date pricing book reflecting the most recent state of science, including new developments in e-commerce, artificial intelligence, and deep learning.

LEARN MORE

News

Read the news from our Chair –
Keep up with the latest events and activities.

The article "Premiumization as a profit growth strategy. A framework of strategic options.", authored by Martin Fassnacht and Anna-Karina Schmitz was published in the latest issue of Marketing Review St. Gallen (03/2020, pages 60-68).

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On May 20, 2020, Mrs. Anna-Karina Schmitz successfully completed her PhD project with the title “Essays on Premiumization and Vertical Line Extension” and was awarded the academic degree Doctor Rerum Politicarum (Dr. rer. pol.).

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Apple is looking into relocating a significant portion of its production from China to India. The development comes as the coronavirus outbreak disrupted supply lines for tech companies.

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In his webinar, Prof. Dr. Martin Fassnacht talked about how consumers are changing their buying behavior due to the Corona crisis and outlined the strategic implications for B2C businesses.

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Newsletter subscription

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Get in touch

Get in touch with us –
We look forward to hearing from you.

Professor Dr. Martin Fassnacht

+49 (0)211 44709 441
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