For the seventh consecutive year, the IMC led a delegation of WHU students to China with the Management Abroad Courses which are designed to give an insight into the practical work of international as well as domestic corporations in Asia. Once again, the opportunity to experience China and learn more about major management topics in Shanghai and the Pearl River Delta was well received.
Assistant Professor Marko Reimer and Fabian Hofmann conducted their Management Abroad Course in the Pearl River Delta. 32 students spent ten days in Guangzhou and three days in Hong Kong where they visited the production sites of companies like Trolli (sweets), The Cable Assembler, MTU (Aero Engine Maintenance), Herrenknecht (mechanized tunnelling technology), Vabella (diversified holding of production companies), Deutsche Bank, Adidas (global sourcing competence center) and PricewaterhouseCoopers. The group also met with representatives from the German Chamber of Foreign Trade in Guangzhou, Sun Yat-sen University (Guangzhou) and the German Consulate General in Hong Kong.
Professor Utz Schäffer and Benedikt Brill led their Management Abroad Course, which also consisted of 32 students, to Shanghai. Visits to Volkswagen and VW transmission, Hansgrohe (sanitary fittings), Bayer, BASF, McKinsey, Procter & Gamble, Kuehne+Nagel, Henkel, Kuka (flexible manufacturing systems) and Metro in Shanghai were on the agenda. The students also explored the cities of Nanjing, Hangzhou as well as the not so well known parts of Shanghai, met with WHU alumni and – together with Chinese students from Tongji University – worked on a case study about vertical integration in the food industry.