This course covers the central topics and theories of business administration. It provides a basic understanding of the fundamental principles and management-specific skills within the discipline enabling students to develop basic economic expertise. Furthermore, the global business environment is taken into consideration. Students learn effective teamwork and responsible leadership, and are introduced to the critical thinking and problem-solving skills required by different corporate functions. Finally, we look at the roles of strategy, innovation, and organization in corporate development.
The course is taught by various WHU faculty members who contribute expertise from their respective fields. Professor Schäffer introduces the fundamentals of strategic management and corporate governance, supported by interactive discussions.