Gastvorträge

Der rege Austausch zwischen Vertretern aus Wissenschaft und Praxis bildet die  Grundlage für eine Erfolg versprechende Ausbildung unserer Studierenden. Das  Bestreben unseres Lehrstuhls ist es, wissenschaftlich fundiert managementrelevante Fragestellungen zu bearbeiten und diese Prinzipien gleichermaßen in unsere Lehre einzubinden.

Gastvorträge stellen bei der Umsetzung dieses Bestrebens einen wichtigen Beitrag dar, so dass wir in allen Degree-Programmen eine möglichst enge Verzahnung von Praxisnähe und akademischer Lehre anstreben.

Aktuelle Gastvorträge

Frau Catharina Christe

Marketing Director, Parfums Christian Dior (LVMH)

Titel: „Leading a luxury beauty brand in a disruptive environment"
Vorlesung: Luxus Brand Management, EMBA
Datum: Samstag, 11.05.2019

Herr Christoph Wellendorff

Managing Partner, Wellendorff

Titel: „Wellendorff Jewellery"
Vorlesung: Luxus Brand Management, EMBA
Datum: Samstag, 11.05.2019

Herr Jens-Martin Schwärzler

Executive Vice President, Henkel Beauty Care

Titel: „Reinventing Innovation & Marketing"
Vorlesung: Marketing, Part-Time MBA
Datum: Samstag, 13.04.2019

Frau Annabelle Beckmann
Associate, A.T. Kearney

Herr Vincent Rodewyk
Associate, A.T. Kearney

Titel: „Digital in the Luxury Industry – Key Drivers and Implications"
Vorlesung: Luxury Brand Management, MSc
Datum: Donnerstag, 04.04.2019

Herr Julian Pfitzner

Director Marketing and Product Management, Hapag-Lloyd Cruises

Titel: „Doing Marketing for EUROPA 2, the World's Best, Ultra-Luxury Cruise Vessel"
Vorlesung: Lucury Brand Management, MSc
Datum: Montag, 25.03.2019


Herr Falk Bielesch

Founder & Managing Director, Esome

Titel: „Social media - more than a niche
Vorlesung: Marketing Core Course, Part-Time MBA
Datum: Samstag, 26.01.2019

Herr Florian Frohnhöfer
Director Pricing, adidas

Herr Anthony Stylianou
Senior Manager Pricing, adidas

Titel: „Value Based Pricing"
Vorlesung: Price Management, Full-Time MBA
Datum: Samstag, 23.01.2019

Herr Jan Wellnitz

e-Category Manager, L'Oréal Deutschland

Titel: „Orchestrating a successful omnichannel strategy in a selective distribution channel

Vorlesung: Omnichannel Retail Marketing for Consumer Goods, BSc
Datum: Dienstag, 25.09.2018

Herr Felix Brecht
Senior Manager Brand Finance - Pricing, adidas

Herr Andrea Mezzato
Assistant Manager Pricing – Value Based Pricing, adidas

Titel: „Value Based Pricing"
Vorlesung: Price Management, Part-Time MBA
Datum: Mittwoch, 21.07.2018

Herr Dirk Fetzer

Head of Product Management Mercedes-Benz S-Class, S-Coupé, S-Cabriolet and Mercedes-Maybach

Titel: „Mercedes-Mabyach – a luxury brand on the move”
Vorlesung: Luxury Brand Management, MBA Guanghua School of Management
Datum: Mittwoch, 18.07.2018

Herr Dr. Frank Müller

Founder and CEO of The Bridge to Luxury – Consulting for Luxury Brands

Titel: „Balancing tradition and innovation in industrial luxury – Asian opportunities"
Vorlesung: Luxury Brand Management, MBA Guanghua School of Management
Datum: Montag, 16.07.2018

Herr Falk Bielesch

Managing Director, Esome

Titel: „Social media - more than a niche
Vorlesung: Marketing Core Course, MBA
Datum: Montag, 18.06.2018

Frau Catharina Christe

Marketing Director, Parfums Christian Dior

Titel: „DIO(R)EVOLUTION – Managing a luxury brand in a disruptive Environment”
Vorlesung: Luxury Brand Management, EMBA
Datum: Samstag, 26.05.2018

Herr Julian Pfitzner

Director Product Management Europa 2 and Director Marketing, Hapag Lloyd Cruises

Titel: „Doing marketing for EUROPA 2, the world’s best, ultra-luxury cruise vessel
Vorlesung: Luxury Brand Management, MSc
Datum: Montag, 09. April 2018

Herr André May

Chief Multichannel Officer, GLOBUS SB-Warenhaus Holding GmbH & Co. KG

Titel: „Retail communication transformation from traditional mass communication towards personalized customer dialogue“ Vorlesung: Omnichannel Retail Marketing for Consumer Goods, BSc
Datum: Mittwoch, 07. Februar 2018

Herr Felix Brecht

Senior Manager Brand Finance - Pricing, adidas

Titel: Value Based Pricing – to bring the consumer into the focus of our pricing decisions 
Vorlesung: Price Management, Full-Time MBA
Datum: Dienstag, 16. Januar 2018

Herr Stefan Heidrich

General Manager Maybelline New York, L'Oréal Deutschland GmbH

Titel: “Digital marketing and cosmetics advertising delivered through social media and search engines” 
Vorlesung: Marketing, Full-Time MBA
Datum: Samstag, 09. Dezember 2017

Herr Frank Frohmann

Business Coach Expert Projects, Evonik

Titel: “Pricing excellence in B2C companies - from basic rules to pricing innovation” 
Vorlesung: B2C Price Management, MSc
Datum: Montag, 04. Dezember 2017

Herr Björn Dahmen

Partner, Global Consumer & Retail Practice, Simon-Kucher & Partner

Titel: "International Price Management
Vorlesung: B2C Price Management, MSc
Datum: Montag, 20. November 2017

Herr Mustafa Aslandag

General Manager & Co-Founder, What's Beef?!

Titel: "Digital Transformation in the Retail and Food Service Industry
Vorlesung: Marketing, Full-Time MBA
Datum: Donnerstag, 26. Oktober 2017

Herr Dr. Nils O. Ommen

Senior Innovation Manager, OBI

Titel: "OBI Gartenplaner – a X-Channel approach in the development from single product to solution provider”
Vorlesung: Omnichannel Retail Marketing, BSc
Datum: Montag, 16. Oktober 2017

Frau Dr. Christina Ellringmann

Partnerin, Bain & Company Deutschland

Titel: „Omnichannel – why it matters and what it takes“
Vorlesung: Omnichannel Retail Marketing, BSc
Datum: Donnerstag, 12. Oktober 2017

Herr André May

Chief Multichannel Officer, GLOBUS SB-Warenhaus Holding GmbH & Co. KG

Titel: „Retail communication transformation from traditional mass communication towards personalized customer dialogue“ Vorlesung: Omnichannel Retail Marketing, BSc
Datum: Freitag, 15. September 2017

Herr Frank Frohmann 

Business Coach Expert Projects, Evonik Germany

Titel: "Pricing Excellence - From basic rules to pricing innovation: cross-industry examples
Vorlesung: Price Management, Part-Time MBA
Datum: Samstag, 22.07.2017

Herr Jochen Bittermann

CEO, BBDO Germany

Titel: "Advertising in a digital world
Vorlesung: Introduction to Marketing, Full-Time MBA
Datum: Mittwoch, 26.04.2017

Frau Cecilia Floridi

Managing Director, DataLab

Titel: "Big Data: How to get valuable insights from my customer data?
Vorlesung: Omnichannel Retail Marketing, BSc
Datum: Mittwoch, 15.02.2017

Frau Susanne Cornelius

Steering Unit Head of the Global AC Steering Units Stationery & Crafting, Household & Repair and General Home Improvement, Henkel AG & Co. KGaA

Titel: "Translating consumer insights into relevant product offers
Vorlesung: Introduction to Marketing, Part-Time MBA
Datum: Samstag, 03.12.2016

Herr Stefan Heidrich

General Manager Maybelline / Essie Germany, L‘Oréal

Titel: "Business to Consumer Price Management”
Vorlesung: B2C Price Management, MSc
Datum: Montag, 28.11.2016

Herr Björn Dahmen

Partner im Consumer & Retail Competence Center, Simon-Kucher & Partners

Titel: "International Price Management - Or: Why price differentiation sometimes is so difficult"
Vorlesung: B2C Price Management, MSc
Datum: Montag, 21.11.2016

Herr Jens von Wedel

Principal Oliver Wyman

Titel:"Category Management Effectiveness Diagnose bei einem europäischen Non-Food-Händler"

Vorlesung: Retail Marketing, BSc

Datum: Dienstag, 18.10.2016

Frau Cecilia Floridi

Geschäftsführerin DataLab. GmbH

Titel:“Big Data: How to get valuable insights from my customer data?”

Vorlesung: Retail Marketing, BSc

Datum: Mittwoch, 12.10.2016

Herr Martin Laue

General Manager real,- SB-Warenhaus GmbH

Titel: "real,- Strategy"

Vorlesung: Retail Marketing, BSc

Datum: Mittwoch, 12.10.2016

Herr Dr. Marco Vietor

Mitgründer von audibene

Titel: "audibene – Scaling a sustainable business"

Vorlesung: Marketing, Full-time MBA

Datum: Donnerstag, 04.08.2016

Herr Thomas Borst

Managing Director Sales and Marketing der ebm-papst Gruppe

Titel: "Marketing bei ebm-papst"

Vorlesung: Marketing, Full-time MBA

Datum: Mittwoch, 13.07.2016

Frau Dr. Evelyn Friedel

Senior Manager Strategic Pricing, COO – Strategic Sales Management, PAUL HARTMANN AG

Titel: "Higher Profits through Strategic Pricing"

Vorlesung: Brand & Price Management, Part-time MBA

Datum: Sonntag, 03.07.2016

Frau Susanne Cornelius

Corporate Vice President, Consumer Adhesives bei Henkel AG & Co. KGaA

Titel: "How Brand Management helps to escape the commodity trap"

Vorlesung: Brand & Price Management, Part-time MBA

Datum: Samstag, 02.07.2016

Herr Dr. Daniel Bornemann

Partner bei Simon-Kucher & Partners’ Technology & Industrials Competence Center

Titel: "Price Management in B2B markets"

Vorlesung: Brand & Price Management, Part-time MBA

Datum: Samstag, 18.06.2016

Herr Stefan Heidrich

General Manager von Maybelline | Essie Germany, L'Oréal

Titel: "Business to Consumer Price Management"

Vorlesung: Brand & Price Management, Part-time MBA

Datum: Samstag, 21.05.2016

Herr Hansjörg Blase

Co-Founder und Marketing Director von "esome advertising"

Titel: "Social Advertising

Vorlesung: Marketing, Part-time MBA

Datum: Samstag, 16.04.2016

Herr Karsten Kloebbe

Senior Category Manager der Consumer Goods Abteilung von L’Oréal

Titel: "Category Management

Vorlesung: Retail Marketing, BSc

Datum: Mittwoch, 24.02.2016

Herr Patrick Müller-Sarmiento

Member of the Executive Board von real

Titel: "Pricing for retailers”

Vorlesung: B2C Price Management, MSc

Datum: Freitag, 29.01.2016

Herr Patrick Müller-Sarmiento

Member of the Executive Board von real

Titel: "The new strategy of real”

Vorlesung: Retail Marketing, BSc

Datum: Mittwoch, 27.01.2016

Herr Dr. Georg Wübker

Partner und Global Head of the Competence Center Banking & Financial Services von Simon-Kucher & Partners 

Titel: "Bundling: A smart strategy for TopLine Power®”

Vorlesung: Price Management, MBA

Datum: Dienstag, 26.01.2016

Herr Björn Dahmen

Partner (Consumer & Retail Competence Center) von Simon-Kucher & Partners 

Titel: "International Price Management - Or: Why price differentiation sometimes is so difficult"

Vorlesung: B2C Price Management, MSc 

Datum: Freitag, 22.01.2016

Herr Constantin Buschmann

Head of Sales von Brabus

Titel: "Brabus - The company"

Vorlesung: Luxury Brand Management, MSc

Datum: Dienstag, 06.10.2015

Herr Joachim Bader

Vice President Continental Europe von SapientNitro

Frau Dr. Eva Schuckmann

Manager Business Consulting von SapientNitro

Titel: "Luxury goes Digital – Creating digital Experiences for Luxury Brands"

Vorlesung: Luxury Brand Management, MSc

Datum: Dienstag, 06.10.2015

Herr Robert Ermich

CEO and Founder von Deinhandy.de

Titel: "Brand Development – how to build and place your brand"

Vorlesung: Brand Management, Full-time MBA

Datum: Mittwoch, 30.09.2015

Herr Göran Tamm

Marketing Director Jaguar Land Rover Deutschland

Titel: "Strategic Brand Development Jaguar and Land Rover"

Vorlesung: Brand Management , Full-time MBA

Datum: Dienstag, 22.09.2015

Herr Frank Germann

Assistenzprofessor, Mendoza College of Business, University of Notre Dame, Indiana/USA

Titel: "Performance Brand Placebos: How Brands Improve Performance and Consumers Take the Credit"
Datum: Donnerstag, 23.07.2015

Herr Hendrik Grothe

Director and Head of Marketing Germany & Austria, UBS Germany AG

Titel: "Marketing Transition - how digitalization informs the marketing strategy of UBS Wealth Management"
Vorlesung: Marketing, Full-time MBA
Datum: Dienstag, 14.07.2015

Herr Dr. Henning Mohr

Corporate Manager Group Strategy Unit / CEO Office, Henkel AG & Co. KGaA

Titel: "Excellence in Strategy Development"
Vorlesung: Marketing, Full-time MBA
Datum: Dienstag, 07.07.2015

Frau Dr. Evelyn Friedel

Senior Manager Strategic Pricing, COO - Strategic Sales Management, PAUL HARTMANN AG

Titel: "Higher Profits through Strategic Pricing"
Vorlesung: Price Management, Full-time MBA
Datum: Freitag, 06.02.2015

Herr Dr. Georg Wuebker

Partner and Head of Competence Center Banking & Financial Services, Simon-Kucher & Partners

Titel: “Bundling – A Powerful Strategy for Smart Profit Growth“
Vorlesung: Price Management, Full-time MBA
Datum: Donnerstag, 15.01.2015

Herr Dr. Florian Baumgartner

Director Movies & Music, amazon.de GmbH

Titel: “Customer Loyalty Programs - Amazon Prime“
Vorlesung: Retail Marketing, BSc
Datum: Dienstag, 02.12.2014

Herr Dr. Johann Thieme

Senior Consultant, Simon-Kucher & Partners

Titel: "Bundling – A powerful strategy for smart profit growth“
Vorlesung: Brand and Price Management, Part-time MBA
Datum: Sonntag, 28.09.2014

Herr Stefan Heidrich

Marketing Director, Garnier Western Europe (L'Oreal Deutschland GmbH)

Titel: „Garnier - Long Term Brand Management: From an innovative product launch to the creation of a new market segment“
Vorlesung: Brand and Price Management, Part-time MBA
Datum: Samstag, 27.09.2014

Frau Julia Savas

Marketing Manager International, Capri-Sun, Rudolf Wild GmbH & Co. KG

Titel: "Be as global as possible, but as local as necessary.”
Vorlesung: International Marketing, BSc
Datum: Mittwoch, 01.10.2014

Frau Carina Hauswald
Managing Director, globeone

Frau Hanna Luisa Rohloff
Consultant, globeone

Titel: "What German brands might learn from emerging market brands from China"
Vorlesung: International Marketing, BSc
Datum: Dienstag, 23.09.2014

Frau Katrin Hermann

Managing Director Vichy, L´Oréal

Titel: "Innovation at L´Oréal from concept to launch"
Vorlesung: International Marketing, BSc
Datum: Dienstag, 16.09.2014

Feedback der Studenten

"Mr. Heidrich’s presentation on “Long Term Brand Management” provided us with a deep insight into multiple key issues regarding the long term sustainability of a brand and it’s product series. From innovation thru discriminative pricing on different markets, we obtained first-hand and holistic experience on the challenges to overcome during the introduction, growth, maturity and decline of multiple products within an brand that targets a certain segment. We really appreciated the great time and comprehensive insights obtained on brand and product management."

For the PTMBA Class of 2015, 
Khatereh Tadj and Antonio Suels
 

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