Case Studies

Cases are outstanding vehicles for teaching and training. They put case users into the shoes of a decision maker who faces a particular business challenge. As such, cases allow a teacher or trainer to give learning groups the experience of working on real-life challenges inside the classroom. Participants enjoy working with cases because they usually lead to vigorous in-class discussions. The fact that cases are specific and concrete makes the content sticky: We all remember certain cases for a very long time, if not forever. 

Cases are also bridges. They bridge the gap between the clear structure of conceptual models and frameworks on the one hand and the complexity and detailof the real world on the other hand. However, to serve as a bridge, the case Story as such must be an interesting piece to read from a journalistic standpoint. In addition, to serve as effective teaching material, the case must offer trainers andteachers some background of a conceptual and pedagogical nature.

The Chair of International Business & Supply Management has published the following case studies:

AUTOALUMINIUM, INC. S.A.: Improving Effectiveness and Efficiency in the Procurement of Investment Goods, 2014, 20 pages, Ref.-No. 614-007-1
Optimizing Cost in a Complex Supply Chain - Material Cost Drivers at Daimler AG, 2014, 21 pages, Ref.-No. 614-005-1
Henkel's Journey to Purchasing Excellence - Escape from an Adverse Sourcing Situation, 2014, 30 pages, Ref.-No. 614-006-1
Volvo's and Mack's Australia Integration; the Best of Two Worlds, 2010, 13 pages, Ref.-No. 310-252-1
Blue Ocean Strategy at Henkel, 2009, 12 pages, Ref.-No. 309-092-1
Dawn of a New Era – Beiersdorf’s Growth Options in China, 2009, 17 pages, Ref.-No. 509-09-1
A New Chapter for AbeBooks – Escaping a Saturated Market, 2008, 13 pages, Ref.-No. 309-052-1
HTS – Catching the Dragon with Premium Service, 2008, 22 pages, Ref.-No. 309-053-1
Renault Riding New Waves – The Dacia Logan: Turning around Sales, not Cars, 2008, 21 pages, Ref.-No. 309-054-1
GameGoods – The Cash is Real: Internationalization Opportunities in the Virtual Goods Industry, 2008, 22 pages, Ref.-No. 309-055-1
Protecting the High Ground – The Repositioning of Lindt & Sprüngli’s Premium Chocolate Brand in Germany, 2008, 15 pages, Ref.-No. 309-056-1
Vodafone Redefining Mobile Communication – Pushing ahead Fixed Mobile Covergence, 2008, 15 pages, Ref.-No. 309-057-1
SIDESTEP – RUNNERS POINT Stepping Ahead, 2008, 17 pages, Ref.-No. 309-058-1
EBIT and Ethics: Corporate Social Responsibility at Merck Ltd, Thailand, 2008, 23 pages, Ref.-No. 708-010-1
The Merck Excellence Check: Maintaining Business Success at Merck Ltd, Thailand, 2008, 19 pages, Ref.-No. 608-005-1
Borussia Mönchengladbach: How to Create Marketing Opportunities Through Broadband Internet in Professional Football, 2008, 19 pages, Ref.-No. 508-006-1
Anja Gockel London Goes East - An Internationalization Strategy for a High-End Fashion Brand, 2008, 20 pages, Ref.-No. 308-312-1
Netviewer - Unlimited Growth?, 2007, 16 pages, Ref.-No. 807-030-1
METRO Cash & Carry - Entering the Ukraine, 2007, 17 pages, Ref.-No. 607-002-8
ABB: Can a Swiss Multinational be Neutral in its Group Structure?, 2007, 13 pages, Ref.-No. 307-137-1
BASF Coatings: Production Going East, 2007, 15 pages, Ref.-No. 307-340-1
BP Alternative Energy International Ltd.: The Birth of BP Wind Energy, 2007, 18 pages, Ref.-No. 307-339-1
CDP Bharat Forge: Forging a German-Indian Enterprise, 2007, 19 pages, Ref.-No. 307-341-1
The Colourful World of HARIBO: The Goldbear Down Under, 2007, 15 pages, Ref.-No. 307-357-1
Internationalization at Policen Direkt, 2007, 12 pages, Ref.-No. 307-342-1
Connecting the Real and Virtual World: Sony BMG’s Market Entry into Second Life, 2007, 25 pages, Ref.-No. 507-138-1
Optimizing the International Value Chain: Veritas AG Relocating an Extrusion Line to Mexico, 2007, 15 pages, Ref.-No. 307-338-1
Small Part, Big Impact: The Miele Way of Sourcing, 2007, 15 pages, Ref.-No. 607-027-1
Note on Business Footprint Optimization, 2007, 7 pages, Ref.-No. 307-361-5
Overhauling the Network - Lufthansa Technik's Decision for a Stronger Network Within its European Overhaul Operations, 2007, 15 pages, Ref.-No. 307-322-1
The Price is Right - Developing an International Transfer Pricing System for Maschinenbau Kitz GmbH, 2006, 18 pages, Ref.-No. 106-058-1
Lanxess AG (B) - Divide and Conquer, 2006, 25 pages, Ref.-No. 106-059-1
K+S Group - Growth Opportunities in a Mature Industry (A), 2006, 27 pages, Ref.-No. 306-585-1
K+S Group - Growth Opportunities in a Mature Industry (B), 2006, 8 pages, Ref.-No. 306-586-1
Expanding Success - PERI's Introduction of TRIO in the US, 2006, 6 pages, Ref.-No. 106-051-1
Expanding Success - Building a Concrete Future for PERI USA (A), 2006, 17 pages, Ref.-No. 306-497-1
Fraport Goes International - An Internationalization Opportunity in China for an Airport Operator, 2006, 29 pages, Ref.-No. 306-492-1
BASF AG - The Nanjing Project: A Major Investment in China, 2006, 16 pages, Ref.-No. 306-493-1
Dr. Paul Lohmann - Redefining the US Sales and Distribution Function (A), 2006, 16 pages, Ref.-No. 506-173-1
Dr. Paul Lohmann - Redefining the US Sales and Distribution Function (B), 2006, 8 pages, Ref.-No. 506-174-1
Jamba! - Digital Internationalization, 2006, 14 pages, Ref.-No. 806-046-1
Spreadshirt: The Return of E-Commerce, 2006, 18 pages, Ref.-No. 806-047-1
The Awakening Giant - Volkswagen in China, 2006, 17 pages, Ref.-No. 605-023-1
Emotionalizing the Lufthansa Brand - All for this one Moment, 2006, 18 pages, Ref.-No. 506-047-1
Lanxess AG (A) - Chemical Reaction, 2006, 18 pages, Ref.-No. 306-207-1
Zwiesel Kristallglas AG - International Roll-out in a Traditional Industry (A), 2006, 16 pages, Ref.-No. 306-205-1
Zwiesel Kristallglas AG - International Roll-out in a Traditional Industry (B), 2006, 7 pages, Ref.-No. 306-206-1
Behr Group (A) und (B) - Implementing an eSourcing System, 2006, 23 pages, Ref.-No. 606-018-1
E-Sourcing at Gretsch Unitas - Getting People to Love it, 2006, 12 pages, Ref.-No. 606-017-1
Deutsche Post World Net: Succeed the Mail Market Liberalization in EU, 2006, 20 pages, Ref.-No. 306-086-1
Heel: A Bridge Between Two Worlds, 2006, 18 pages, Ref.-No. 806-009-1
Sagem Broadband Communication Fixed Terminal Unit: The Latin American Challenge, 2006, 19 pages, Ref.-No. 806-008-01
Throughput Time Management in the Pharmaceutical Industry: Boehringer Ingelheim GmbH, 2006, 16 pages, Ref.-No. 606-005-1
9Live: Birth of a TV Channel, 2005, 15 pages, Ref.-No. 305-006-1
BASF Global Procurement Petrochemical Products: Challenges in Changing Global Commodity Markets, 2005, 25 pages, Ref.-No. 605-024-1
Bayer Materialscience: Responsible Operations in Thailand and China, 2005, 23 pages, Ref.-No. 705-025-1
BMW: The Quest for Cost Transparency, 2005, 20 pages, Ref.-No. 605-026-1
Designing a New Procurement System for Dräger Medical, 2005, 17 pages, Ref.-No. 605-018-1
Designing a New Procurement System for Dräger Medical (Spanish Version), 2005, 18 pages, Ref.-No. E605-018-1
ECODES: Entering the CO2 Market, 2005, 26 pages, Ref.-No. 205-044-1
Faber-Castell AG: International Roll-out of the Grip 2001, 2005, 22 pages, Ref.-No. 305-248-1
FC Bayern Munich: Trophies for International Expansion, 2005, 22 pages, Ref.-No. 305-538-1
FC Bayern Munich: Trophies for International Expansion (Chinese Version), 2005, 24 pages, Ref.-No. C305-538-1
Metro Cash & Carry: Internationalisation Strategy in Wholesale - The Baltic Scenario, 2005, 20 pages, Ref.-No. 805-029-1
Procter & Gamble's Ariel: Walking the Tightrope, 2005, 18 pages, Ref.-No. 505-093-1
SAP: Staying One Step Ahead, 2005, 19 pages, Ref.-No. 305-353-1
SIG Combibloc: Supply Chain Innovations, 2005, 20 pages, Ref.-No. 305-353-1
Smart Goes US: Bigger is Not Always Better, 2005, 17 pages, Ref.-No. 505-071-1
Strategic Positioning of Radeberger Gruppe AG in the German Beer Market, 2005, 25 pages, Ref.-No. 305-007-1
T-Blade: Skating into the North American Market, 2005, 18 pages, Ref.-No. 805-027-1
Tesa AG: Restructuring the Procurement, 2005, 28 pages, Ref.-No. 605-019-1
The Awakening Giant: Volkswagen in China, 2005, 17 pages, Ref.-No. 605-023-1
The BOC Group: Developing a High-Tech Services Business in Taiwan, 2005, 23 pages, Ref.-No. 805-028-1
X-BSC: Impoving Key Account Management at Cognis, 2005, 27 pages, Ref.-No. 605-035-1
ALTANA AG: Polishing a Rough Diamond for the US Market, 2004, 18 pages, Ref.-No. 304-437-1
Answers for Questions to Come: Corporate Governance at DaimlerChrysler, 2004, 16 pages, Ref.-No. 304-457-1
Borussia Dortmund GmbH & Co. KGaA (A), 2004, 8 pages, Ref.-No. 104-085-1
Detecon International GmbH: Business Opportunities for Public Wireless LAN in Egypt, 2004, 22 pages, Ref.-No. 804-049-1
Keralogie: L'Oréal's Sleeping Beauty, 2004, 12 pages, Ref.-No. 504-094-1
Lufthansa Cargo AG: The Wow Alliance in the UK, 2004, 22 pages, Ref.-No. 304-403-1
Merck Indonesia: The Asian Demand Chain Challenge, 2004, 23 pages, Ref.-No. 304-149-1
Merck Mexiko: Supply Chain Management in Latin America, 2004, 22 pages, Ref.-No. 604-068-1
Onvista AG: Sustaining Success in an Adverse Market Environment, 2004, 25 pages, Ref.-No. 304-398-1
Paul Hartmann AG: Expansions Down Under, 2004, 25 pages, Ref.-No. 304-401-1
Shanghai Volkswagen: Implementing Project Management in the Electrical Engineering Division, 2004, 18 pages, Ref.-No. 304-561-1
Super RTL (A): Restructuring a Private German TV Station, 2004, 24 pages, Ref.-No. 304-399-1
Taming the Elephant: Turnaround of Mercedes-Benz India Limited, 2004, 14 pages, Ref.-No. 304-105-1
The Acquisition of Air Dolomiti, 2004, 33 pages, Ref.-No. 304-400-1
Volkswagen Purchasing: Reverse Auctions in Japan, 2004, 18 pages, Ref.-No. 304-397-1
Vossloh AG: Hitting the Growth Track, 2004, 29 pages, Ref.-No. 304-402-1
Puma AG, 2003, 27 pages, Ref.-No. 303-075-1
Sony Music Entertainment (Germany) GmbH: Writing the New Song, 2003, 25 pages, Ref.-No. 303-092-1
Xelibri: A Siemens Mobile Adventure **BEST SELLING CASE**, 2003, 18 pages, Ref.-No. 303-074-1
Xelibri: Una aventura de Siemens Mobile (Spanish Version), 2003, 21 pages, Ref.-No. E303-074-1

All case studies can be ordered through the website of The Case Centre.