Freitag, 31. Januar 2020

Bernhard von Mutius on A Customer Segmentation Framework for Targeted Category Promotions in Retail

On January 31st, 2020, Bernhard von Mutius, research assistant at the Chair of Production Management, gave an invited lecture during the MSc course on E-Commerce Operations Management. He presented his research on “A Customer Segmentation Framework for Targeted Category Promotions in Retail” (working paper is available).