Bernhard von Mutius

Abbreviated CV

  • Doctoral Student, WHU - Otto Beisheim School of Management, Vallendar, Germany, since 2018
  • University degree: Master of Science (M.Sc.), RWTH Aachen University
  • Curriculum Vitae

Research Areas

  • Retail Analytics
  • Category-Specific Targeted Promotions
  • Data Mining and Machine Learning


  • von Mutius, Bernhard; Huchzermeier, Arnd (2019): Maximizing the Potential of Targeted Marketing – A General Framework for Customized Category Promotions in Retail., 36 p

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