real Stiftungsjuniorprofessur für Retail Analytics

Kooperation Wirtschaft & Wissenschaft

Im März 2019 wurde eine drei Jahre dauernde Kooperation zwischen dem Handelsunternehmen real und der WHU – Otto Beisheim School of Management geschaffen. Herr Marcel Uphues, Finanzdirektor von real, und Herr Dr. Toni Callabretti, Vorsitzender der WHU Stiftung, unterzeichneten den Vertrag. Die real Stiftungsjuniorprofessur für Retail Analytics ist am Lehrstuhl für Produktionsmanagement von Prof. Dr. Arnd Huchzermeier angesiedelt.

Besetzung

In der Zwischenzeit wurde Frau Dr. Marjolein Buisman von der Wageningen Universität, Niederlande, vom WHU Senat und dem rheinland-pfälzischen Kultusminister für diese Position berufen. Sie wird offiziell der WHU zum 1. Februar 2019 beitreten.

Forschungsprojekte

Customer Retention Management
  1. Ringbeck, Daniel; Smirnov, Dmitry; Huchzermeier, Arnd (2019): Proactive Retention Management in Retail: Field Experiment Evidence for Lasting Effects. https://ssrn.com/abstract=3378498, 38 p.
  2. Smirnov, Dmitry; Ringbeck, Daniel; Huchzermeier, Arnd (2018): Proactive Retention Management in Retail: Identifying, Predicting & Preventing Partial Defection. WHU – Otto Beisheim School of Management, 36 p.
Promotion Demand Forecasting
  1. Breiter, Andreas; Huchzermeier, Arnd (2015): Promotion Planning and Supply Chain Contracting in a High-Low Pricing Environment. Production and Operations Management, 24(2), 219-236, and https://doi.org/10.1111/poms.12250
  2. Schmälzle, Michael; Huchzermeier, Arnd (2015a): Improving Demand Forecast Accuracy in a Continuous High-Low Pricing Environment with Multiple Customer Segments. WHU – Otto Beisheim School of Management, 32 p.
  3. Schmälzle, Michael; Huchzermeier, Arnd (2015b): Promotional Demand Forecasts for Seasonal Products. WHU – Otto Beisheim School of Management, 32 p.
  4. Schmälzle, Michael; Huchzermeier, Arnd; Länge, Stefan, Uphues, Marcel (2015): A Benchmark Analysis on Promotional Demand Forecasts for Retail Store Traffic Generators. WHU – Otto Beisheim School of Management, 36 p.
  5. Breiter, Andreas; Huchzermeier, Arnd (2010): The New Logic of Truly Efficient Retail Promotions. International Commerce Review: ECR Journal, 9(1), Summer, 36-47
  6. Breiter, Andreas (2010): Hedging Retail Promotions: Zero Out-of-Stock and Zero End-of-Period Coverage with Supply Options. Unpublished Dissertation, WHU – Otto Beisheim School of Management, 201 p.
  7. Wiehenbrauk, Daniela (2010): Collaborative Promotions: Optimizing Retail Supply Chains with Upstream Information Sharing. Springer, 153 p.
  8. Huchzermeier, Arnd; Iyer, Ananth. V.; Freiheit, Julia (2002): The Supply Chain Impact of Smart Customers in a Promotional Environment. Manufacturing & Service Operations Management (Special Issue: Retail Operations Management), 4(3), Summer, 228-240, and https://doi.org/10.1287/msom.4.3.228.7755
  9. Freiheit, Julia (2001): Smart Customers and Retail Promotions: Empirical Evidence and Supply Chain Implications. Springer, 215 p.
  10. Huchzermeier, Arnd; Iyer, Ananth. V.; Stolle, Julia (2000a): S.M.A.R.T.S.: Smart Shoppers and Retail Promotions. In: Corsten, D.; Jones, D.T. (Eds.): ECR in the Third Millenium: Academic Perspectives on the Future of the Consumer Goods Industry. Academic Partnership of ECR Europe, 42-45
  11. Huchzermeier, Arnd; Iyer, Ananth. V.; Stolle, Julia (2000b): S.M.A.R.T.S.: Smart Consumers and Retail Promotions. In: Katayama, H. (Ed.): Proceedings of the 5th International Symposium on Logistics ‘Global Logistics for the New Millenium’. Waseda University, 533-540
Staff and Schedule Optimization
  1. Smirnov, Dmitry; Huchzermeier, Arnd (2020): Analytics for staffing and schedule optimization to systems with load-dependent service times. WHU – Otto Beisheim School of Management, 41 p.
Targeted Marketing
  1. von Mutius, Bernhard; Huchzermeier, Arnd (2019a): Maximizing the Potential of Targeted Marketing – A General Framework for Customized Category Promotions in Retail. https://ssrn.com/abstract=3411661, 36 p.
  2. von Mutius, Bernhard; Huchzermeier, Arnd (2019b): Customer-Centric Category Selection for Mobile and Print Promotions in Loyalty Reward Programs. WHU – Otto Beisheim School of Management, 39 p.