Prof. Dr. Daniela Wiehenbrauk

Abbreviated CV

  • Professor for Retail Management, Marketing and Sales, Duale Hochschule Baden-Württemberg, Heilbronn, Germany, since 2015
  • Doctoral Student, WHU - Otto Beisheim School of Management, Vallendar, Germany, 2003-2009
  • Visiting Scholar, Kellogg School of Management, Northwestern University, Evanston, USA, 2004


  • Wiehenbrauk, Daniela (2010): Collaborative Promotions: Optimizing Retail Supply Chains with Upstream Information Sharing. Springer, 153 p.

Citation Overview