Dr. Verena Höllriegl

Abbreviated CV

  • CEO, MEDICON, Nuremberg, Germany, since 2008
  • External Doctoral Student, WHU - Otto Beisheim School of Management, Vallendar, Germany, 2012-2018

Publications

  • Höllriegl, Verena (2018): Customer Reactivation Management in the Pharmacy Market - Resource-efficient Implementation of Direct Marketing Campaigns for Long-term Profit Maximization. Unpublished Dissertation, WHU – Otto Beisheim School of Management, 221 p.

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