WHU Asia Center

Our mission is to conduct leading international business research along the Asia-Europe axis, and to make research findings available for the academic community, practitioners, and students.

Our objective is to become a focal point in Europe for research on internationalization towards Asia, internationalization of emerging firms from Asia, and Asia as a global supply market.

Our prime focus is academic research, with the aim of contributing to the global scientific debate on Asia-related business topics. We also thrive to transfer research findings into management practice through high-impact practitioner publications, Executive Education programs, and conferences, and to base our teaching solidly on the most current scientific findings.

Lutz Kaufmann and Felix Reimann coordinate the research activities.