Henkel Center for Consumer Goods

Willkommen am Henkel Center for Consumer Goods

Zielsetzung des Centers ist es, einen Beitrag zur Erforschung von Konsumgütern in unterschiedlichen Themenbereichen, insbesondere Marketing, Controlling und Beschaffung zu leisten und mittels praxisrelevanter Managementforschung eine intensive Zusammenarbeit mit der Unternehmenspraxis zu fördern.

Aktuelles

11.09.2018

Keynote speech on Campus for Controlling by Carsten Knobel, CFO Henkel

On September 7th, 2018, around 180 managers and controlling experts discussed Controlling in the Digital Age at the 12th WHU Campus for Controlling in Vallendar. The conference was hosted by Prof....

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20.08.2018

Brand management in family businesses with Prof. Brexendorf - Guest lecture of Henkel Beauty Care

Students of the YES program of Tsinghua University, School of Economics and Management, Peking - one of the most renown universities in China - spent a week in Germany visiting companies and...

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01.08.2018

Real-life Case Study Presentations with Henkel @ WHU-Campus Düsseldorf

On Saturday, 28th of July, the Part-Time MBA students of the Price Management class presented their ideas regarding strategic pricing options in the beauty care industry. The key challenge was to...

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Save the date!

Henkel Company Presentation
19th of September 2018
5.30 pm on Campus Düsseldorf

Tim Oliver Brexendorf is Co-Editor of the Journal of Brand Management: Advanced Collections series. This series provides definitive and comprehensive coverage of broad subject areas in brand management. Organized thematically the series covers historically popular topics along with new and burgeoning areas that the journal has been instrumental in developing, showcasing the incremental and substantial contributions that the journal has provided.

Advances in Luxury Brand Management (2017)
Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell

Advances in Corporate Branding (2017)
John M. T. Balmer, Shaun M. Powell, Joachim Kernstock, Tim Oliver Brexendorf