Henkel Center for Consumer Goods

Willkommen am Henkel Center for Consumer Goods

Zielsetzung des Centers ist es, einen Beitrag zur Erforschung von Konsumgütern in unterschiedlichen Themenbereichen, insbesondere Marketing, Controlling, Beschaffung und Steuern, zu leisten und mittels praxisrelevanter Managementforschung eine intensive Zusammenarbeit mit der Unternehmenspraxis zu fördern.



Keynote by Carsten Knobel, CFO Henkel AG & Co. KGaA

15th Annual Conference for Management Accounting Research (ACMAR)



Two chapters in “Handbuch Markenführung” published by Kevin Lane Keller and Tim Oliver Brexendorf

In the new edited book „Handbuch Markenführung“ of Franz-Rudolf Esch, two articles of Kevin Lane Keller, Tuck School of Business at Dartmouth College, and Tim Oliver Brexendorf have been published. ...



Unique chance for students to meet Henkel Board Members

A sumptuous breakfast is a perfect start into the day of a student, but extremely unusual if it is taken with two board members of a leading corporation on the university campus. This unique...


Tim Oliver Brexendorf is Co-Editor of the Journal of Brand Management: Advanced Collections series. This series provides definitive and comprehensive coverage of broad subject areas in brand management. Organized thematically the series covers historically popular topics along with new and burgeoning areas that the journal has been instrumental in developing, showcasing the incremental and substantial contributions that the journal has provided.

Advances in Luxury Brand Management (2017)
Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell

Advances in Corporate Branding (2017)
John M. T. Balmer, Shaun M. Powell, Joachim Kernstock, Tim Oliver Brexendorf