Henkel Center for Consumer Goods

Willkommen am Henkel Center for Consumer Goods

Zielsetzung des Centers ist es, einen Beitrag zur Erforschung von Konsumgütern in unterschiedlichen Themenbereichen, insbesondere Marketing, Controlling und Beschaffung zu leisten und mittels praxisrelevanter Managementforschung eine intensive Zusammenarbeit mit der Unternehmenspraxis zu fördern.

Aktuelles

10.12.2018

Business Breakfast with Henkel’s CFO and Corporate Vice President HR

A group of Full-time and Part-time MBA students had an exceptional start into the day on Wednesday morning: Carsten Knobel, CFO and Member of the Board at Henkel, and Katrin Steinbüchel, Corporate...

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29.11.2018

Guest lecture by Thomas Schuffenhauer on managing brand equities

On November 27th, 2018, Thomas Schuffenhauer, Head of Corporate Venturing at Henkel Laundry & Home Care, held a guest lecture on „Managing brand equities in diverse environments“ in Prof....

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20.11.2018

11th Advisory Board Meeting at Henkel

Once a year, the members of the Advisory Board of the Henkel Center of Consumer Goods (HCCG), consisting of representatives of Henkel’s top management as well as WHU professors, meet for an exchange...

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Save the date!

Henkel On-Campus Recruiting
for internships and 
full-time positions
1st of February 2019
(Campus Vallendar)

Tim Oliver Brexendorf is Co-Editor of the Journal of Brand Management: Advanced Collections series. This series provides definitive and comprehensive coverage of broad subject areas in brand management. Organized thematically the series covers historically popular topics along with new and burgeoning areas that the journal has been instrumental in developing, showcasing the incremental and substantial contributions that the journal has provided.

Advances in Luxury Brand Management (2017)
Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell

Advances in Corporate Branding (2017)
John M. T. Balmer, Shaun M. Powell, Joachim Kernstock, Tim Oliver Brexendorf