Henkel Center for Consumer Goods

Willkommen am Henkel Center for Consumer Goods

Zielsetzung des Centers ist es, einen Beitrag zur Erforschung von Konsumgütern in unterschiedlichen Themenbereichen, insbesondere Marketing, Controlling und Beschaffung zu leisten und mittels praxisrelevanter Managementforschung eine intensive Zusammenarbeit mit der Unternehmenspraxis zu fördern.

Aktuelles

19.08.2019

Guest lecture of Professor Brexendorf within “Excellence in branding” series at Schumpeter School of Business and Economics

On June 19th, Professor Brexendorf held a presentation on “Packaging and its importance for brand management” within Professor Tobias Langner’s speaker series on “Excellence in Branding” at the...

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19.08.2019

Brand management in family businesses with Tsinghua University

Students of the YES program of Tsinghua University, School of Economics and Management, Peking - one of the most renown universities in China - spent a week in Germany visiting companies and...

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09.08.2019

Presentation of Bachelor Thesis at Henkel

As many other BSc and MBA students, Matthias Heinrich Morales combined his thesis with an internship at Henkel. He presented the findings of his thesis entitled "3D Printing in the Medical...

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Tim Oliver Brexendorf is Co-Editor of the Journal of Brand Management: Advanced Collections series. This series provides definitive and comprehensive coverage of broad subject areas in brand management. Organized thematically the series covers historically popular topics along with new and burgeoning areas that the journal has been instrumental in developing, showcasing the incremental and substantial contributions that the journal has provided.

Advances in Luxury Brand Management (2017)
Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell

Advances in Corporate Branding (2017)
John M. T. Balmer, Shaun M. Powell, Joachim Kernstock, Tim Oliver Brexendorf