Henkel Center for Consumer Goods

Willkommen am Henkel Center for Consumer Goods

Zielsetzung des Centers ist es, einen Beitrag zur Erforschung von Konsumgütern in unterschiedlichen Themenbereichen, insbesondere Marketing, Controlling, Beschaffung und Steuern, zu leisten und mittels praxisrelevanter Managementforschung eine intensive Zusammenarbeit mit der Unternehmenspraxis zu fördern.



Unique chance for students to meet Henkel Board Members

A sumptuous breakfast is a perfect start into the day of a student, but extremely unusual if it is taken with two board members of a leading corporation on the university campus. This unique...



10th Advisory Board Meeting of Henkel Center for Consumer Goods

On Thursday, 23rd of November 2017, the Advisory Board of the Henkel Center held its 10th meeting on the Campus Vallendar. After a short welcome and introduction by Professor Tim Oliver Brexendorf,...



Dr. Jesko Perrey, Global Lead of McKinsey’s Marketing & Sales Practice, gave WHU students deep insights on marketing performance

On October 17th, 2017, we had the pleasure to welcome Dr. Jesko Perrey in the BSc lecture “Brand Management” of Prof. Brexendorf. Dr. Perrey is a Senior Partner at McKinsey & Company and the...


Save the date!

Henkel On-Campus Recruiting 
2 February 2018
(Master your Career)
Further information will follow soon.

Tim Oliver Brexendorf is Co-Editor-in-Chief of the Journal of Brand Management (JBM). The journal has established itself as the leading authoritative journal on brand management and strategy. It publishes original peer-reviewed papers which look at all dimensions of this fast-evolving field, drawing together cutting-edge analysis and the latest thinking from leading international figures in industry and academia.