Henkel Center for Consumer Goods

Willkommen am Henkel Center for Consumer Goods

Zielsetzung des Centers ist es, einen Beitrag zur Erforschung von Konsumgütern in unterschiedlichen Themenbereichen, insbesondere Marketing, Controlling und Beschaffung zu leisten und mittels praxisrelevanter Managementforschung eine intensive Zusammenarbeit mit der Unternehmenspraxis zu fördern.

Aktuelles

22.05.2019

Guest lecture by Professor Brexendorf at University of Wuppertal

Professor Brexendorf will give a presentation on the importance of product packaging for building brands on June 16th, 2019 within the lecture series “Excellence in Branding” at the University of...

weiterlesen

22.05.2019

Presentation by Professor Brexendorf at European Marketing Academy Conference (EMAC)

Professor Brexendorf will hold a presentation on “Growing with brands – Review, perspectives and directions for future research” at the European Marketing Conference (EMAC) at the University of...

weiterlesen

16.04.2019

Tim Oliver Brexendorf joined Henkel AC Marketing Academy

By invitation of Xavier Martin, Corporate Vice President Global Marketing & Digital Adhesives for Consumers & Craftsmen at Henkel, and Dr. Patricia Castejón, Head of ACC Marketing...

weiterlesen

Tim Oliver Brexendorf is Co-Editor of the Journal of Brand Management: Advanced Collections series. This series provides definitive and comprehensive coverage of broad subject areas in brand management. Organized thematically the series covers historically popular topics along with new and burgeoning areas that the journal has been instrumental in developing, showcasing the incremental and substantial contributions that the journal has provided.

Advances in Luxury Brand Management (2017)
Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell

Advances in Corporate Branding (2017)
John M. T. Balmer, Shaun M. Powell, Joachim Kernstock, Tim Oliver Brexendorf

legalporn4k.com