Henkel Center for Consumer Goods

Willkommen am Henkel Center for Consumer Goods

Zielsetzung des Centers ist es, einen Beitrag zur Erforschung von Konsumgütern in unterschiedlichen Themenbereichen, insbesondere Marketing, Controlling und Beschaffung zu leisten und mittels praxisrelevanter Managementforschung eine intensive Zusammenarbeit mit der Unternehmenspraxis zu fördern.

Aktuelles

03.12.2019

12th HCCG Advisory Board Meeting

On November 25th, 2019, we held our annual advisory board meeting at Henkel’s headquarters in Düsseldorf. Tim Oliver Brexendorf, Director of the Henkel Center of Consumer Goods (HCCG), welcomed...

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20.09.2019

Henkel Company Presentation on Campus Düsseldorf

On September 18th, 2019, we had the pleasure of welcoming Henkel on our Campus in Düsseldorf for a company presentation, Q & A session and networking event. Around 70 MBA students and doctoral...

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19.08.2019

Guest lecture of Professor Brexendorf within “Excellence in branding” series at Schumpeter School of Business and Economics

On June 19th, Professor Brexendorf held a presentation on “Packaging and its importance for brand management” within Professor Tobias Langner’s speaker series on “Excellence in Branding” at the...

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Save the date!

Henkel On-Campus Recruiting Day
31 January 2020

Campus Vallendar

Tim Oliver Brexendorf is Co-Editor of the Journal of Brand Management: Advanced Collections series. This series provides definitive and comprehensive coverage of broad subject areas in brand management. Organized thematically the series covers historically popular topics along with new and burgeoning areas that the journal has been instrumental in developing, showcasing the incremental and substantial contributions that the journal has provided.

Advances in Luxury Brand Management (2017)
Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell

Advances in Corporate Branding (2017)
John M. T. Balmer, Shaun M. Powell, Joachim Kernstock, Tim Oliver Brexendorf