Tim Oliver Brexendorf - WHU – Otto Beisheim School of Management

apl. Prof. Dr.

Tim Oliver Brexendorf

Außerplanmäßiger Professor für Marketing,
Direktor des Henkel Center for Consumer Goods

Raum: DUS 5.1.34

+49-(0)211-44709-760
+49-(0)211-44709-769

Forschungsinteressen

Consumer goods marketing
Brand management, in particular brand strategy, brand positioning, behavioral branding
Product (innovation) management, in particular product lines
Product design and product packaging
Manufacturer-retailer relationship

Emeritus Editor des Journal of Brand Management
Special Issue Co-Editor of the Journal of Brand Management (JBM), Special Issue on "Corporate brand Management - A leadership perspective" (together with John M. T. Balmer and Joachim Kernstock), 2013, Volume 20, No. 9
Special Issue Co-Editor of the Journal of Brand Management (JBM), Special Issue on "Future challenges and opportunities in brand Management" (together with Joachim Kernstock and Shaun Powell), 2015, Volume 21, No. 9
Guest Special Issue Co-Editor des Journal of Academy of Marketing Science (JAMS), Special Issue on "Brand Innovation Interdependency" (together with Barry L. Bayus and Kevin Lane Keller), 2015, Volume 43, No. 5

Bachelor of Science (BSc) - Brand Management (English)
Bachelor European Summer Program - Brand Management in Europe (English)
Master of Science (MSc) - Product & Shopper Marketing (English)
Best Teacher Award 2015 in WHU's Master of Science in Management program
Full-time and Part-time MBA - Strategic Brand Management (English)
Executive Education - B2C Marketing in Europe (English)
Executive Education - Brand Management in Family Businesses (English)
Henkel AC Marketing Academy - Marketing & Branding (English)

Praktische Erfahrung

seit 06/2016	WHU - Otto Beisheim School of Management, Vallendar Außerplanmäßiger Professor für Marketing
seit 03/2016	WHU - Otto Beisheim School of Management, Vallendar Direktor des Henkel Center for Consumer Goods
03/2010 – 02/2016	WHU - Otto Beisheim School of Management, Vallendar Juniorprofessor für Consumer Goods Marketing, Head of the Henkel Center for Consumer Goods
07 - 09/ 2012, 2013, 2014	Visiting Research Scholar at Tuck School of Business at Dartmouth College, Hanover, New Hampshire, USA (Prof. Kevin Lane Keller)
04 - 05/ 2014	Guest Professor of Marketing at ESADE Business School at Ramon Llull University, Barcelona, Spain (Erasmus Exchange Program)
03/2009 – 03/2010	Universität St. Gallen, Schweiz Senior Research Fellow Forschungsstelle für Customer Insight (FCI-HSG)
11/2007 – 03/2009	htp St. Gallen Managementberatung, Schweiz Projektleiter
07/2002 – 11/2007	Universität St. Gallen, Schweiz Wissenschaftlicher Mitarbeiter Kompetenzzentrum Brand Management Institut für Marketing und Handel (IMH-HSG)

Ausbildung

10/2002 – 03/2009	Doktorandenstudium an der Universität St. Gallen, Schweiz Fachprogramm Marketing, Abschluss: Dr. oec. HSG Dissertation: Markenloyalität durch persönliche Kommunikation - Eine dyadische Analyse von Verkäufer-Kunden-Interaktionen am Beispiel der Marke BMW Referenten: Prof. Dr. Torsten Tomczak/ Prof. Dr. Andreas Herrmann
10/1993 – 03/2002	Studium der Wirtschaftswissenschaften an der Carl von Ossietzky Universität, Oldenburg Abschluss: Dipl.-Oec., Schwerpunkt: Marketing, Unternehmensführung, Arbeits- und Organisationspsychologie
07/1989 – 07/1992	Carl von Ossietzky Gymnasium, Bremerhaven Abschluss: Abitur
07/1985 – 07/1989	Gymnasium Loxstedt